The document discusses gamification and human motivation. It defines gamification as applying game elements and mechanics to non-game activities to motivate and engage people. It provides examples of common game mechanics like points systems, challenges, rewards, and user journeys. It contrasts function-focused design, which assumes people are motivated by external requirements, versus human-focused design, which considers human psychology and emotions. Finally, it outlines the Octalysis Framework for intrinsic motivations, including factors like purpose, achievement, creativity, ownership, social influences, curiosity, avoidance of loss, and scarcity.
This is the short presentation introducing into the gamification hype. It is the intellectual junk for our left brains that does not explain what happens in the GAME DESIGN LAB but calms down our ratio. Have fun and start playing for real!
The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Presentation shows how it all started, some best and worst practices and main principles of gamification.
Using game-design pedagogies to embed skills in the law or social science curriculum - a 1 day conference held at Staffordshire University on behalf of the Higher Education Academy (HEA).
“An Overview of Gamification as a Tool for Sustained Engagement” By Dr Bobbie Fletcher, Head of the Games Technology Group (AGL) and Director of C-MAT
The Power of Play: Learning with The Knowledge GuruScott Thomas, MBA
How do you use the power of play to help people learn? ExactTarget, a global software as a service (SaaS) company, did it with a custom game created with the Knowledge Guru game engine. Players got immersed; the company got learning results.
The Knowledge Guru mobile or desktop game uses repetition and spaced learning to ensure long-term retention. This session will showcase the game and tell you how and why it works. It will also demo Knowledge Guru’s ability to track the learning as players play.
This is the short presentation introducing into the gamification hype. It is the intellectual junk for our left brains that does not explain what happens in the GAME DESIGN LAB but calms down our ratio. Have fun and start playing for real!
The gaming industry is huge, and it can keep its audience consumed for hours, days and even weeks. Presentation shows how it all started, some best and worst practices and main principles of gamification.
Using game-design pedagogies to embed skills in the law or social science curriculum - a 1 day conference held at Staffordshire University on behalf of the Higher Education Academy (HEA).
“An Overview of Gamification as a Tool for Sustained Engagement” By Dr Bobbie Fletcher, Head of the Games Technology Group (AGL) and Director of C-MAT
The Power of Play: Learning with The Knowledge GuruScott Thomas, MBA
How do you use the power of play to help people learn? ExactTarget, a global software as a service (SaaS) company, did it with a custom game created with the Knowledge Guru game engine. Players got immersed; the company got learning results.
The Knowledge Guru mobile or desktop game uses repetition and spaced learning to ensure long-term retention. This session will showcase the game and tell you how and why it works. It will also demo Knowledge Guru’s ability to track the learning as players play.
Game the System A Proven Method to Level Up Your Training with Gamification 4...Monica Cornetti
Gamification can play a key role in how your organization trains employees when you learn how to think like a game designer.
This eBook introduces you to the Game the System™ Model of #Gamification Instructional Design - a Proven Method for implementing gamification in your training, talent development, and productivity initiatives.
Level 1: Define Business Objectives… The Fundamentals of Fun!
Level 2: It’s Story Time – Create an Epic Adventure
Level 3: Design Variety into Your Learning Activities
Level 4: Add the Game Design and Mechanics
Level 5: Tally up the Aesthetics so They Wanna Play!
Schedule a Workshop in your city or attend our next scheduled Regional Workshop. Find more information at http://www.sententiagames.com/certifications.html
HRCI, SHRM, and ATD Recertification Credits Available
Created by Monica Cornetti, CEO Sententia Gamification
www.monicacornetti.com
www.sententiagames.com
guru@sententiagames.com
Gamification of sales Playbook - The what, the why, and the how🎥 David Winter 🎥
The 'Gamification of Sales' playbook is designed to give you a basic overview on the what, the why, and the how of gamification. In 2016 90% of surveyed companies said that gamification had caused an increase in revenue. With this playbook, we'll help you take your first steps towards achieving the same.
In this playbook you will find:
An easy to understand overview of gamification.
The 3 key elements that define gamification and how these apply to your business.
