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Peter Ovenden
Chair - Backpacker Tourism Advisory Panel
BTAP’s AIM…
To facilitate an industry platform for the
development and growth of the youth and
backpacker tourism segment
Name/Company Industry Sector
Chair: Peter Ovenden – Global Gossip Media/Communications
Vice Chair: Brett Claxton – Calypso Backpackers Accommodation
Greg Cole – Oz Experience Tour/Transport
Michael Collins – Backpack WA BOA Representative
Karen Fitzgerald – Tourism NT STO Representative
Katrina Greeves – World Nomads Retail/Wholesale
Sallie Gregory – Crocosaurus Cove ATEC Secondment
Martin Lane – Backpacker Trade News Media/Communications
Julian Ledger – YHA New South Wales Accommodation
Nick Thomas - Base Retail/Wholesale
Amy Todd - Qantas Airline Representative
Craig – Wachholz – Let’s Go Surfing Tour/Transport
Jennifer Woodbridge ATEC Representative
Issues faced
Decline in visitors
Visas/Population debate
Taxation
TA and BOAs
High $
Work
Outcomes
•Who
•How
•What
Retail Wholesale
Accommodation
Tour and Transport
Education
Fact Sheet
Unified Messages
ABIC
Policy
Visas
Jobs
New Normal
Short Lead Time
Discounting
Lack of Customers
Consolidation
Pricing
Exchange Rate
Engagement
Over supply
ATEC
AYTE
New Normal
Policy
Lifecycle of the Traveller
Symbiotic
Relationships
Join in the conversation
Mentoring
TNZ
Airlines
No Borders
Influence change
Packaging
SLIDE 17: WHERE TO FROM
HERE…..
Common Threads
• BTAP uptake – national issues
• BOAs – state focus – BTAP and BOA’ s to work
collaboratively
• Industry needs to stay co-ordinated and focused
• Industry support of BTAP and BOAs to gain a strong voice in
terms of lobbying state and federal govt
• Industry cannot change certain external factors e.g. exchange
rate, GFCs, but we can stay strong and focus on what we can
change and make sure we as a destination are ahead of the
game in terms of innovation, meeting expectations and
providing an exceptional experience
WYSTC 2010 Beijing
17-20 October
NAME/COMPANY: INDUSTRY SECTOR:
Julian Ledger – YHA Australia Accommodation
Darryl Rowe – BHA Central Accommodation
Greg Cole – Oz Experience Tour/Transport
Craig Haslam – Nullarbor Traveller Tour/Transport
Nick Thomas - Base Retail/Wholesale
Katrina Greeves – WorldNomads.com Retail/Wholesale
Martin Lane – Backpacker Trade News Media/Communications
Peter Ovenden - Global Gossip Media/Communications
Sue Blundell – English Australia Education
Amy Todd – Qantas Airlines Airline Representative
Karen Fitzgerald – Tourism NT STO Representative
Jo-Anne Wilkie – Aquarius
Backpackers/Backpacking QLD
BOA Representative
Jennifer Woodbridge ATEC Representative
Hamilton Island
Airlie Beach May 17 2011
May 17-20 2011

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Peter Ovenden - Key outcomes from the ATEC Backpacker and Youth Industry Conference

  • 1. Peter Ovenden Chair - Backpacker Tourism Advisory Panel
  • 2.
  • 3. BTAP’s AIM… To facilitate an industry platform for the development and growth of the youth and backpacker tourism segment
  • 4. Name/Company Industry Sector Chair: Peter Ovenden – Global Gossip Media/Communications Vice Chair: Brett Claxton – Calypso Backpackers Accommodation Greg Cole – Oz Experience Tour/Transport Michael Collins – Backpack WA BOA Representative Karen Fitzgerald – Tourism NT STO Representative Katrina Greeves – World Nomads Retail/Wholesale Sallie Gregory – Crocosaurus Cove ATEC Secondment Martin Lane – Backpacker Trade News Media/Communications Julian Ledger – YHA New South Wales Accommodation Nick Thomas - Base Retail/Wholesale Amy Todd - Qantas Airline Representative Craig – Wachholz – Let’s Go Surfing Tour/Transport Jennifer Woodbridge ATEC Representative
  • 5. Issues faced Decline in visitors Visas/Population debate Taxation TA and BOAs High $ Work
  • 6.
  • 7.
  • 10. Fact Sheet Unified Messages ABIC Policy Visas Jobs New Normal Short Lead Time Discounting Lack of Customers Consolidation Pricing Exchange Rate Engagement Over supply ATEC AYTE New Normal Policy Lifecycle of the Traveller Symbiotic Relationships Join in the conversation Mentoring TNZ Airlines No Borders Influence change Packaging
  • 11. SLIDE 17: WHERE TO FROM HERE….. Common Threads • BTAP uptake – national issues • BOAs – state focus – BTAP and BOA’ s to work collaboratively • Industry needs to stay co-ordinated and focused • Industry support of BTAP and BOAs to gain a strong voice in terms of lobbying state and federal govt • Industry cannot change certain external factors e.g. exchange rate, GFCs, but we can stay strong and focus on what we can change and make sure we as a destination are ahead of the game in terms of innovation, meeting expectations and providing an exceptional experience
  • 13.
  • 14.
  • 15.
  • 16. NAME/COMPANY: INDUSTRY SECTOR: Julian Ledger – YHA Australia Accommodation Darryl Rowe – BHA Central Accommodation Greg Cole – Oz Experience Tour/Transport Craig Haslam – Nullarbor Traveller Tour/Transport Nick Thomas - Base Retail/Wholesale Katrina Greeves – WorldNomads.com Retail/Wholesale Martin Lane – Backpacker Trade News Media/Communications Peter Ovenden - Global Gossip Media/Communications Sue Blundell – English Australia Education Amy Todd – Qantas Airlines Airline Representative Karen Fitzgerald – Tourism NT STO Representative Jo-Anne Wilkie – Aquarius Backpackers/Backpacking QLD BOA Representative Jennifer Woodbridge ATEC Representative
  • 17. Hamilton Island Airlie Beach May 17 2011 May 17-20 2011

Editor's Notes

  1. This brings me to my role as the current chair of BTAP or the backpacker tourism advisory panel. For those not familiar with BTAP we are the national body representing the needs of the youth travel industry under the umbrella of ATEC – the Australian Tourism Export Council.