Appconomy: How to make
money with the Windows Store
Sascha Corti,
Christof Zogg,
Microsoft Schweiz
#shape13
Agenda
Appconomy 10’
Tips & Tricks 40’
Appconomy
Chapter 1/2
2011
2012
Challenges
Appconomy
0
50
100
150
200
1 2 3
US Consumption
Minutes per Day
Series1 Series2 Series3
Source: Flurry Analytics
6.1
7
8.5
11.5
15.5
0
2
4
6
8
10
12
14
16
18
1 2 3 4 5
Estimated iTunes Revenue Structure
Source: Silicon Alley Insider
48...
80% don’t generate enough
for standalone business
68% less than $5’000.- with
top app
59% apps don’t reach break
even
477
412
250
237
211
179
165 165 164 153 141 132 124 122 120 120
107 107 106 103
0
100
200
300
400
500
600
1 2 3 4 5 6 7 8 ...
Conclusion
Appconomy
Smartphone
App Store
Tablet/PC
App Store
Mac App Store
Tips & Tricks
Chapter 2/2
Publish
PromoteAnalyze
Develop
In-App
Purchase
Do’s &
Don’ts
App
Promotion
Windows
Store
Backend
Decide
App
Business
Models
1. Business Model
Tips & Tricks
Your App
Buy / Try
Up-front payment
Durables /
Consumables
In-app purchaseIn-App Advertising
paid = yes
Reach/
Fame
Free
p...
1
2
3
Source: Distimo
5%
24%
71%
70%
New app
80%
> $25,000 revenue
$1.49
From
$999.99
To
$1.49
From
$999.99
To
1. Use trial API 70x More Downloads, 7x More Revenue
2. Prefer IAP over paid Apps with in-app purchase make 2.2x more $
3....
2. Develop Your App
Tips & Tricks
1. Publish Globally Fastest growth occurring in new markets
2. Localize Smartly Language, currency, symbols
3. Right Size ...
In-App Purchase
Develop Your App
App Purchase
In-App Purchase
Durables: buy once & own forever
Timed Durables / Consumables:
buy, use, buy again
Save Docs ...
Developer
Application
Windows
Store
Get product list
Purchase Products
Get licences
Get receipt
Activate
purchased
Feature...
demo
In-App Purchase
In-App Advertising
Develop Your App
The Advertising SDK is distributed as part of the
Windows 8 SDK / Windows Phone 8 SDK
3. Publish Your App
Tips & Tricks
Internet Capability = Privacy Policy
Provide Account info for Apps that require Login
App needs to be able to run without
Network / GPS / etc.
App must handle ...
Don’t forget to add Imagery
Simulator Screenshots may be too big to Upload
Don’t Submit “Debug” Code for Certification.
Test your Code with Visual Studio’s WACK tool.
Make sure your App starts with...
Test using MockIAP, Deploy using Store APIs.
Windows.ApplicationModel.Store
CurrentApp CurrentAppSimulator
CurrentApp
4. Promote your App
Tips & Tricks
Download Numbers and
App Promotions
Store Promotion
Dec. 13-19 2012
5. Windows Store Analytics
Tips & Tricks
• WP8 Dev
Center in par
with Windows 8
• Integrated with
MSDN
• Quick access to
SDK, forums,
samples
• Point-in-time and low
latency reporting
• All reviews in a single
place
• Translated to your
language!
• Analyze Free, T...
W8
Form
filled
Poor,but happy… Rich,but sad…
http://www.windowsstore.com
Policies: aka.ms/StoreReq
Certification: aka.ms/StoreFix
Support: aka.ms/StoreSupport
Badges: ...
Sascha Corti
Developer Evangelist
sascha.corti@microsoft.com
Mobile: +41 (0)78 844 62 94
Fixnet: +41 (0)43 456 62 94
Twitt...
How to make money with the Windows Store
How to make money with the Windows Store
How to make money with the Windows Store
How to make money with the Windows Store
How to make money with the Windows Store
How to make money with the Windows Store
How to make money with the Windows Store
How to make money with the Windows Store
How to make money with the Windows Store
How to make money with the Windows Store
How to make money with the Windows Store
How to make money with the Windows Store
How to make money with the Windows Store
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How to make money with the Windows Store

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Sascha Corti und Christof Zogg, Microsoft Schweiz, sprechen über Appconomy und wie man mit dem Windows Store Geld verdienen kann. Über die Entscheidung zum Geschäftsmodell, der Entwicklung der App, der Veröffentlichung bis hin zur Promotion der App wird alles angesprochen.