The psychology that helps gamification drives better results and behaviours from your team.
The 10 core machines of a gamified work system.
Some top tips on how to start applying gamification to your business/team.
Gamification in marketing and management - MMCom Solvay Business School Vietn...Dominique Mangiatordi
Gamification course for Solvay Business School in Ho Chi Minh. It describes the 8 players profiles, the player's journey, the 8 levers and some specific gaming techniques. #gamification
Oplæg fra Netværksdagen "Game On" d. 13.9.11
SÆT DIT BIBLIOTEK PÅ SPIL
Simon Egenfeldt-Nielsen, PhD og Direktør for Serious Games Interactive. Simon Egenfeldt-Nielsen har i mange år beskæftige sig med computerspils læringspotentiel og mulighederne i game-baseret læring.
Hvordan kan vi, som biblioteker, gør brug af principperne i Gamification og få mere ”spil” i vores og brugernes hverdag?
This is the full downloadable "Marczewski" or Gamified UK method workshop. It is the same workshop I delivered at gamification world congress 2014. It has now been changed for a new version, but this should still provide some interesting opportunities in gamification workshops you may wish to run.
http://gamified.uk
How to Deliver Low Tech Gamification with Game the System™Monica Cornetti
The Game the System™ Model guides you and your team through the process of gamified learning design. By following the 5-step plan, you are essentially assured a successful outcome..
By adding game mechanics to training, Gamification not only increases interest, it makes training “fun.”
The goal is to increase learning and engagement through key concepts found in game design and behavioral psychology.
Gamification does NOT equal technology … it is really a way of thinking about the development and delivery of your training programs.
Gadgets, Games and Google For Learning South FL PresentationKarl Kapp
This presentation to the South Florida ASTD chapter. The session answers questions like:
What is the best way to design instruction for today's technology tools and for the creation and delivery of e-learning?
What tools are most effective for delivering what types of training?
Attend this session and get insight of . . .
how organizations are leveraging Smartphones for performance support and mobile learning,
how game-based learning is being designed to teach everyone from firefighters to sales reps to call center employees, and
how quick searches and meta-data are changing the landscape of how employees learn and their information expectations.
Serious Games - How to use the most powerful communication tool of the next g...Nico King
The first step to effective communication is getting people’s attention, but what comes next? Learn from examples in Advergaming, Staff Training, and Games For Change to find out why they are effective at translating ideas into first-person experiences, and how that can be applied to businesses today.
Gamification for Growth Hackers -theflyyFlyyx Tech
You have to ask some of these important questions before you start implementing gamification in your product —
Why is a user doing a particular action in the product?
Why do users return to use your product?
What do they care about?
Digging into intrinsic motivation will help in designing compelling experiences and avoid some common pitfalls of gamification.
You have to connect Points, Badges, Levels, Leaderboards, and other reputation/reward systems that you decide with the intrinsic motivation of your user.
Keep these learnings in mind and you will be able to create a powerful gamification system for your product.
Go From Idea To MVP – FAST! - By Amy Jo KimSynerzip
You’ll discover:
How coaching hundreds of design teams worldwide revealed huge, costly blunders in MVP experiments
How dozens of early-stage teams are using Game Thinking techniques to save months of time and wasted effort
How leading startups like Slack and Crowdstar use these techniques to build products that people love and come back to
How the CEO of fast-growing startup Pley used Game Thinking discovery techniques to go from idea to validated MVP in 5 weeks
Learn how to accelerate YOUR path to product/market fit by applying these powerful, proven success habits to your business.
Original copy at https://www.synerzip.com/webinar/innovation-cycle-discovery-technique/
Following on from my last set of Core Principles of Gamification, here is a new slide deck outlining what the difference between game mechanics is compared to gamification elements. It also provides the 52 gamification mechanics and elements to use in projects as well as the Periodic Table of Gamification Elements.
