Marketers must consider both the real and perceived value of a product when setting its price, as well as factors like production costs, seasonal discounts, and competitors' prices. They need to link price with a product's value while accounting for supply and demand influences on price.

1. Gantt Chart
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Advertise Analyze Present Prioritize Identify
Develop
Advertise
Prioritize
Present
Analyze

2. Gantt Chart
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Advertise Analyze Present Prioritize Identify
Develop
Advertise
Prioritize
Present
Analyze

3. Develop Analyze Identify Advertise Prioritize
Gantt Chart
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Develop
Prioritize
Identify
Present
Advertise

4. Gantt Chart
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Develop
Prioritize
Identify
Present
Advertise
Develop Analyze Identify Advertise Prioritize

5. Gantt Chart
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Advertise Analyze Present Prioritize Identify
Develop
Advertise
Prioritize
Present
Refers to a good or
service being offered.
Refers to a good or
service being offered.
Refers to a good or
service being offered.
Refers to a good or
service being offered.

6. Gantt Chart
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Develop
Authorize
Present
Advertise
Identify
Prioritize
Analyze
Develop
Authorize
Present
Advertise
Identify
Prioritize
Refers to a good or
service being offered.
Identify
Refers to a good or
service being offered.
Present
Refers to a good or
service being offered.
Develop
Refers to a good or
service being offered.
Analyze

7. Gantt Chart
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Develop
Authorize
Present
Advertise
Identify
Prioritize
Analyze
Develop
Authorize
Present
Advertise
Identify
Prioritize
Refers to a good or
service being offered.
Identify
Refers to a good or
service being offered.
Present
Refers to a good or
service being offered.
Develop
Refers to a good or
service being offered.
Analyze

8. Gantt Chart
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Develop
Authorize
Present
Advertise
Identify
Prioritize
Analyze
Develop
Authorize
Present
Advertise
Identify
Prioritize
Refers to a good or
service being offered.
Identify
Refers to a good or
service being offered.
Present
Refers to a good or
service being offered.
Develop
Refers to a good or
service being offered.
Analyze