Marketers must link the price of a product to both its real value and how customers perceive its value. However, when setting a price, marketers must also consider the costs to obtain and supply the product, any seasonal discounts, and the prices used by competitors.

1. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One Title Two Title Three Title Four
Marketers must link
the price to the real
and perceived value
of the product
Marketers must link
the price to the real
and perceived value
of the product
Marketers must link
the price to the real
and perceived value
of the product
Marketers must link
the price to the real
and perceived value
of the product

2. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link the price
to the real and perceived
value of the product
Title Two
Marketers must link the price
to the real and perceived
value of the product
Title Three
Marketers must link the price
to the real and perceived
value of the product
Title Four
Marketers must link the price
to the real and perceived
value of the product

3. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title
Four
Marketers must link
the price to the real
and perceived value
of the product

4. Title
One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product
Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.

5. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product

6. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title
One
Marketers must link
the price to the real
and perceived
value of the product
Title Two
Marketers must link
the price to the real
and perceived
value of the product
Title Three
Marketers must link
the price to the real
and perceived
value of the product
Title Four
Marketers must link
the price to the real
and perceived
value of the product

7. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must
link the price to
the real and
perceived value
of the product
Title Two
Marketers must
link the price to
the real and
perceived value
of the product
Title
Three
Marketers must
link the price to
the real and
perceived value
of the product
Title
Four
Marketers must
link the price to
the real and
perceived value
of the product

8. Title
One
Marketers must link
the price to the real
and perceived
value of the product
Title Two
Marketers must link
the price to the real
and perceived
value of the product
Title Three
Marketers must link
the price to the real
and perceived
value of the product
Title Four
Marketers must link
the price to the real
and perceived
value of the product
Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.

9. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title
One
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product

10. Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product
Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.

11. Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product
Title Three
Marketers must
link the price to the
real and perceived
value of the
product

12. Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product
Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.

13. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product

14. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product

15. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title
Four
Marketers must link
the price to the real
and perceived value
of the product

16. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link the price
to the real and perceived
value of the product
Title Two
Marketers must link the price
to the real and perceived
value of the product
Title Three
Marketers must link the price
to the real and perceived
value of the product
Title
Four
Marketers must link the price
to the real and perceived
value of the product

17. Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Four
Marketers must link
the price to the real
and perceived value
of the product
Title Three
Marketers must link
the price to the real
and perceived value
of the product
Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.

18. Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product
Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.

19. Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.
Title One Title Two
Title One Title Three
Marketers must link the price
to the real and perceived
value of the product
Marketers must link the price
to the real and perceived
value of the product
Marketers must link the price
to the real and perceived
value of the product
Marketers must link the price
to the real and perceived
value of the product

20. Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title Three
Marketers must link
the price to the real
and perceived value
of the product
Title
Four
Marketers must link
the price to the real
and perceived value
of the product

21. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product Title Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product

22. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product

23. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title
Four
Marketers must link
the price to the real
and perceived value
of the product

24. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product

25. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link the price
to the real and perceived
value of the product
Title Two
Marketers must link the price
to the real and perceived
value of the product
Title Three
Marketers must link the price
to the real and perceived
value of the product
Title Four
Marketers must link the price
to the real and perceived
value of the product

26. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link the price
to the real and perceived
value of the product
Title Two
Marketers must link the price
to the real and perceived
value of the product
Title Three
Marketers must link the price
to the real and perceived
value of the product
Title Four
Marketers must link the price
to the real and perceived
value of the product

27. Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title
Four
Marketers must link
the price to the real
and perceived value
of the product Title Five
Marketers must link
the price to the real
and perceived value
of the product
Title Six
Marketers must link
the price to the real
and perceived value
of the product

28. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link the price
to the real and perceived
value of the product
Title Two
Marketers must link the price
to the real and perceived
value of the product
Title Three
Marketers must link the price
to the real and perceived
value of the product
Title Four
Marketers must link the price
to the real and perceived
value of the product

29. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link the price
to the real and perceived
value of the product
Title Two
Marketers must link the price
to the real and perceived
value of the product
Title Three
Marketers must link the price
to the real and perceived
value of the product
Title Four
Marketers must link the price
to the real and perceived
value of the product

30. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product

31. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product

32. Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.
Title One
Marketers must link the price
to the real and perceived
value of the product
Title Three
Marketers must link the price
to the real and perceived
value of the product
Title Two
Marketers must link the price
to the real and perceived
value of the product
Title Four
Marketers must link the price
to the real and perceived
value of the product

33. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value of
the product
Title Two
Marketers must link
the price to the real
and perceived value of
the product
Title
Three
Marketers must link
the price to the real
and perceived value of
the product
Title Four
Marketers must link
the price to the real
and perceived value of
the product

34. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title
One
Marketers must
link the price to
the real and
perceived value
of the product
Title Two
Marketers must
link the price to
the real and
perceived value
of the product
Title Three
Marketers must
link the price to
the real and
perceived value
of the product
Title Four
Marketers must
link the price to
the real and
perceived value
of the product

35. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must
link the price to
the real and
perceived value
of the product
Title Two
Marketers must
link the price to
the real and
perceived value
of the product
Title Three
Marketers must
link the price to
the real and
perceived value
of the product
Title Four
Marketers must
link the price to
the real and
perceived value
of the product

36. Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.
Title One
Marketers must link the price
to the real and perceived
value of the product
Title Two
Marketers must link the price
to the real and perceived
value of the product
Title Three
Marketers must link the price
to the real and perceived
value of the product
Title Four
Marketers must link the price
to the real and perceived
value of the product

37. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link the price
to the real and perceived
value of the product
Title Two
Marketers must link the price
to the real and perceived
value of the product
Title
Three
Marketers must link the price
to the real and perceived
value of the product
Title Four
Marketers must link the price
to the real and perceived
value of the product

38. Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product

39. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title
One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product

40. Title One
Marketers must link the price
to the real and perceived
value of the product
Title Two
Marketers must link the price
to the real and perceived
value of the product
Title
Three
Marketers must link the price
to the real and perceived
value of the product
Title
Four
Marketers must link the price
to the real and perceived
value of the product
Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.

41. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title
One
Marketers must link the price
to the real and perceived
value of the product
Title Two
Marketers must link the price
to the real and perceived
value of the product
Title
Three
Marketers must link the price
to the real and perceived
value of the product
Title Four
Marketers must link the price
to the real and perceived
value of the product

42. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title
One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title Three
Marketers must link
the price to the real
and perceived value
of the product
Title
Four
Marketers must link
the price to the real
and perceived value
of the product

43. Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.
Title One
Marketers must link the price
to the real and perceived
value of the product
Title Two
Marketers must link the price
to the real and perceived
value of the product
Title Three
Marketers must link the price
to the real and perceived
value of the product
Title Four
Marketers must link the price
to the real and perceived
value of the product

44. Banner
Infographic
Marketers must link the price
to the real and perceived value
of the product, but they also
must take into account supply
costs, seasonal discounts, and
prices used by competitors.
Title One
Title Two
Title
Three
Title Four
Marketers must link the price
to the real and perceived
value of the product
Marketers must link the price
to the real and perceived
value of the product
Marketers must link the price
to the real and perceived
value of the product
Marketers must link the price
to the real and perceived
value of the product

45. Title
One
Title Two Title
Three
Title Four
Marketers must link
the price to the real
and perceived value
of the product
Marketers must link
the price to the real
and perceived value
of the product
Marketers must link
the price to the real
and perceived value
of the product
Marketers must link
the price to the real
and perceived value
of the product
Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.

46. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title
One
Marketers must link
the price to the real
and perceived value
of the product
Title Two
Marketers must link
the price to the real
and perceived value
of the product
Title
Three
Marketers must link
the price to the real
and perceived value
of the product
Title Four
Marketers must link
the price to the real
and perceived value
of the product

47. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value of
the product
Title Two
Marketers must link
the price to the real
and perceived value of
the product
Title
Three
Marketers must link
the price to the real
and perceived value of
the product Title Four
Marketers must link
the price to the real
and perceived value of
the product

48. Banner Infographic
Marketers must link the price to the real and perceived value of the product, but they also must take
into account supply costs, seasonal discounts, and prices used by competitors.
Title One
Marketers must link
the price to the real
and perceived value of
the product
Title Two
Marketers must link
the price to the real
and perceived value of
the product
Title
Three
Marketers must link
the price to the real
and perceived value of
the product
Title
Four
Marketers must link
the price to the real
and perceived value of
the product