Presenters:
Jessica Barnes, Smashing Ideas, Creative Director
Anna Ho, Smashing Ideas, Senior Strategiest
Teaching complex behavioral techniques through mobile applications has been around for years, yet few make a positive and lasting impact on the lives of the end-users. The creative and strategic minds behind Mindful PowersTM - a kid-first, holistic approach to building social-emotional learning through the power of play - will walk you through the intricate details of taking skills-based methodologies, such as Mindfulness and Acceptance Commitment Therapy, and the practical application of them in an inclusive and accessible digital experience that helps children build healthier relationships with life, stress, and anxiety.
Gamification: Pleasing the Human element at workSapna Patni
GAMIFICATION IS THE PROCESS OF USING GAME THINKING AND GAME MECHANICS TO SOLVE PROBLEMS AND ENGAGE USERS.
We have always engaged in Gamification right from school where marks, grades, certificates and results were equivalents to points, levels, badges and leader-boards respectively.
Tính toán ROI của một chương trình trưng bày [Kèm file Excel]Chng83
★ BÀI TẬP: TÍNH TOÁN ROI CỦA MỘT CHƯƠNG TRÌNH TRƯNG BÀY
Đề bài: Giả định, tổng đầu tư cho bộ trưng bày của cửa hàng Gold là 20.000.000 VND.
- Doanh số hiện tại: 50 thùng / tháng
- Chi phí khuyến mãi cho mỗi cửa hàng là 5% trên tổng doanh thu
- Mỗi thùng giả định giá bán là 200.000 VND, biên lợi nhuận khoảng 30%
Hỏi: Bao lâu sau khi đầu tư cho cửa hàng Gold này, thì công ty hòa vốn?
Xem bài giải tại: https://www.brandcamp.asia/blog/324-Bai-tap-Tinh-toan-ROI-cua-mot-chuong-trinh-trung-bay
Link File Excel: https://docs.google.com/spreadsheets/d/1h7K-nZoglLPG1kfb-cXQmB_GteG2JoLs/copy
Ngoài ra, các bạn có thể tham khảo tỉ lệ của các chương trình Trade Marketing như sau:
Đối với các chương trình khuyến mãi (Trade Discount), khuyến khích tạp hóa nhập hàng, nếu bạn chạy chương trình Nhập 4 Tặng 1, thì tương đương chiết khấu thương mại là 20%, nghĩa là mua 5 tính tiền 4. Đây là mức Trade Discount tương đối cao trên thị trường.
Chiết khấu bằng quà tặng: chi phí quà tặng tối đa từ 5 - 10 %. Ví dụ một đơn hàng nhập lớn, tặng TV, điện máy… với giá trị cũng không thể cao hơn mức 5-10%. Ví dụ họ nhập 1 đơn hàng 50 triệu, thì chi phí quà tặng tối đa 5 triệu, có thể tương đương 1 chiếc TV.
Với tập đoàn đa quốc gia: tổng chi phí cho Trade Marketing chiếm tối đa 3-4% tổng doanh thu.
Với doanh nghiệp vừa và nhỏ: ngân sách Trade Marketing thường chiếm tối đa khoảng 10%.
Với công ty nhỏ và siêu nhỏ: ngân sách Trade Marketing chiếm 20%, nếu phải làm việc với những đối tác lớn, nhà phân phối lớn, các chương trình lớn.
Game the System A Proven Method to Level Up Your Training with Gamification 4...Monica Cornetti
Gamification can play a key role in how your organization trains employees when you learn how to think like a game designer.
This eBook introduces you to the Game the System™ Model of #Gamification Instructional Design - a Proven Method for implementing gamification in your training, talent development, and productivity initiatives.
Level 1: Define Business Objectives… The Fundamentals of Fun!
Level 2: It’s Story Time – Create an Epic Adventure
Level 3: Design Variety into Your Learning Activities
Level 4: Add the Game Design and Mechanics
Level 5: Tally up the Aesthetics so They Wanna Play!
Schedule a Workshop in your city or attend our next scheduled Regional Workshop. Find more information at http://www.sententiagames.com/certifications.html
HRCI, SHRM, and ATD Recertification Credits Available
Created by Monica Cornetti, CEO Sententia Gamification
www.monicacornetti.com
www.sententiagames.com
guru@sententiagames.com
Gamification of sales Playbook - The what, the why, and the how🎥 David Winter 🎥
The 'Gamification of Sales' playbook is designed to give you a basic overview on the what, the why, and the how of gamification. In 2016 90% of surveyed companies said that gamification had caused an increase in revenue. With this playbook, we'll help you take your first steps towards achieving the same.
