This document discusses a study conducted at the Fitzwilliam Museum to embed design thinking practices among museum staff. Researchers worked with a team at the museum to design a new family guide. The team was introduced to design thinking tools and took part in workshops and meetings applying these tools. This included creating visitor journey maps, prototyping ideas, and testing solutions. The study found that design thinking was gradually becoming more accepted and practiced among staff through championing by researchers, scaffolding of skills, and its cumulative and evolving use over time.