This document discusses the strategy and challenges for a hostel and bar company with 13 hostels and 12 bars. It aims to provide modern, clean, and social accommodation across major destinations while keeping customers within its network. It operates 30 travel shops in Australia and New Zealand, 11 located within hostels. The company faces challenges around profitability, demand, costs, and competition from other accommodation providers. The future may include further industry consolidation and an increased focus on the overall travel experience.