In this playbook you will find:
An easy to understand overview of gamification.
The 3 key elements that define gamification and how these apply to your business.
The psychology that helps gamification drives better results and behaviours from your team.
The 10 core machines of a gamified work system.
Some top tips on how to start applying gamification to your business/team.
Gamification in marketing and management - MMCom Solvay Business School Vietn...Dominique Mangiatordi
Gamification course for Solvay Business School in Ho Chi Minh. It describes the 8 players profiles, the player's journey, the 8 levers and some specific gaming techniques. #gamification
Oplæg fra Netværksdagen "Game On" d. 13.9.11
SÆT DIT BIBLIOTEK PÅ SPIL
Simon Egenfeldt-Nielsen, PhD og Direktør for Serious Games Interactive. Simon Egenfeldt-Nielsen har i mange år beskæftige sig med computerspils læringspotentiel og mulighederne i game-baseret læring.
Hvordan kan vi, som biblioteker, gør brug af principperne i Gamification og få mere ”spil” i vores og brugernes hverdag?
This is the full downloadable "Marczewski" or Gamified UK method workshop. It is the same workshop I delivered at gamification world congress 2014. It has now been changed for a new version, but this should still provide some interesting opportunities in gamification workshops you may wish to run.
http://gamified.uk
How to Deliver Low Tech Gamification with Game the System™Monica Cornetti
The Game the System™ Model guides you and your team through the process of gamified learning design. By following the 5-step plan, you are essentially assured a successful outcome..
By adding game mechanics to training, Gamification not only increases interest, it makes training “fun.”
The goal is to increase learning and engagement through key concepts found in game design and behavioral psychology.
Gamification does NOT equal technology … it is really a way of thinking about the development and delivery of your training programs.
Gadgets, Games and Google For Learning South FL PresentationKarl Kapp
This presentation to the South Florida ASTD chapter. The session answers questions like:
What is the best way to design instruction for today's technology tools and for the creation and delivery of e-learning?
What tools are most effective for delivering what types of training?
Attend this session and get insight of . . .
how organizations are leveraging Smartphones for performance support and mobile learning,
how game-based learning is being designed to teach everyone from firefighters to sales reps to call center employees, and
how quick searches and meta-data are changing the landscape of how employees learn and their information expectations.
Serious Games - How to use the most powerful communication tool of the next g...Nico King
The first step to effective communication is getting people’s attention, but what comes next? Learn from examples in Advergaming, Staff Training, and Games For Change to find out why they are effective at translating ideas into first-person experiences, and how that can be applied to businesses today.
Gamification for Growth Hackers -theflyyFlyyx Tech
You have to ask some of these important questions before you start implementing gamification in your product —
Why is a user doing a particular action in the product?
Why do users return to use your product?
What do they care about?
Digging into intrinsic motivation will help in designing compelling experiences and avoid some common pitfalls of gamification.
You have to connect Points, Badges, Levels, Leaderboards, and other reputation/reward systems that you decide with the intrinsic motivation of your user.
Keep these learnings in mind and you will be able to create a powerful gamification system for your product.
Go From Idea To MVP – FAST! - By Amy Jo KimSynerzip
You’ll discover:
How coaching hundreds of design teams worldwide revealed huge, costly blunders in MVP experiments
How dozens of early-stage teams are using Game Thinking techniques to save months of time and wasted effort
How leading startups like Slack and Crowdstar use these techniques to build products that people love and come back to
How the CEO of fast-growing startup Pley used Game Thinking discovery techniques to go from idea to validated MVP in 5 weeks
Learn how to accelerate YOUR path to product/market fit by applying these powerful, proven success habits to your business.
