The document is a resume for Paul A McKay, summarizing his career experience. It outlines over 20 years of experience in senior management roles in the Middle East, including as a Business Development Director, Director, Senior Commercial Adviser, Department Manager, and Project Manager. It also summarizes his earlier 22-year career in the British military, including as a Commanding Officer of a Naval Air Squadron and commissioned naval officer. The resume demonstrates extensive experience in strategic business management, international trade, defense and aerospace, and military operations.
The Global Management Challenge (GMC) is the world's number one strategic management & business competition based on simulation. Global enterprises are using GMC as a core tool to apply their training and talent development strategies.
where teams of 3-5 members each, assuming the role of the board of directors, compete against each other by managing virtual companies listed on a simulated Stock Exchange.
The company with the highest investment performance wins.
This document discusses apprenticeships in the UK, including what they are, who is eligible, how they are delivered, benefits to employers, and myths. Apprenticeships combine on-the-job training with studying for a vocational qualification, and involve learning transferable skills. They are open to a range of age groups if eligibility criteria are met. Employers see benefits like increased competitiveness and productivity. Training providers can help employers with all aspects of developing and delivering apprenticeship programs.
GCT is a consulting and training company founded in 1999 in Ramallah, Palestine that provides services to private and government clients. It aims to provide high quality services at reasonable prices. The company consists of two centers - a consulting center that offers services like studies, systems/procedures development, and a training center that provides programs in areas like administration, marketing, accounting, and local government. GCT strives to tailor its training courses to client needs and offer both open enrollment and customized contractual training programs.
The document provides an overview of managerial accounting. It discusses the key differences between financial and managerial accounting and explains the three primary functions of management: planning, controlling, and decision making. It provides examples of how these concepts apply to areas like marketing, supply chain management, and human resources. The document also summarizes certifications like the CMA and pathways to careers in managerial accounting.
The document is a training catalog from The TBM Institute for Operational Excellence that provides lean and Six Sigma training solutions. It offers public workshops, on-site certification programs, on-site workshops, and tailored training to help organizations achieve operational excellence. The training is designed to build awareness, commitment, and skills for business transformation using their LeanSigma approach.
We’re looking for businesses to join the Growth Impact Pilot. The Growth Impact Pilot gives your business the opportunity to gain access to match funding of up to £2,000 for every senior manager involved in the strategic direction of your business, to undertake leadership and management training. In addition, you could be
selected to receive bespoke coaching, tailored to the needs and barriers that exist within
your business, at no extra charge.
The document is a resume for Paul A McKay, summarizing his career experience. It outlines over 20 years of experience in senior management roles in the Middle East, including as a Business Development Director, Director, Senior Commercial Adviser, Department Manager, and Project Manager. It also summarizes his earlier 22-year career in the British military, including as a Commanding Officer of a Naval Air Squadron and commissioned naval officer. The resume demonstrates extensive experience in strategic business management, international trade, defense and aerospace, and military operations.
The Global Management Challenge (GMC) is the world's number one strategic management & business competition based on simulation. Global enterprises are using GMC as a core tool to apply their training and talent development strategies.
where teams of 3-5 members each, assuming the role of the board of directors, compete against each other by managing virtual companies listed on a simulated Stock Exchange.
The company with the highest investment performance wins.
This document discusses apprenticeships in the UK, including what they are, who is eligible, how they are delivered, benefits to employers, and myths. Apprenticeships combine on-the-job training with studying for a vocational qualification, and involve learning transferable skills. They are open to a range of age groups if eligibility criteria are met. Employers see benefits like increased competitiveness and productivity. Training providers can help employers with all aspects of developing and delivering apprenticeship programs.
GCT is a consulting and training company founded in 1999 in Ramallah, Palestine that provides services to private and government clients. It aims to provide high quality services at reasonable prices. The company consists of two centers - a consulting center that offers services like studies, systems/procedures development, and a training center that provides programs in areas like administration, marketing, accounting, and local government. GCT strives to tailor its training courses to client needs and offer both open enrollment and customized contractual training programs.
The document provides an overview of managerial accounting. It discusses the key differences between financial and managerial accounting and explains the three primary functions of management: planning, controlling, and decision making. It provides examples of how these concepts apply to areas like marketing, supply chain management, and human resources. The document also summarizes certifications like the CMA and pathways to careers in managerial accounting.
