SlideShare a Scribd company logo
Exercise 01
Insider - Outsider Approach
Cross-Cultural Comparisons
  To reveal differences in behaviors and artifacts
       between Guangzhou and Singapore
Cross-Cultural Comparisons
Cross-Cultural Comparisons
Cross-Cultural Comparisons
Cross-Cultural Comparisons
Cross-Cultural Comparisons
This helps teams to understand various cultural factors
and the implications for their projects when designing
                  for different culture
What do you have to do?
Objective: Cultural Probes
  To collect and evaluate perceptions and behaviors
within or across cultures. This help identify unrecognized
 needs and motivation to invent new inspiring design
             identifiable across both culture.
Shadowing
  Tag along with your teammates to observe and
 understand their day-to-day routines, interactions
and contexts. Look out for patterns in their behavior,
                   lifestyle,etc...
How to find out what
          people do?
1. Follow them around, and become one of them
2. Get them to tell you what they do
  - Directly (conversations)
  - Through their “stuff” (artifacts)
3. Used various techniques
   - Silent observations
   - self-reporting with still cameras, audiocassette
      recorders, diaries
   - Collect “rich descriptions” of your observations
Things to take note
Sometimes its difficult to follow people around
             - Intrusion changes their behaviors
          - Self-awareness when being watched
 - Its often difficult for people to articulate what they
                        do in their daily life
Example
Thoughtless acts



Bag as rain cover       ash-tray   driver hanger




         Local Train, Mumbai
Improvise advertising

                                      Thoughtless acts




                                      Bike locked to parking sign
          Pleas to the delivery man
Thoughtless acts
           Instinctive
           newspaper
           arm tool




                         Classic pen ear tool




                                                3rd hand tool
Presentation
         1. Your findings and observation
2. Elaborate one findings that strikes you the most.

                9   14

More Related Content

Similar to GAFA Week 01 Exercise

Being John Malkovich - Future of research with wearable tech - Sydney Design ...
Being John Malkovich - Future of research with wearable tech - Sydney Design ...Being John Malkovich - Future of research with wearable tech - Sydney Design ...
Being John Malkovich - Future of research with wearable tech - Sydney Design ...
Ripple Effect Group Asia Pacific
 
IDp Lab 2010 2 Assignment
IDp Lab 2010 2 AssignmentIDp Lab 2010 2 Assignment
IDp Lab 2010 2 Assignment
priek825
 
IDp Lab/Co-operative 2010 Assignment 2
IDp Lab/Co-operative 2010 Assignment 2IDp Lab/Co-operative 2010 Assignment 2
IDp Lab/Co-operative 2010 Assignment 2
priek825
 
Quantified Self: The what, the why and the brave new future
Quantified Self: The what, the why and the brave new futureQuantified Self: The what, the why and the brave new future
Quantified Self: The what, the why and the brave new future
Alja Isakovic
 
5 digital qualitative techniques that get you the ground truth of consumer be...
5 digital qualitative techniques that get you the ground truth of consumer be...5 digital qualitative techniques that get you the ground truth of consumer be...
5 digital qualitative techniques that get you the ground truth of consumer be...
Revelation Next
 
Meemo
MeemoMeemo
Meemo cueco report for email
Meemo cueco report for emailMeemo cueco report for email
Meemo cueco report for email
Devyani Jain
 
02/01 Observe. Question. Design.
02/01 Observe. Question. Design.02/01 Observe. Question. Design.
02/01 Observe. Question. Design.
napangsiri
 
CJS
CJS CJS
CJS
trudypac
 
Contextual Inquiry or: How I Learned to Stop Talking and Love Observation
Contextual Inquiry or: How I Learned to Stop Talking and Love ObservationContextual Inquiry or: How I Learned to Stop Talking and Love Observation
Contextual Inquiry or: How I Learned to Stop Talking and Love Observation
Kevin Vigneault
 
Sketching In Hardware 2007
Sketching In Hardware 2007Sketching In Hardware 2007
Sketching In Hardware 2007
Julian Bleecker
 
Sensing devices by Masha Ioveva
Sensing devices by Masha IovevaSensing devices by Masha Ioveva
Sensing devices by Masha Ioveva
JooYoun Paek
 
The Subtle Art of Persuasion
The Subtle Art of PersuasionThe Subtle Art of Persuasion
The Subtle Art of Persuasion
James Box
 
Video Seminar
Video SeminarVideo Seminar
Video Seminar
University of Dundee
 
"-ing": new practice development
"-ing": new practice development"-ing": new practice development
"-ing": new practice development
ideasbazaar
 
Synergy at BMS
Synergy at BMSSynergy at BMS
Synergy at BMS
Syed Imran
 
Design Process & Deliverables from User Research to Prototyping
Design Process & Deliverables from User Research to Prototyping Design Process & Deliverables from User Research to Prototyping
Design Process & Deliverables from User Research to Prototyping
Patricia De Llano Colado
 
Chapter3thornock2015
Chapter3thornock2015Chapter3thornock2015
Chapter3thornock2015
RThornock
 
Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...
Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...
Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...
Future Processing
 
Nurturing nature sensors
Nurturing nature sensorsNurturing nature sensors
Nurturing nature sensors
Bianbian0
 

Similar to GAFA Week 01 Exercise (20)

Being John Malkovich - Future of research with wearable tech - Sydney Design ...
Being John Malkovich - Future of research with wearable tech - Sydney Design ...Being John Malkovich - Future of research with wearable tech - Sydney Design ...
Being John Malkovich - Future of research with wearable tech - Sydney Design ...
 