Original copy at https://www.synerzip.com/webinar/innovation-cycle-discovery-technique/
Following on from my last set of Core Principles of Gamification, here is a new slide deck outlining what the difference between game mechanics is compared to gamification elements. It also provides the 52 gamification mechanics and elements to use in projects as well as the Periodic Table of Gamification Elements.
Presenters:
Jessica Barnes, Smashing Ideas, Creative Director
Anna Ho, Smashing Ideas, Senior Strategiest
Teaching complex behavioral techniques through mobile applications has been around for years, yet few make a positive and lasting impact on the lives of the end-users. The creative and strategic minds behind Mindful PowersTM - a kid-first, holistic approach to building social-emotional learning through the power of play - will walk you through the intricate details of taking skills-based methodologies, such as Mindfulness and Acceptance Commitment Therapy, and the practical application of them in an inclusive and accessible digital experience that helps children build healthier relationships with life, stress, and anxiety.
Gamification: Pleasing the Human element at workSapna Patni
GAMIFICATION IS THE PROCESS OF USING GAME THINKING AND GAME MECHANICS TO SOLVE PROBLEMS AND ENGAGE USERS.
We have always engaged in Gamification right from school where marks, grades, certificates and results were equivalents to points, levels, badges and leader-boards respectively.
Tính toán ROI của một chương trình trưng bày [Kèm file Excel]Chng83
★ BÀI TẬP: TÍNH TOÁN ROI CỦA MỘT CHƯƠNG TRÌNH TRƯNG BÀY
Đề bài: Giả định, tổng đầu tư cho bộ trưng bày của cửa hàng Gold là 20.000.000 VND.
- Doanh số hiện tại: 50 thùng / tháng
- Chi phí khuyến mãi cho mỗi cửa hàng là 5% trên tổng doanh thu
- Mỗi thùng giả định giá bán là 200.000 VND, biên lợi nhuận khoảng 30%
Hỏi: Bao lâu sau khi đầu tư cho cửa hàng Gold này, thì công ty hòa vốn?
Xem bài giải tại: https://www.brandcamp.asia/blog/324-Bai-tap-Tinh-toan-ROI-cua-mot-chuong-trinh-trung-bay
Link File Excel: https://docs.google.com/spreadsheets/d/1h7K-nZoglLPG1kfb-cXQmB_GteG2JoLs/copy
Ngoài ra, các bạn có thể tham khảo tỉ lệ của các chương trình Trade Marketing như sau:
Đối với các chương trình khuyến mãi (Trade Discount), khuyến khích tạp hóa nhập hàng, nếu bạn chạy chương trình Nhập 4 Tặng 1, thì tương đương chiết khấu thương mại là 20%, nghĩa là mua 5 tính tiền 4. Đây là mức Trade Discount tương đối cao trên thị trường.
Chiết khấu bằng quà tặng: chi phí quà tặng tối đa từ 5 - 10 %. Ví dụ một đơn hàng nhập lớn, tặng TV, điện máy… với giá trị cũng không thể cao hơn mức 5-10%. Ví dụ họ nhập 1 đơn hàng 50 triệu, thì chi phí quà tặng tối đa 5 triệu, có thể tương đương 1 chiếc TV.
Với tập đoàn đa quốc gia: tổng chi phí cho Trade Marketing chiếm tối đa 3-4% tổng doanh thu.
Với doanh nghiệp vừa và nhỏ: ngân sách Trade Marketing thường chiếm tối đa khoảng 10%.
Với công ty nhỏ và siêu nhỏ: ngân sách Trade Marketing chiếm 20%, nếu phải làm việc với những đối tác lớn, nhà phân phối lớn, các chương trình lớn.
[Kantar Media Reactions 2023] Báo cáo thị trường kênh truyền thông quảng cáo ...Chng83
🔍 Báo cáo tập trung vào những thách thức mà ngành quảng cáo tại Việt Nam phải đối mặt. Ngành quảng cáo Việt Nam đang phải đối mặt với nhiều thách thức trong bối cảnh nền kinh tế và chính trị phức tạp, điều đó đã tác động đến quảng cáo và sự thay đổi trong hành vi tiêu dùng.