The document is a training catalog from The TBM Institute for Operational Excellence that provides lean and Six Sigma training solutions. It offers public workshops, on-site certification programs, on-site workshops, and tailored training to help organizations achieve operational excellence. The training is designed to build awareness, commitment, and skills for business transformation using their LeanSigma approach.
We’re looking for businesses to join the Growth Impact Pilot. The Growth Impact Pilot gives your business the opportunity to gain access to match funding of up to £2,000 for every senior manager involved in the strategic direction of your business, to undertake leadership and management training. In addition, you could be
selected to receive bespoke coaching, tailored to the needs and barriers that exist within
your business, at no extra charge.
Supplemental project status v1b cmmaao pmi pmppmicmmaao
The document provides a project status report for a project management certification program. It includes sections on project metrics, key questions, milestones, budget comparisons, and risks. The project is 24% complete with tasks, 48% of tasks are in progress, and 52% are not yet started. The budget comparison shows actual costs to date and estimates to complete. Major risks identified include potential delays and cost overruns.
The document appears to be a project status report template that provides sections for reporting on key project details such as project metrics, milestones, budget, risks, and additional comments. It includes promotional information about a Project Management certification offered by C.M.M.A.A.O.Pvt.Ltd. Project Management Institute.
Smollan is an international retail solutions company seeking an independent contractor learning and development facilitator. The facilitator will be responsible for facilitating in-house training programs for all operational employees in one of Smollan's geographical regions, which include Cape Town, Durban, and Bloemfontein. Candidates must have a relevant degree/diploma, 4-5 years of training or facilitation experience, and FMCG experience is advantageous. Key responsibilities will include preparing and facilitating formal learning courses, conducting assessments, and continuously evaluating training programs to ensure improvement.
EIAN Management Consulting is a professional consulting, audit and training firm that helps organizations develop systems and processes to increase efficiency, effectiveness, decision-making, compliance, and certification. They assign consultants with industry experience to ensure project success. Their services include full consulting, training, and quick consulting modules for quality management, information security, business continuity, health and safety, food safety, and other standards. Their goal is an effective and efficient solution at reasonable cost through extensive client interaction.
This document provides a summary of Ranjit R. Purkayastha's professional experience and qualifications. It includes:
1) Over 28 years of experience in automotive business development, sales, marketing and after-sales service management across several roles with leading automotive companies in India.
2) Currently the Chief Operating Officer of the Assam branches of French Motor Car Co Ltd, leading a team as the number one dealer in the region.
3) Extensive experience launching new products, expanding networks, improving customer satisfaction, and achieving business targets through strategic planning and team leadership.
The Global Management Challenge (GMC) is the world's number one strategic management & business competition based on simulation. Global enterprises are using GMC as a core tool to apply their training and talent development strategies.
where teams of 3-5 members each, assuming the role of the board of directors, compete against each other by managing virtual companies listed on a simulated Stock Exchange.
The company with the highest investment performance wins.
Craig Atfield has over 20 years of experience in learning and development, primarily in high-risk project environments. He has held several senior roles developing and managing training programs for large resource companies. Most recently, he was a senior training advisor for Santos GLNG where he led implementation of an LMS and improved training processes. He also owns and operates a successful driving instruction school.
Aamir Aka is the Chief Executive Officer of Adivo Consulting. He has nearly 20 years of experience in management consulting. He founded Adivo Consulting in the UK and expanded it to continental Europe and the Middle East. Under his leadership, Adivo Consulting has completed various projects in industries such as oil and gas, mining, defense, utilities, and petrochemicals.
Hussam Eddin Rihavi has over 24 years of experience in electromechanical construction and low current systems in Saudi Arabia. He currently serves as the Executive Manager of a high-tech contracting company, where he is responsible for business development, sales and marketing, operations, and driving revenue growth. Previously, he held roles like Area Sales Manager and Head of Department, managing projects in lighting, audio/visual systems, security, and more. He has a bachelor's degree in electronic engineering and seeks to utilize his leadership skills and industry expertise to contribute to an organization's success.
Jamal Abu Ajinah has over 30 years of experience in engineering and business management. He holds a Bachelor's Degree in Electrical Engineering from Baghdad University. His experience includes roles as a Project Engineer, Projects Manager, Quality Assurance Engineer, Production Manager, and General Manager. Most recently, he served as General Manager of CTSA, where he increased revenue by 15% and diversified their business. He has a proven track record of developing businesses and joint ventures, improving quality systems, and increasing profits across various industries.