IDp Lab 2010 2 Assignment
IDp Lab 2010 2 AssignmentIDp Lab 2010 2 Assignment
IDp Lab 2010 2 Assignment
 
IDp Lab/Co-operative 2010 Assignment 2
IDp Lab/Co-operative 2010 Assignment 2IDp Lab/Co-operative 2010 Assignment 2
IDp Lab/Co-operative 2010 Assignment 2
 
Quantified Self: The what, the why and the brave new future
Quantified Self: The what, the why and the brave new futureQuantified Self: The what, the why and the brave new future
Quantified Self: The what, the why and the brave new future
 
5 digital qualitative techniques that get you the ground truth of consumer be...
5 digital qualitative techniques that get you the ground truth of consumer be...5 digital qualitative techniques that get you the ground truth of consumer be...
5 digital qualitative techniques that get you the ground truth of consumer be...
 
Meemo
MeemoMeemo
Meemo
 
Meemo cueco report for email
Meemo cueco report for emailMeemo cueco report for email
Meemo cueco report for email
 
02/01 Observe. Question. Design.
02/01 Observe. Question. Design.02/01 Observe. Question. Design.
02/01 Observe. Question. Design.
 
CJS
CJS CJS
CJS
 
Contextual Inquiry or: How I Learned to Stop Talking and Love Observation
Contextual Inquiry or: How I Learned to Stop Talking and Love ObservationContextual Inquiry or: How I Learned to Stop Talking and Love Observation
Contextual Inquiry or: How I Learned to Stop Talking and Love Observation
 
Sketching In Hardware 2007
Sketching In Hardware 2007Sketching In Hardware 2007
Sketching In Hardware 2007
 
Sensing devices by Masha Ioveva
Sensing devices by Masha IovevaSensing devices by Masha Ioveva
Sensing devices by Masha Ioveva
 
The Subtle Art of Persuasion
The Subtle Art of PersuasionThe Subtle Art of Persuasion
The Subtle Art of Persuasion
 
Video Seminar
Video SeminarVideo Seminar
Video Seminar
 
"-ing": new practice development
"-ing": new practice development"-ing": new practice development
"-ing": new practice development
 
Synergy at BMS
Synergy at BMSSynergy at BMS
Synergy at BMS
 
Design Process & Deliverables from User Research to Prototyping
Design Process & Deliverables from User Research to Prototyping Design Process & Deliverables from User Research to Prototyping
Design Process & Deliverables from User Research to Prototyping
 
Chapter3thornock2015
Chapter3thornock2015Chapter3thornock2015
Chapter3thornock2015
 
Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...
Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...
Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...
 
Nurturing nature sensors
Nurturing nature sensorsNurturing nature sensors
Nurturing nature sensors
 

Recently uploaded

C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 InventoryHow to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Celine George
 
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
Wahiba Chair Training & Consulting
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Nguyen Thanh Tu Collection
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
Priyankaranawat4
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
Dr. Mulla Adam Ali
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
Krassimira Luka
 
Constructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective CommunicationConstructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective Communication
Chevonnese Chevers Whyte, MBA, B.Sc.
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
Jyoti Chand
 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
MJDuyan
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
EduSkills OECD
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
adhitya5119
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
HajraNaeem15
 
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Leena Ghag-Sakpal
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
RAHUL
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
Himanshu Rai
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
Colégio Santa Teresinha
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 

Recently uploaded (20)

C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 InventoryHow to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
 
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
 
Constructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective CommunicationConstructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective Communication
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
 
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumPhilippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
 
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
 
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem studentsRHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 

GAFA Week 01 Exercise

  • 1. Exercise 01 Insider - Outsider Approach
  • 2. Cross-Cultural Comparisons To reveal differences in behaviors and artifacts between Guangzhou and Singapore
  • 7. Cross-Cultural Comparisons This helps teams to understand various cultural factors and the implications for their projects when designing for different culture
  • 8. What do you have to do?
  • 9. Objective: Cultural Probes To collect and evaluate perceptions and behaviors within or across cultures. This help identify unrecognized needs and motivation to invent new inspiring design identifiable across both culture.
  • 10. Shadowing Tag along with your teammates to observe and understand their day-to-day routines, interactions and contexts. Look out for patterns in their behavior, lifestyle,etc...
  • 11. How to find out what people do? 1. Follow them around, and become one of them 2. Get them to tell you what they do - Directly (conversations) - Through their “stuff” (artifacts) 3. Used various techniques - Silent observations - self-reporting with still cameras, audiocassette recorders, diaries - Collect “rich descriptions” of your observations
  • 12. Things to take note Sometimes its difficult to follow people around - Intrusion changes their behaviors - Self-awareness when being watched - Its often difficult for people to articulate what they do in their daily life
  • 14. Thoughtless acts Bag as rain cover ash-tray driver hanger Local Train, Mumbai
  • 15. Improvise advertising Thoughtless acts Bike locked to parking sign Pleas to the delivery man
  • 16. Thoughtless acts Instinctive newspaper arm tool Classic pen ear tool 3rd hand tool
  • 17. Presentation 1. Your findings and observation 2. Elaborate one findings that strikes you the most. 9 14