📊 Báo cáo cũng đề cập đến tình hình kinh tế, với tốc độ phục hồi chậm và dự báo tăng trưởng GDP thực tế trong tương lai. Kinh tế Việt Nam đang phục hồi chậm sau đại dịch COVID-19, với dự báo tăng trưởng GDP thực tế chỉ đạt 6,5-7% trong năm 2024. Điều này sẽ ảnh hưởng đến chi tiêu tiêu dùng và nhu cầu quảng cáo của doanh nghiệp.
Cuối cùng, báo cáo cũng tập trung vào các xu hướng công nghệ tiên tiến như trí tuệ nhân tạo AI, công nghệ tăng cường quyền riêng tư (Privacy-Enhancing Technologies - PETs). Sự phát triển của công nghệ mới đang làm thay đổi cách thức quảng cáo. Các nhà quảng cáo cần bắt kịp xu hướng công nghệ mới để tạo ra các chiến dịch quảng cáo hiệu quả hơn.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
1. Gamification
Solution to 'Human Motivation'
"Craft of deriving all the fun and engaging elements
found in the games and applying them to real-world and
productive activies"
Type something
Examples
Points:
Points system helps the users
to measure their success.
Game mechanics
Challenge:
Challenges make people feel
the value of their achievements.
Rewards:
Any accomplishment should be
rewarded. A badge, a like, a place
on the leaderboard. Rewards
should provide value.
User journey:
The user should feel like a
real player starting a
personal journey of the
product usage.
Goal:
The goal provides players
with a sense of purpose
and motivation.
Function focused design
Designs focused on getting "job
done".
Underlying assumption: Humans will
do a job because they are required to.
Optimizes for "efficiency".
Human focused design
Designs focused on human behavior.
Underlying assumption: Humans
have feelings, insecurities and
reasons about why they want or don't
want to do a certain thing.
Optimizes for "feelings, motivation
and engagement".
2. Octalysis Framework
1.
Epic meaning & Calling
Humans have need or the urge to be a part
of something much bigger than just
themselves.
When this drive is activated, participants
feel that they are the 'chosen ones' and will
take action not because it necessarily
benefits them directly, but because it
makes them feel special.
Examples :
Linkedin- Top voices
Quora
Wikipedia
Sharechat
2. Development & Accomplishment
Humans are driven by a sense of growth
towards a goal and accomplishing it while
overcoming challenges.
Points, badges, progress bar & leadership
board.
Examples :
Duolingo
Goodreads
Fitbit
3. Empowerment of creativity &
Feedback
Humans not only want ways to express and
experiment their creativity, but they need to
be able to see the results of their creativity,
receive feedback/ reactions and respond to
them.
Instant feedback, real-time control
Examples :
Instagram
Tik Tok
YouTube
Minecraft
4. Ownership & Possession
Humans feel motivated because they feel
like they 'own' something.
When we “own” something, we naturally
want to protect, improve, or increase that
thing.
Virtual goods, Avatar
Examples :
Cred
Farmville
Slicemoney
Pokemon Go
5. Social influences & Relatedness
What sense of accomplishment could we
truly feel without a frame of reference?
Without comparison, competition,
progressing, coveting?
Drive that draws us close to people, places,
or events that we can relate to.
Group quests, social treasures
Examples :
Paperboat Aamras
Saregama Caravan
6. Unpredictability & Curiosity
Drive to find out what will happen next.
Unpredictability is a powerful force in
motivating people to keep pressing on until
they have clarified the unknown.
Examples :
Googlepay - Scratchcards
Amazon - Spin the wheel
Ebay auctions
7. Loss & Avoidance
Avoidance and loss motivate through the
fear of losing something or having an
undesirable event occur.
It's powerful to offer an incentive upfront
and then threatening to take it away.
FOMO punch, progress loss
Examples :
Duolingo - Streaks
Black Friday
8. Scarcity & impatience
The longing for something, simply because
it is scarce, exclusive, or immediately
unattainable.
Humans are motivated to act with a sense
of urgency
Price pacing, Count down timer
Examples :
Amazon - Lightening deal
Nykaa - Deal of the day
Google pay - Stamp wali Diwali
