1. People have long been fascinated with understanding themselves through objective analysis of their surroundings and tracking tools help provide insights into activities, behaviors, and improvements. 2. Tracking technologies have evolved from simple devices like pedometers to more advanced sensors in devices that can track a variety of daily activities both active and inactive. 3. Emerging areas of focus include location-based tracking and combining multiple sensory data streams to gain a more holistic view of behaviors.

1. Sensing Devices
March 28, 2011

2. 1.Why the fascination with sensing devices?
2.How do we track activity?
3.Where does my project fit?

3. 1.Why the fascination with sensing devices?
2.How do we track activity?
3.Where does my project fit?

4. Sensing.
Presence.
Understanding.
Improving.

5. Our need to understand ourselves is not new.

6. “But if life itself is good and pleasant (...) and if one who sees is conscious that he sees, one who
hears that he hears, one who walks that he walks, (...) whenever we perceive, we are conscious
Aristotle. that we perceive, and whenever we think, we are conscious that we think, and to be conscious that
we are perceiving or thinking is to be conscious that we exist...

7. Rene Descartes. Cogito Ergo Sum.

8. We strive toward an objective analysis of our surroundings in
order to understand our shortcomings and get better.

9. In 1883, Nietzsche described the idea of the Übermensch/
Superman as a goal for humanity.

10. Nietzsche's Overman or Superman is a human being who
generates values in accordance with data that he collects from
his environment. He employs his intuition (regarding good and
evil) to form values and then tests them empirically and without
prejudice. That which works, promotes his welfare and
happiness and helps him realize his full range of potentials - is
good. And everything - including values and the Superman
himself - everything - is transitory, contingent, replaceable,
changeable and subject to the continuous scrutiny of Darwinian
natural selection. His values are: self-realization, survival in
strength, and continual re-invention. Overcoming is not only a
process or a mechanism - it constitutes the reason to live.

11. A 100 years later, Marshall McLuhan analyzes the relationship
between us and our surroundings and proclaims that “the
medium is the message”.

12. We become what we behold. We shape our tools and then our
tools shape us. - Marshall McLuhan

13. We’ve always used tools to capture data about our selves.

14. We innovate and improvise for accuracy.

15. Our needs for tracking evolve to keep pace with our smart tools.

16. We follow a path that starts with curiosity...

17. Then focuses on practical needs...

18. And ends with the discovery of new information that not only helps us
perform tasks faster and better. but anticipates our future needs.

19. We’ve started whole trends in product design around the tools that can
track us, and we even came up with a word to describe the drive towards
an objective learning of oneself - the Quantified Self.

20. The Quantified Self as a term and as a group was formed in 2007 when
Kevin Kelly and Gary Wolf, former Wired contributors, began looking at
some new practices that seemed, loosely, to belong together: life logging,
personal genomics, location tracking, biometrics. These new tools were
being developed for many different reasons, but all of them had
something in common: they added a computational dimension to ordinary
existence.

21. 1.Why the fascination with sensing devices?
2.How do we track activity?
3.Where does my project fit?

22. An odometer for measuring distance was first described by Vitruvius
around 27 and 23 BC. The Roman empire needed to measure the
empire’s roads and thus understand the size of the provinces.

23. We also have evidence of a Chinese odometer in the form of a mechanical carriage.
At one li, a mechanical-driven wooden figure strikes a drum. When ten li is traversed,
another wooden figure would strike a bell with its mechanical-operated arm.

24. Pedometers were popular in the 18th and 19th centuries.
The modern-day pedometer is commonly attributed to Thomas Jefferson.

25. Today pedometers come in thousands of packages and within
products, helping us measure our all-day activity.

26. Tracking is a powerful tool.
Measuring accomplishments makes heroes out of all of us.

27. What we track
Type of activity
Level/Frequency
Time/Duration
Location

28. Many ways to
measure activity.

29. Timer. Hundred pushups app.

30. Accelerometer. Philips DirectLife activity tracker.

31. GPS. Ski Tracks.

32. Skin temperature sensor. Bodybugg armband.

33. Pressure sensor. Wii Balance Board.

34. Camera, depth sensor and mic. MS Kinect.

35. Radio Frequency. EpicMix.

36. What sets
products apart?

37. The best products tap into existing human behaviors around
motivation.

38. Let’s take a look at Nike+.

39. When it first came out in 2006, Nike+iPod paired a pedometer
with music to create a platform for running motivation.

40. As the platform expanded, it introduced new motivational
elements, such as goals,...

41. ...challenges,...

42. ..and a personal training program aka Nike+ Coach.

43. There are many competitors in this space, each with their own
take on motivation.

44. Adidas focuses on personalized coaching to help users get
better and faster for specific race events.

45. Polar invests in a series of heart rate watches and emphasizes
staying in your preferred cardio zone.

46. Garmin combines tracking with GPS, encouraging detailed
analysis of each completed run.

47. RunKeeper creates a single home for runners, hikers, cyclists
and any other outdoor activity.

48. Nokia, which launched a similar tool, Sports Tracker, has a
harder time distinguishing their product.

49. Beyond running, every part of our life, active and inactive, has
been at the center of an explosion of interest in tracking.

50. Fitbit pairs walking with sleep tracking for a 24-hr picture of your
day.

51. Zeo focuses on analyzing and improving your sleep cycle, by
displaying the amount of time in a deep, restful sleep.

52. The Withings scale records your daily weight and even tweets it
to engage the principles of peer pressure.

53. Mint’s Goal feature lets users track their progress against a longer term
goal and provides reminder emails to help users stay on track.

54. TripIt recognizes itineraries in a user’s email address and automatically
imports the trip information, making it the one-stop travel destination.

55. CurrentCost analyzes electricity use and displays a bar graph of relative
use over the course of 24 hours, motivating users with a cost estimate.

56. The Wattson clock/electrical tracking device serves as a beautifully
designed clock, which also displays watts usage and cost.

57. As more and more sensors are embedded in the devices we already own
- smartphones, tablets, we become sources of constant activity streams.

58. In the last few years, location has moved to the forefront of
experimentation for tracking user behavior.

59. Like activity tracking, location-based products followed the same
trajectory. From the magic of awareness...

60. ..through the manual process for humanizing geo-data...

61. ..the delight of identifying and matching your location, along with that of
your friends...

62. Yelp Fandango
..nearby recommendations...

63. ..and Foursquare’s latest smart invitations based on friends and local
specials...

64. ..to immediate friend groupings based on pairing location with other
sensory data.

65. As our sensors get smarter,
they also become:
Invisible
Immediate
Insightful

66. 1.Why the fascination with sensing devices?
2.How do we track activity?
3.Where does my project fit?

69. Personal Shared
Game Tool/Service
Functional Fun
Analysis Projection
Individual Social
Insight Recommendation
Simple Complex
Text-based Visual
Activity Location
Consistency Improvement
Routine Surprise

71. Appendix

72. For iOS, there are hundreds of fitness tracking devices, which
use GPS and/or the accelerometer to capture data.

73. Android is close behind.

74. We strive toward an objective analysis of our surroundings in
order to understand our shortcomings and get better.