Gamification’s promise comes from using the many powerful tools that video games have developed to attract and entertain their audience. When you combine that with the power of instructional design, then you have an impressive solution.

1. GAME BASED LEARNING:
BEYOND POINTS, BADGES AND
LEADERBOARDS
Douglas Churchill
GAME AND TRAIN

2. 0 1
THE ADOPTION RATE
OF GAMIFICATION IN
THE LEARNING AND
DEVELOPMENT
WORLD IS
ACCELERATING,
WITH MANY
COMPANIES
INTENDING TO USE IT
IN THE NEAR TERM.

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AND WHY NOT TRY IT?
Adult education is difficult and
we are all looking for a better
approach to impact team
behaviour.
Though commonly accepted
that corporate training is
essential, retention of that
training remains a problem,
with as little as 10% of
traditional classroom training
retained.

4. 0 3
SADLY, THE MIND DOESN’T WORK
LIKE A FILING CABINET; WHEN
FACED WITH A CHALLENGE, PEOPLE
DON’T SEARCH THEIR MEMORY
AND PULL OUT THE FILE FROM THE 6
HOUR CBT THEY DID 3 YEARS AGO.

5. 0 4
GAMIFICATION AND GAME
BASED LEARNING HOLDS HUGE
PROMISE. IMAGINE WHAT
COULD BE ACCOMPLISHED IF
YOUR TEAM RETAINED 70% OF
WHAT THEY LEARNED? THAT IS
THE KIND OF STAT THAT GETS
COMPANIES TO FUND TRAINING.
NO WONDER THE GAMIFICATION
MARKET IS EXPECTED TO GROW
AT A 43% CAGR TO $11B BY
2020. GIVEN THIS, IT IS A LITTLE
ODD THAT WE ARE NOT PLAYING
LEARNING GAMES AT WORK ALL
THE TIME.
IF ONLY IT WAS THAT EASY.

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THE PROBLEM IS THAT MANY GAMIFICATION
EFFORTS FAIL. WE BELIEVE THAT THIS IS BECAUSE
PEOPLE MISS THE DEPTH OF GAMIFICATION. IF
YOU LOOK AT THE RESEARCH, YOU FIND OUT
THAT THERE ARE AS MANY AS 15 KEY ELEMENTS
OF GAME DESIGN.

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Most people know the basics: Points, Badges and Leaderboards
or PBL’s for short. PBL’s are the most basic elements when it
comes to gaming.
If this is the extent of your gamification efforts, I have bad news
for you.
DO YOU REALLY THINK THAT
GAMERS ARE SPENDING $99B
ON VIDEO GAMES BECAUSE
THEY HAVE A LEADERBOARD?

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GAMIFICATION’S PROMISE
COMES FROM USING THE
MANY POWERFUL TOOLS
THAT VIDEO GAMES HAVE
DEVELOPED TO ATTRACT AND
ENTERTAIN THEIR AUDIENCE.
WHEN YOU COMBINE THAT
WITH THE POWER OF
INSTRUCTIONAL DESIGN,
THEN YOU HAVE AN
IMPRESSIVE SOLUTION.

9. 0 8CONTACT US
IF YOU AND YOUR BUSINESS ARE SEEKING THAT
INNOVATIVE BURST THAT ENGAGES TEAMS AND
DRIVES POSITIVE BEHAVIOURAL CHANGE, YOU HAVE
TO CONSIDER GAME BASED LEARNING.
JUST REMEMBER, THAT TO ACHIEVE A SUCCESSFUL
GAME BASED LEARNING PROGRAM YOU HAVE TO
THINK BEYOND POINTS, BADGES AND
LEADERBOARDS.
GOOD LUCK!
Doug Churchill
Executive Director, Game and Train
www.gameandtrain.com
d c h u r c h i l l @ a r c b u s . c o m
@ D o u g P C h u r c h i l l