G Whitfield - IP/Patent Event
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Patents provide the right to stop others from copying, manufacturing, selling, or importing an invention without permission. Filing a patent early establishes a date, facilitates discussion without risk, deters competitors, and helps with funding and adding value to a company. However, patents are not always necessary - some successful companies like Dyson, aircraft seating designers, cosmetic companies, and drink makers did well without patents. Developing a flexible strategy with a patent attorney from the beginning can help determine the best intellectual property approach for a given situation and lead to success.
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- Clear communication and buy-in from one's team is important for effective implementation.
- Relentless execution through prioritizing and completing tasks is essential.
- People and external factors will inevitably affect plans, so monitoring progress and being prepared to adapt is
Robert Fraquelli
User-centered design is an approach that grounds the design process in information about how users will actually use a product. It is a multi-stage problem-solving process that involves learning about users through observation and participation to better empathize with them. User insights are then used to identify patterns and evaluate potential design solutions before selecting ideas to develop further through creative expression like scenario development and behavioral prototypes.
Martin coulthard intro - sales chasm
The document discusses crossing the "sales chasm" that technology products often face when transitioning from early adopters to the mainstream market. It references the book "Crossing the Chasm" which analyzed why some tech businesses succeed while others fail when reaching a broader customer base. The author then shares their experience with two companies, one which successfully crossed the chasm through redesigning its product and building organizational support, while another exited ownership without crossing due to lack of a global sales network. Upcoming entrepreneurship events are also listed.
Presentation n hopkins
Nigel Hopkins, director of WinZone Consulting, will present on increasing sales. He has over 17 years of sales experience, including roles at IBM where he helped a product grow from fourth to first in market share in 18 months. His presentation will address the challenges of crossing the technology adoption chasm, developing compelling value propositions to increase sales, and saving clients money. He will discuss developing value propositions that articulate clear customer benefits, and testing them to ensure they are compelling.
Presentation d sykes
The document discusses marketing strategies for new technology products, focusing on tablets and touchscreen computers that were anticipated to emerge around 2010. It notes the importance of achieving market leadership, developing the whole product, making it easy for customers to purchase, effective positioning, and choosing the right distribution channels and partners. While the examples are outdated, the core principles around these strategies remain valid for marketing new technologies according to the author.
Presentation d gilroy
This document discusses how technology is adopted at different rates by different groups. It notes that early adopters will pay full price for new technologies, while later groups like the late majority and laggards will pay less. The document also discusses how to successfully market to different groups to cross the chasm from early adopters to the early majority. Finally, it notes that the company Conscious was able to sell their website and digital marketing services to 10% of UK law firms, representing a success in reaching early adopters in that industry.
Presentation notes t forster
The speaker discusses starting their company Titan Enterprises 28 years ago out of necessity after being laid off. They started with simple mechanical flow meters but recognized the future was in non-invasive technologies. They partnered with Cranfield University to develop an ultrasonic flow meter. Working with design consultancy Kinnear Duffort, they redesigned their brand identity, developed a new product called the Atrato flow meter, and launched it to existing and new markets. The speaker notes the importance of design and branding in taking their product to the next level.
Trevor Forster Presentation - Profit from Design
Titan Enterprises Ltd. developed an ultrasonic flow meter that measures fluid flow using ultrasound. This breakthrough design allows Titan to profit from the new technology. The pre-production model was successful, indicating the design has potential.
Mat Hunter Presentation - Profit from Design
This document discusses design driven innovation and provides examples of companies that utilized design to drive innovation: Kodak with digital photography, TiVo with personal video recorders (PVRs), and Navman with consumer GPS devices. It also summarizes the work of the Design Council in the UK, which aims to inspire and enable best use of design. The document explains that design driven innovation involves using design to understand people's needs and motivations and make things tangible to encourage learning through trial and error. It provides examples of how design can identify new opportunities for businesses.
Jim Orkney Presenation - Profit from Design
The document describes two case studies of design innovation projects completed by KD, a design consultancy firm. The first case involved developing an improved ultrasonic flow meter for Titan Enterprises, resulting in a new product design, branding, and increased early sales. The second case was designing an easy-to-clean hospital bedside cabinet called the Bristol Maid to reduce infections, featuring a rotational molded design, electronic locking drawer, and positive user feedback in trials. Both projects aimed to revolutionize their markets through innovative design developed in collaboration with KD.
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Matthew howell the role of ip in competitive strategy
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It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
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