This document provides information about WorkinSA.com.au, an online job board that caters to working holiday visa holders, students, and skilled migrants in South Australia. It connects job seekers with employers and lists visa advice, local lifestyle information, study options, and accommodation. The site has partnerships with various South Australian government organizations for marketing. Recent marketing campaigns through the South Australian Tourism Commission generated an over 150% increase in working holiday visas and 700% more traffic to WorkinSA from the UK.

1. About Me

2. WorkinSA.com.au
• Online Job-board
• Catering for Working
Holiday Visa Holders,
Students and Skilled
Migrants
• Visa Advice, access to
Migration Agents
• Local Lifestyle Information
• Study and Education
Information
• Accommodation, Tours &
Travel

3. • Free Use for Recruiters with
‘We’ll Find You a Worker’ paid
service also available
• Search within State Regions
• Displays applicable Visa
Types for each job
WorkinSA.com.au

4. • Immigration SA
• Business SA
• South Australian Tourism Commission
• Advantage SA
• Skills Shortage Council
• YourSA.com.au
• Connect SA
• South Australia Central
• SouthAustralia.de
• SouthAustralia.fr
Government Partnerships

5. STA Marketing Campaign
Email
• Multiple Email
Newsletters to 1.2
million subscribers

6. STA Marketing Campaign
Website
• Home page
placements
• Dedicated
Landing Page
• Banners across
STA site

7. STA Marketing Campaign
Print
• Metro
• The Independent
• Multiple
Placements

8. STA Marketing Campaign
Point of Sale

9. STA Marketing Campaign
Social Networks
• Facebook
• Twitter

10. STA Marketing Campaign
SEM PPC

11. Results
• 83 Working Holiday Visas given away by the Office of the
Agent General to those who booked flights directly into
Adelaide and a product (e.g. accommodation/tours)
Flight Pax Surface Value
2009 87 £4915
2010 217 £14,721
Difference 149% 234%
• WorkinSA UK traffic: 770% increase
• WorkinSA WHVH increase:

12. What Next (?)