Steve Ghost has over 20 years of experience in strategic planning, policy development, stakeholder engagement, and revenue generation. He has a strong background in the vocational training sector, including expertise in automotive and engineering. Some of his past roles include CEO of SkillsTech Australia, where he established the organization and led teams of over 500 people generating over $65 million annually, and Managing Director of Strategic Operations at Motor Trades Association Queensland, where he integrated two business sectors and grew the organization. He has demonstrated success developing and executing growth strategies across both private and public sector organizations.
Harish Kumar Reddy has over 9 years of experience in business development for oil and gas sectors. He has a proven track record of securing over $75 million in EPC contracts and $300 million in consultant services projects. Currently working as the Business Development Director for Al-Thurya Contracting Company in Kuwait, his responsibilities include identifying and developing new business opportunities, maintaining client relationships, and implementing strategic plans. He has expertise in areas such as market research, strategic planning, proposal development, and project management.
This document provides a summary of Paul Alexander Ross's career experience and qualifications. It outlines his experience spanning over 30 years in senior leadership roles in the insurance industry, including as Head of Trading, Account Director, and Head of various commercial departments at major insurance companies like Aviva, Norwich Union, and General Accident. It also lists his qualifications as an Associate of the Chartered Insurance Institute and Chartered Insurance Practitioner.
Rajesh Srivastava is a senior management professional with over 22 years of experience in supply chain management, sales and marketing. He is currently seeking leadership positions in these areas, preferably in the energy sector. He has extensive experience managing supply chain operations and sales coordination to optimize resources and achieve business growth. He is skilled in developing strategies to increase revenues, streamline operations, and achieve organizational excellence.
James Silk is a senior business development manager with over 25 years of experience in technology solutions sales. He has a track record of generating over $10 million in licensing fees and developing a $52 million qualified pipeline. He is skilled in executive engagement, contract negotiations, and aligning clients' technology needs with vendor solutions. Silk's background includes roles in project management, service delivery, and strategic business development.
The document is a cover letter and resume from Juma Yousef Juma applying for a Business Development Director position with Belimo-USA. In the cover letter, Juma highlights over 32 years of hands-on HVAC experience in Kuwait, UAE, and Jordan. He emphasizes his knowledge of multiple cultures from graduating in the USA. Juma also touts his ability to provide customized solutions, comprehensive engineering knowledge, and analyze market potential to expand business. His resume further details his extensive experience in senior management and leadership roles with companies in HVAC, facilities management, and energy management in the Middle East.
Swapan Kumar Chattopadhyay is a strategic professional with 26 years of experience managing IT projects across various technologies and geographies for IBM in India. As a Program Manager, he leads large-scale programs involving agile, iterative, and waterfall project management methods. Previously he was a Practice Lead for Oracle technologies, growing a team of over 1100 practitioners and managing a portfolio of over 70 projects. He has extensive experience implementing solutions for retail, transportation, consumer goods, and pharmaceutical industries.
Grant Smitton is an airline network specialist and founder of Greenstone Aero aviation consultants with over 17 years of experience developing airline strategies. He has expertise in areas such as network performance, market and competitor analysis, and schedule design. His strategies have helped airlines respond to dynamic industry changes like new competitors and economic downturns. Previously, he held several senior roles at Air New Zealand developing their network and introducing initiatives like new fleet types and service classes. Currently through Greenstone Aero, he provides strategic advisory services to governments, airlines, and other aviation clients.
The document is a cover letter from Juma Yousef Juma applying for a Consulting Sales Manager position with SAUTER Middle East. It highlights his 32 years of experience in the HVAC industry across various roles and locations. It emphasizes his technical skills and knowledge of HVAC systems as well as his abilities in sales, marketing, business development, and customer service. It provides details of his qualifications and achievements that would make him a strong candidate for the role.
Take a Tour to - enviro facilities management by vatikaEnviro Vatika
The document provides an overview of Enviro-Facilities Management, a facilities management company. It discusses Enviro's leadership team, core values of quality, commitment, integrity and trust. It outlines Enviro's current portfolio including commercial and residential spaces, hotels, and townships. The document also describes Enviro's service offerings, areas of expertise, service differentiators, value additions, clients, and alliance partners. Testimonials from various clients praise Enviro's quality of service and quick response.
