In this talk from the Dublin Websummit 2014 AWS Technical Evangelist Ian Massingham discusses the major trends that are changing the gaming market today and how using the cloud as a development and delivery platform for gaming products and services can help meet the challenges that these trends present. Includes examples of gaming customers running on the AWS cloud today as well as a discussion of how you might build and scaling a gaming back-end on AWS using AWS services to enable low cost and pain free scaling of your gaming infrastructure.