GameDev 2017 - Віталій Засадний - "Mobile User Acquisition and Engagement. Tactics You Can’t Ignore"
•
0 likes•2,376 views
1) The mobile app space is very crowded, with over 700 iOS games being published daily, and user acquisition is expensive, with an average cost per installation of almost $3 for mobile games. 2) Most users do not stay engaged long term - 86% of users leave within 3 days of downloading an app. 3) To optimize user acquisition and retention, developers should focus on improving app store listings, implementing intuitive onboarding and tutorials, leveraging word-of-mouth through social sharing, and using "hook" models that provide variable and rewarding user experiences.
Recommended
More Related Content
Viewers also liked
Viewers also liked (18)
Similar to GameDev 2017 - Віталій Засадний - "Mobile User Acquisition and Engagement. Tactics You Can’t Ignore"
Similar to GameDev 2017 - Віталій Засадний - "Mobile User Acquisition and Engagement. Tactics You Can’t Ignore" (20)
More from Lviv Startup Club
More from Lviv Startup Club (20)
Recently uploaded
Recently uploaded (20)
GameDev 2017 - Віталій Засадний - "Mobile User Acquisition and Engagement. Tactics You Can’t Ignore"
- 1. MOBILE USER ACQUISITION Tactics You Can’t Ignore Vitaliy Zasadnyy Head of Mobile @ GetSocial GameDev Conference Lviv, Jan 21, 2017
- 2. What DAU trend do you see more often? Time DAU
- 3. What DAU trend do you see more often? Time DAU TimeDAU
- 4. ?WHO THE HELL AM I
- 8. APP SPACE IS CROWDED 700+ iOS games are published every day Source: pocketgamer.biz/metrics/app-store/submissions/
- 9. EXPENSIVE TO ACQUIRE USERS CPI is almost $3 for mobile games Source: chartboost.com/insights/
- 10. 86% OF USERS LEAVE Only 14% of the users stay longer than 3 days * Source: andrewchen.co
- 11. PREPARING YOUR APP TO USER ACQUISITION
- 12. OPTIMISE APP STORE LISTING
- 13. OPTIMISE APP STORE LISTING
- 14. OPTIMISE APP STORE LISTING Title Description Screenshots Video!
- 17. EASY TO NO SIGN IN
- 18. 56% Do not force users to login without first receiving value Source: Foolproof UX
- 19. EASY TO NO SIGN IN Deferred Sign In Anonymous Users Social Sign In
- 21. Target the first few days of usage, and in particular the first visit “ - Andrew Chen, - Supply Growth @ Uber
- 23. LEVERAGE WORD OF MOUTH
- 24. LEVERAGE WORD OF MOUTH
- 25. 88% Users prefer to invite friends via WhatsApp, Messenger and other chat applications over Facebook and Twitter. Source: GetSocial Internal Analytics
- 26. THE HOOK MODEL
- 28. THE HOOK Trigger Action Variable RewardInvestment External Internal 1
- 29. Trigger Action Variable RewardInvestment Emails Notifications Pin Re-pin Follow Comment What did fiends post? Interesting objects Log-in Fear of loosing content Boredom
- 30. Trigger Action Variable RewardInvestment Word of mouth Brand IP Collection Gym Strength Pokemon Progression Encounter Pokemon Catch Pokemon Explore Walk Device Vibrates (Pokemon Around)
- 31. Trigger Action Variable RewardInvestment Social Push Notification Invitation from a Friend In-Game Social Connections Fast Progression Access to Premium Content Refer-a-friend Social Competition Social Cooperation USER ACQUISITION
- 32. ?NOT CONVINCED?
- 33. +30% Users acquired via Smart Invites has 30% higher Day 1 retention
- 34. +60% Day 30 retention increase can be up to 60%
- 35. Users acquired via GetSocial bring 20% more revenue monthly +20%
- 36. USER ACQUISITION IS EXPENSIVE Most part of users leave
- 37. ASO User Activation Word of Mouth FOCUS ON
- 38. YOU CAN BE A BADASS IN UA Will you?