Abdulla Ibrahim Aboud is an accomplished professional with over 30 years of experience in operations, business development, sales, marketing, and strategic planning in the retail and wholesale industries in the UAE and GCC countries. He has a proven track record of leading teams and businesses to achieve growth targets. Some of his past roles include establishing a training department, managing office furniture procurement, and serving as general manager for a textiles trading company where he helped grow annual turnover to over $4 million.
Supplemental project status v1b cmmaao pmi pmppmicmmaao
The document provides a project status report for a project management certification program. It includes sections on project metrics, key questions, milestones, budget comparisons, and risks. The project is 24% complete with tasks, 48% of tasks are in progress, and 52% are not yet started. The budget comparison shows actual costs to date and estimates to complete. Major risks identified include potential delays and cost overruns.
The document appears to be a project status report template that provides sections for reporting on key project details such as project metrics, milestones, budget, risks, and additional comments. It includes promotional information about a Project Management certification offered by C.M.M.A.A.O.Pvt.Ltd. Project Management Institute.
Smollan is an international retail solutions company seeking an independent contractor learning and development facilitator. The facilitator will be responsible for facilitating in-house training programs for all operational employees in one of Smollan's geographical regions, which include Cape Town, Durban, and Bloemfontein. Candidates must have a relevant degree/diploma, 4-5 years of training or facilitation experience, and FMCG experience is advantageous. Key responsibilities will include preparing and facilitating formal learning courses, conducting assessments, and continuously evaluating training programs to ensure improvement.
EIAN Management Consulting is a professional consulting, audit and training firm that helps organizations develop systems and processes to increase efficiency, effectiveness, decision-making, compliance, and certification. They assign consultants with industry experience to ensure project success. Their services include full consulting, training, and quick consulting modules for quality management, information security, business continuity, health and safety, food safety, and other standards. Their goal is an effective and efficient solution at reasonable cost through extensive client interaction.
This document provides a summary of Ranjit R. Purkayastha's professional experience and qualifications. It includes:
1) Over 28 years of experience in automotive business development, sales, marketing and after-sales service management across several roles with leading automotive companies in India.
2) Currently the Chief Operating Officer of the Assam branches of French Motor Car Co Ltd, leading a team as the number one dealer in the region.
3) Extensive experience launching new products, expanding networks, improving customer satisfaction, and achieving business targets through strategic planning and team leadership.
The Global Management Challenge (GMC) is the world's number one strategic management & business competition based on simulation. Global enterprises are using GMC as a core tool to apply their training and talent development strategies.
where teams of 3-5 members each, assuming the role of the board of directors, compete against each other by managing virtual companies listed on a simulated Stock Exchange.
The company with the highest investment performance wins.
Craig Atfield has over 20 years of experience in learning and development, primarily in high-risk project environments. He has held several senior roles developing and managing training programs for large resource companies. Most recently, he was a senior training advisor for Santos GLNG where he led implementation of an LMS and improved training processes. He also owns and operates a successful driving instruction school.
Aamir Aka is the Chief Executive Officer of Adivo Consulting. He has nearly 20 years of experience in management consulting. He founded Adivo Consulting in the UK and expanded it to continental Europe and the Middle East. Under his leadership, Adivo Consulting has completed various projects in industries such as oil and gas, mining, defense, utilities, and petrochemicals.
Hussam Eddin Rihavi has over 24 years of experience in electromechanical construction and low current systems in Saudi Arabia. He currently serves as the Executive Manager of a high-tech contracting company, where he is responsible for business development, sales and marketing, operations, and driving revenue growth. Previously, he held roles like Area Sales Manager and Head of Department, managing projects in lighting, audio/visual systems, security, and more. He has a bachelor's degree in electronic engineering and seeks to utilize his leadership skills and industry expertise to contribute to an organization's success.
Jamal Abu Ajinah has over 30 years of experience in engineering and business management. He holds a Bachelor's Degree in Electrical Engineering from Baghdad University. His experience includes roles as a Project Engineer, Projects Manager, Quality Assurance Engineer, Production Manager, and General Manager. Most recently, he served as General Manager of CTSA, where he increased revenue by 15% and diversified their business. He has a proven track record of developing businesses and joint ventures, improving quality systems, and increasing profits across various industries.
