Marketers must consider several factors when setting prices: the real and perceived value of the product to customers, production costs, seasonal discounts, and competitors' prices. They should link the price to how valuable customers feel the product is while also accounting for their own supply expenses and industry standards.

1. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title
One
Marketers must link the price
to the real and perceived
value of the product
Title Two
Marketers must link the price
to the real and perceived
value of the product
Title
Three
Marketers must link the price
to the real and perceived
value of the product
Title Four
Marketers must link the price
to the real and perceived
value of the product

2. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title
One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title Three
Marketers must link
the price to the real
and perceived value
of the product
Title
Four
Marketers must link
the price to the real
and perceived value
of the product

3. Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.
Title One
Marketers must link the price
to the real and perceived
value of the product
Title Two
Marketers must link the price
to the real and perceived
value of the product
Title Three
Marketers must link the price
to the real and perceived
value of the product
Title Four
Marketers must link the price
to the real and perceived
value of the product

4. Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.
Title One
Title Two
Title
Three
Title Four
Marketers must link the price
to the real and perceived
value of the product
Marketers must link the price
to the real and perceived
value of the product
Marketers must link the price
to the real and perceived
value of the product
Marketers must link the price
to the real and perceived
value of the product

5. Title
One
Title Two Title
Three
Title Four
Marketers must link
the price to the real
and perceived value
of the product
Marketers must link
the price to the real
and perceived value
of the product
Marketers must link
the price to the real
and perceived value
of the product
Marketers must link
the price to the real
and perceived value
of the product
Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.

6. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title
One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product

7. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value of
the product
Title Two
Marketers must link
the price to the real
and perceived value of
the product
Title
Three
Marketers must link
the price to the real
and perceived value of
the product Title Four
Marketers must link
the price to the real
and perceived value of
the product

8. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value of
the product
Title Two
Marketers must link
the price to the real
and perceived value of
the product
Title
Three
Marketers must link
the price to the real
and perceived value of
the product
Title
Four
Marketers must link
the price to the real
and perceived value of
the product