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How to make money with the Windows Store

  1. 1. Appconomy: How to make money with the Windows Store Sascha Corti, Christof Zogg, Microsoft Schweiz #shape13
  2. 2. Agenda Appconomy 10’ Tips & Tricks 40’
  3. 3. Appconomy Chapter 1/2
  4. 4. 2011 2012
  5. 5. Challenges Appconomy
  6. 6. 0 50 100 150 200 1 2 3 US Consumption Minutes per Day Series1 Series2 Series3 Source: Flurry Analytics
  7. 7. 6.1 7 8.5 11.5 15.5 0 2 4 6 8 10 12 14 16 18 1 2 3 4 5 Estimated iTunes Revenue Structure Source: Silicon Alley Insider 48%Apps52%Media $1.2M App Publisher Fee
  8. 8. 80% don’t generate enough for standalone business 68% less than $5’000.- with top app 59% apps don’t reach break even
  9. 9. 477 412 250 237 211 179 165 165 164 153 141 132 124 122 120 120 107 107 106 103 0 100 200 300 400 500 600 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Source: Calculations based on Distimo/ App Annie
  10. 10. Conclusion Appconomy
  11. 11. Smartphone App Store Tablet/PC App Store Mac App Store
  12. 12. Tips & Tricks Chapter 2/2
  13. 13. Publish PromoteAnalyze Develop In-App Purchase Do’s & Don’ts App Promotion Windows Store Backend Decide App Business Models
  14. 14. 1. Business Model Tips & Tricks
  15. 15. Your App Buy / Try Up-front payment Durables / Consumables In-app purchaseIn-App Advertising paid = yes Reach/ Fame Free paid = no
  16. 16. 1 2 3 Source: Distimo 5% 24% 71%
  17. 17. 70% New app 80% > $25,000 revenue $1.49 From $999.99 To $1.49 From $999.99 To
  18. 18. 1. Use trial API 70x More Downloads, 7x More Revenue 2. Prefer IAP over paid Apps with in-app purchase make 2.2x more $ 3. Use Live Tiles Top 50 apps are 3.7x more likely to have 6. Publish for x86, x64 & ARM Larger Audience, some more Testing required 4. Use push notifications Top 50 apps are 3.2x more likely to have 5. Update frequently Top 50 apps are updated every 2-3 mo.
  19. 19. 2. Develop Your App Tips & Tricks
  20. 20. 1. Publish Globally Fastest growth occurring in new markets 2. Localize Smartly Language, currency, symbols 3. Right Size your App Apps <90 MB work well on all devices 6. Deliver Excellence No bugs, use FAS, engaging experience 4. Use Ad Control w/ Loc More local relevance drives higher eCPM* 5. Adopt new Design Style Conformant apps are featured more frequently * eCPM = "effective cost per thousand impressions." (total earnings / (total number of impressions / 1000))
  21. 21. In-App Purchase Develop Your App
  22. 22. App Purchase In-App Purchase Durables: buy once & own forever Timed Durables / Consumables: buy, use, buy again Save Docs to the Cloud
  23. 23. Developer Application Windows Store Get product list Purchase Products Get licences Get receipt Activate purchased Feature or load Purchased Content Digitally signed Receipt can be used to manage Access to External Resources provided to User via App App Start After Purchase Consumable: Confirm Fullfillment Submit app Submit products
  24. 24. demo In-App Purchase
  25. 25. In-App Advertising Develop Your App
  26. 26. The Advertising SDK is distributed as part of the Windows 8 SDK / Windows Phone 8 SDK
  27. 27. 3. Publish Your App Tips & Tricks
  28. 28. Internet Capability = Privacy Policy
  29. 29. Provide Account info for Apps that require Login App needs to be able to run without Network / GPS / etc. App must handle the Snap View
  30. 30. Don’t forget to add Imagery Simulator Screenshots may be too big to Upload
  31. 31. Don’t Submit “Debug” Code for Certification. Test your Code with Visual Studio’s WACK tool. Make sure your App starts within 5 seconds. Multilingual Apps: Resources need to be translated
  32. 32. Test using MockIAP, Deploy using Store APIs. Windows.ApplicationModel.Store CurrentApp CurrentAppSimulator CurrentApp
  33. 33. 4. Promote your App Tips & Tricks
  34. 34. Download Numbers and App Promotions Store Promotion Dec. 13-19 2012
  35. 35. 5. Windows Store Analytics Tips & Tricks
  36. 36. • WP8 Dev Center in par with Windows 8 • Integrated with MSDN • Quick access to SDK, forums, samples
  37. 37. • Point-in-time and low latency reporting • All reviews in a single place • Translated to your language! • Analyze Free, Trial, Beta and Paid downloads
  38. 38. W8 Form filled Poor,but happy… Rich,but sad…
  39. 39. http://www.windowsstore.com Policies: aka.ms/StoreReq Certification: aka.ms/StoreFix Support: aka.ms/StoreSupport Badges: aka.ms/StoreBadge
  40. 40. Sascha Corti Developer Evangelist sascha.corti@microsoft.com Mobile: +41 (0)78 844 62 94 Fixnet: +41 (0)43 456 62 94 Twitter: Techpreacher Microsoft Schweiz Richtistrasse 3 CH-8304 Wallisellen Christof Zogg Director Developer & Platform Group christof.zogg@microsoft.com Mobile: +41 (0)78 844 60 81 Fixnet: +41 (0)43 456 60 81 Twitter: Microstof Microsoft Schweiz Richtistrasse 3 CH-8304 Wallisellen

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