Steve Ghost has over 20 years of experience in strategic planning, policy development, stakeholder engagement, and revenue generation. He has a strong background in the vocational training sector, including expertise in automotive and engineering. Some of his past roles include CEO of SkillsTech Australia, where he established the organization and led teams of over 500 people generating over $65 million annually, and Managing Director of Strategic Operations at Motor Trades Association Queensland, where he integrated two business sectors and grew the organization. He has demonstrated success developing and executing growth strategies across both private and public sector organizations.
Harish Kumar Reddy has over 9 years of experience in business development for oil and gas sectors. He has a proven track record of securing over $75 million in EPC contracts and $300 million in consultant services projects. Currently working as the Business Development Director for Al-Thurya Contracting Company in Kuwait, his responsibilities include identifying and developing new business opportunities, maintaining client relationships, and implementing strategic plans. He has expertise in areas such as market research, strategic planning, proposal development, and project management.
This document provides a summary of Paul Alexander Ross's career experience and qualifications. It outlines his experience spanning over 30 years in senior leadership roles in the insurance industry, including as Head of Trading, Account Director, and Head of various commercial departments at major insurance companies like Aviva, Norwich Union, and General Accident. It also lists his qualifications as an Associate of the Chartered Insurance Institute and Chartered Insurance Practitioner.
Rajesh Srivastava is a senior management professional with over 22 years of experience in supply chain management, sales and marketing. He is currently seeking leadership positions in these areas, preferably in the energy sector. He has extensive experience managing supply chain operations and sales coordination to optimize resources and achieve business growth. He is skilled in developing strategies to increase revenues, streamline operations, and achieve organizational excellence.
James Silk is a senior business development manager with over 25 years of experience in technology solutions sales. He has a track record of generating over $10 million in licensing fees and developing a $52 million qualified pipeline. He is skilled in executive engagement, contract negotiations, and aligning clients' technology needs with vendor solutions. Silk's background includes roles in project management, service delivery, and strategic business development.
The document is a cover letter and resume from Juma Yousef Juma applying for a Business Development Director position with Belimo-USA. In the cover letter, Juma highlights over 32 years of hands-on HVAC experience in Kuwait, UAE, and Jordan. He emphasizes his knowledge of multiple cultures from graduating in the USA. Juma also touts his ability to provide customized solutions, comprehensive engineering knowledge, and analyze market potential to expand business. His resume further details his extensive experience in senior management and leadership roles with companies in HVAC, facilities management, and energy management in the Middle East.
Swapan Kumar Chattopadhyay is a strategic professional with 26 years of experience managing IT projects across various technologies and geographies for IBM in India. As a Program Manager, he leads large-scale programs involving agile, iterative, and waterfall project management methods. Previously he was a Practice Lead for Oracle technologies, growing a team of over 1100 practitioners and managing a portfolio of over 70 projects. He has extensive experience implementing solutions for retail, transportation, consumer goods, and pharmaceutical industries.
Grant Smitton is an airline network specialist and founder of Greenstone Aero aviation consultants with over 17 years of experience developing airline strategies. He has expertise in areas such as network performance, market and competitor analysis, and schedule design. His strategies have helped airlines respond to dynamic industry changes like new competitors and economic downturns. Previously, he held several senior roles at Air New Zealand developing their network and introducing initiatives like new fleet types and service classes. Currently through Greenstone Aero, he provides strategic advisory services to governments, airlines, and other aviation clients.
The document is a cover letter from Juma Yousef Juma applying for a Consulting Sales Manager position with SAUTER Middle East. It highlights his 32 years of experience in the HVAC industry across various roles and locations. It emphasizes his technical skills and knowledge of HVAC systems as well as his abilities in sales, marketing, business development, and customer service. It provides details of his qualifications and achievements that would make him a strong candidate for the role.
Take a Tour to - enviro facilities management by vatikaEnviro Vatika
The document provides an overview of Enviro-Facilities Management, a facilities management company. It discusses Enviro's leadership team, core values of quality, commitment, integrity and trust. It outlines Enviro's current portfolio including commercial and residential spaces, hotels, and townships. The document also describes Enviro's service offerings, areas of expertise, service differentiators, value additions, clients, and alliance partners. Testimonials from various clients praise Enviro's quality of service and quick response.
Abdulla Ibrahim Aboud is an accomplished professional with over 30 years of experience in operations, business development, sales, marketing, and strategic planning in the retail and wholesale industries in the UAE and GCC countries. He has a proven track record of leading teams and businesses to achieve growth targets. Some of his past roles include establishing a training department, managing office furniture procurement, and serving as general manager for a textiles trading company where he helped grow annual turnover to over $4 million.
