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Gallery One Seminar@MIT
Gallery One is a 13,000 square foot gallery space at the Cleveland Museum of Art that uses digital interactives like a 40-foot multi-touch display wall and iPad tours to enhance the visitor experience. The goals of Gallery One are to create a more engaging space that encourages exploration, learning, and sharing experiences. Digital media like interactive kiosks and touchscreens allow visitors to learn about artworks through inquiry-based techniques. The technology was integrated into the design process through collaboration between museum staff and an interactive design firm.
Gallery One Seminar@MIT
- 1. Gallery One at theCleveland Museum of Art
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- 10. Audience Research Formative EvaluationStudy http://www.audiencefocus.com/us/clients.html
- 11. Goals of GalleryOne ■ Create a nexus of interpretation, learning, and audience development ■ Propel visitors into the primary galleries with greater enthusiasm, understanding, and excitement about the collection ■ Build audiences—including families, youth, school groups, and occasional visitors—by providing a fun and engaging environment for visitors with all levels of knowledge about art ■ Enjoy an organic, visitor-centered, visitor-driven experience
- 12. Goals of GalleryOne ■ Employing engaging interactives for critical observation to develop an engagement with the (entire) collection ■ Feel empowered to browse, explore, and create personal meanings about the museum’s collection ■ Create a personalized profile driven by their interests ■ designing through a collaborative approach * source: http://mw2013.museumsandtheweb.com/paper/transforming-the-art-museum-experience-gallery-one-2/
- 13. The Conception Behind Askingvisitors a question to engage them in their experience: (1) What is it, and what do you see? (2) How is it made? (3) Why was it made? This approach privileges inquiry-based techniques for exploring the collections
- 14. The Conception Behind Informationis delivered in ways that feel like experiences rather than didactic lessons
- 15. The Conception Behind encouragingpeople to use the entire museum as a place to spend time learning, exploring, and having fun with each other
- 16. The Conception Behind sharetheir experiences with each other
- 17. The Conception Behind sharetheir experiences with each other
- 18. The Conception Behind creatingaudio and video interpretation with multiple voices and perspectives and experts and community members in conversation
- 19. Digital Media inthe G-One Interactives (Lens). Six interactive kiosks
- 20. Digital Media inthe G-One The Wall. 40-foot multitouch display
- 21. Digital Media inthe G-One ArtLens. iPad guide tour
- 22. Digital Media inthe G-One Studio Play
- 23. Digital Media inthe G-One The Beacon.
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- 31. The Wall &the CMS
- 32. The Wall +ArtLens (iPad)
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- 37. Designing Through Innovative Collaboration Technologyintegral to design process “Our guiding philosophy for Gallery One was based on collaboration, teamwork, and an immersion in content to foster the best process of realizing an ambitious project in record time. Our interactive design firm, Local Projects, worked in deep collaboration with museum staff in multiple, extended group brainstorms to translate creative content into innovative visitor experiences. Many digital experiences were created and workshopped, and then the best were chosen for final execution. This helped offer flexibility to align the project budget and scope and timeline into a final approach that was optimized for each part of the team.” (Alexander, Burotn, Goeser 2013)
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