The document summarizes key findings from a Socialbakers report about social media engagement for Gamescom 2019, the world's largest annual gaming event. It found that overall social interactions for Gamescom 2019 increased 32% compared to the previous year. Engagement was more sustained over the first three days in 2019 compared to being concentrated on just the first day in 2018. Over 40% of social interactions took place on Instagram. NVIDIA GeForce was the most engaging brand, gaining double the interactions of PlayStation. The most engaging content by NVIDIA GeForce promoted updates to Minecraft.