Game Interface Design

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This document contains two links. The first link is to a blog post about gaming interfaces on a site called vincevader.blogspot.sk. The second link goes to a WebGL game demo on a site called desenv.sioux.com.br that appears to be for a game called Rockflickz.

Education

Link: http://vincevader.blogspot.sk/2016/04/gaming-interface.html!
Link: http://desenv.sioux.com.br/sioux/RockﬂickzBuildWebGL/index.html!

Arising From Injustice is an educational alternate reality game about the history of Japanese Americans during World War II. The game delivers a fun and engaging way to not only learn about history but also develop language arts and 21st century learning skills, such as collaboration and creativity. In addition, the game is also a social learning experience in which players learn from and connect with their teammates and other players. This presentation was given at the Southern California Technology in Education Conference in April 2012.

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The contemporary multiplatform environment, connecting many different devices, became a privileged ambient for advertising and marketing campaigns. In this context, it is also possible to cast a message for a brand, product or service using a ludic language through a gaming format. Acknowledging the prominence of digital networks and entertainment in today’s mediapolis (Silverstone, 2007), games can be considered an ideal tool for branding and marketing campaigns. In this paper, we seek to analyze “advergames” – games developed specifically for communication and marketing purposes. Based on academic studies on communication and consumer culture, with special emphasis on digital marketing and games, our empirical research was done by the use of virtual ethnographic approach (Hine, 2000; Hine, 2005; Kozinets, 2009) and bibliographic approach. Our main objective in this paper is to discuss the essential features of this category of games and the most important points, to create an effective advergame. We have selected examples from different companies to illustrate our discussion. We also interviewed professionals from marketing and games area to understand and demonstrate how a game could be a marketing tool. It is important to highlight that, in this context, video games should be considered not only a product, but a media platform for advertising.

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