Speakers at Games for Health Europe Conference 2014

1. PLAYFIT MEANINGFUL FEEDBACK at OPPORTUNE MOMENTSHow persuasive feedback motivates teenagers to move

2. Wouter Sluis-Thiescheffer
UX Researcher > 12 yrs
Specializedin UX, ChildrenandYouth
PlayFit, Swimgames, Games4Therapy
@WouterS_T
wouter.sluis@fontys.nl
nl.linkedin.com/in/rjwsluisthiescheffer/

3. The challenge
•structuralreductionof sedentarybehaviorin vocationaleducation
The opportunity
•persuasivefeedback

4. 4

5. •RAAK-PRO, research, educationandbusiness
•1.5 mln, May 2010 –May 2014
•Continuedin severalinitiatives

6. A sedentarylifestyle requiresaction
Voettekst 6

7. 7
Among 4-17 year olds, teenagers in vocational education have the most sedentary lifestyle

8. 8
During holidays they are even more sedentary than senior citizens (65+ and 75+)

9. 5 interventionsfor anactivelifestyle

10. Voettekst 10
PlayfitConceptsthroughouta schoolday.
Clockwise:
Tramolinegame
Walk of Fame
Mobile Lessons
Wigglethe Eye

11. Voettekst 11
After School?

14. SustainableBehavioralChangewithpersuasivefeedback

15. IntrinsicMotivation
•Autonomy
•Relatedness
•Competence
SelfDeterminationTheory
DeciandRyan (2000)
15

16. Fogg(2009)
Tochange behavior
•Motivation
•Ability
•Triggers
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17. Triggers for sustainablebehavioralchange
•Sparks
–motivationalmessages
•Facilitators
–making iteasiertoperform
•Signals
–reminders toperformthe wantedbehavior
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18. 18

19. 19
Audio Game:
•Listen toownmusic+ narration
•Missions: Collect items for basecamp
•Whenzombies appear: run!

20. 20

21. Participantsandstudysetup
–9 studentsin vocationaleducation
–13 –14 yearsof age
–Voluntary
–2 weeks playing
–Exit-interview
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22. Sparks
–“Youhave torun Faster, the Zombies are gainingon you”
–“GoodJob, Youdidgreat”
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23. Facilitators
–Tutorial
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24. Signals
–Signalsthatindicatethe zombies are coming
–The moaning
–WhatsAppreminders bythe experimenter
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25. Results
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26. General
–Studentsfelttheyimprovedon theirshape
–Audio playwas funandcaptivating
–Zombies wererealisticenoughtoengage
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27. Sparks
–Appreciatedandperceivedas motivating
–Couldimprovebybeingmore accurate in relationtoperformance
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28. Facilitators
–Concept of a tutorial was tooold-fashioned
–Rathera tutorial level andgradualexplanationof options
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29. Signals
–Daily What’sappreminders wereeffective
–Signallingof the zombies made themrun faster
–Timing couldoptimizeeffectiveness
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30. Suggestionsfor improvementsexpressintrinsicmotivation
–Set theirowngoals (autonomy)
–Receiveperformance feedback (competence)
–Share withfriends(relatedness)
Voettekst 30

31. Zombies Run seemedeffective:
5/9 participantsstillplaying
afteronemonth
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32. ReCap
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33. The challenge
•structuralreductionof sedentarybehaviorin vocationaleducation
The opportunity
•Persuasivefeedback

34. Thankyou

35. For more insightson PlayFit:
www.playfitproject.nl
Download ourebooks!
www.playfitproject.nl/ebooks
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36. Voettekst 36