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Gamification (1)
Gamification involves using game mechanics and design principles to engage and motivate people in non-game contexts. It aims to make activities more fun and engaging to accomplish goals like learning, problem solving, completing tasks, or achieving behavioral change. Gamification works by appealing to human motivations like achieving goals, competing with others, receiving feedback, and attaining status or recognition. It uses elements like points, badges, leaderboards, progress bars, virtual rewards, and challenges to encourage people to continue engaging in the targeted activities. Evaluating techniques based on metrics like recency, frequency, time spent, virality, and feedback helps improve gamification design and outcomes.
Gamification (1)
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- 2. GAMIFICATION the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems USERS GAME Looks interesting Changing contents according to player’s activity I wanna share it Using share Social media’s function I wanna croporate with other players to clear a game Providing co-operative contents I wanna make my play history visible Providing badge, which shows your level I wanna know my level Ranking
- 3. A game-thinking apply GAMIFICATION User’s activity
- 5. Scope virtual To acquire loyal customers real To solve actual issues （e.g.) speed lot
- 6. Structure 1 A changeof user’s mind desire The motivation to participate a game incentives Incentives which they can get in a game challenges Tasks to get incentives Gamification can circulate achievement/reward Reward is based on achivement this cycle perennially feedback Feedback for activities mastery
- 7. Structure 2 Motivation To make strong engagement, To get incentive, visualize activities users are absorbed into a game Rewards Challenges action
- 8. User’s behaviour（⇒Flow Theory,Csikszentmihalyi, 1975） high Play& feedback master Play& feedback regular challenge anxcious Cf) The Pattern ‘AS!AAS!R(I)’ newbie ⇒1.Action 2.Success 3.Action 4.Action 5.Success 6.Register 7.inner friend Feedback and Rewards can contribute to enhance user’s engagement in a game boring low skills high ｃ ｆ 7 tips of Flow theory ◆a purpose is clear（can predict and find rule） ◆it can make participants concentrate on a content ◆it can make participants completely absorbed in a content ◆participants lost a sense of time ◆content should be responded quickly and directly ◆contents are not too easy, neither too difficult ◆every single activity has innate meaning
- 9. A Category ofusers Aggressive KILLER ：offensive to another players ACTIVERS (e.g. prevent player from ：prefer visible rewards/incentives getting new item (e.g. point, collection, or badges) even if he/she already have it） Play by individual Play with another SOCIALIZER EXPLORERS ：prefer cooperate with other player ：prefer new way/thing） Interactive
- 10. Technique 8 tips ofgamification achievement badge/level Using Endowment effect (psycologically ditermined to cherish own possess) Leader boads Stimulate competitive mind Progress bar User thinks “If carry on, it can be achieved”, Using this emotion, it can encourage to keep doing Virtual currency Stimulate desire to collect something system of awarding, redeeming, trading, gifting, and Feedback to activities exchanging activities challenges between users Urge to conspire, stimulate a sense of competition embedding small casual games within other breather activities Loss aversion (prospect theory) digital contents (people's tendency to strongly prefer avoiding losses to acquiring gains. )
- 11. Elements of game agressive stages achievement/ FEEDBACK CHALLENGES rewards score issues boss battle individual coporative status/ progress points/ levels bar virtual currency MASTERY badges exchanging INCENTIVES ranking interactive
- 12. Evaluation tips 5 barometers RECENCY How long have passed since a last visit FREAQUENCY How freaquently access SPRNDING TIME How long stay VIRALITY How much share with others ANSWER Feedback of contents
- 13. There are alot of definition of gamification… Etc etc etc…