This resume summarizes Shaik Annuar's experience over 35 years managing projects up to $160 million, specializing in engineering, business development, infrastructure and real estate. Currently, he is spearheading the expansion of a new serviced office business in Malaysia, having transformed an empty space into a business center on time and under budget. Previously, he has held roles developing businesses in various industries and countries, and has a track record of consistently achieving organizational objectives and improving financial performance.
The client is a discount car rental company that has experienced robust growth over 20 years. They recognized the need for changes and IT leadership to meet future business objectives. Bruce McCullough was engaged to perform an IT assessment, develop solutions to current business issues, implement PCI Compliance, and develop a 1-3 year IT strategy and roadmap. McCullough conducted site visits, interviewed personnel, and assessed the IT environment. He identified issues, improvement opportunities, and automated processes. McCullough provided a review of the current IT state, solution options, and implementation approach. Completed projects provided benefits like improved car rental processing, reduced security risks, PCI compliance, and a disaster recovery solution.
Progressive Intelligence is a global strategy and operations consultancy that offers advisory and implementation services to mid-large sized firms to help with strategic business transformation. They help clients reduce costs, improve profitability and growth, increase competitiveness, and manage risks. Their services include independent advisory, program governance, and leadership development to help clients align operations with commercial objectives and achieve business, financial, and operational goals. They have deep expertise in industries like financial, telecoms, professional services, sourcing, information management, and technology.
The document provides information about EDGES, Inc., a company that offers people and business solutions to help clients improve business results. It summarizes case studies where EDGES guided clients to cut costs, increase profits, improve safety and skills, and achieve strategic goals faster. It describes EDGES' products and services for leadership development, skills building, team assessment and training, and strategic planning. It provides an example of a client that worked with EDGES on strategic planning and was able to increase revenues, profits, employee count and implement new systems and structures within two years to surpass five-year growth goals.
Similar to G Gabb Consulting Introduction & Offerings 2015 (20)
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
1. Selling market knowledge to enhance clients business
opportunities
Introduction & Offerings
G Gabb Consulting
2. GGabb
With over 20yrs in Aerospace and Defence, as a senior director
in BAE Systems, Serco and FRAviation [Cobham].
USP’s in:
Aerospace and Defence Network and Strategy
Business Winning, with a 67% competitive win rate
UK MoD
Partnering approaches with UK MoD and OEM’s
Training & Outsourcing
Export Sales, Platform and Services
Performance Based Logistics for Aerospace and Defence
Inc supply chain and maintenance
Offset and Industrial Participation
Developing business in India
Indian Companies
US / UK companies in India
G Gabb Consulting – USP’s
Selling market knowledge to enhance clients business
opportunities
3. GGabb
Using my excellent network within Aerospace and Defence, my
associates and I provide the following services:
Business Development Director / Sales Management
Aerotron, Performance Based Logistics & Supply Chain Management
Sankhya Infotech, Aerospace Training Management and Simulation,
Sales Agent in UK & KSA
Aeropeople, Large Bid Business Development in Aircraft Maintenance
Lotus Aviation, Aviation MRO in India
Management Consultancy [inc Interim]
Strategic Development
Developed a Strategic / Campaign Development framework for small
and medium sized businesses
Supply chain management for a large defence manufacturer
Business Winning Training
Executive Search and Selection
UK, UAE, Middle East and India
G Gabb Consulting - Offerings
Providing linkages and opportunities to my clients to
enhance growth
4. GGabb
Utilising my excellent business development skills in pipeline
development, bid management and contract negotiation, I provide
Sale Management expertise to companies.
Using my network and market knowledge I deliver sales
opportunities to my clients in line with their strategies.
Current Projects
Business Development Director for a Performance Based Logistics company
looking to develop its portfolio of clients in the Military sector. The role is
retained plus a win fee / commission for every contact won and delivered.
Agent for a Training Management Software and Simulation company
looking to expend into the UK and KSA Defence Training market with its
range of products and services. I am the sole agent for these regions and my
fees are based upon successful campaigns delivered.
Sales Agent for an Indian Aerospace company looking to develop linkages
with UK OEMs to support both Military and Civil aircraft.
Business Development Lead for Large Bids for a provider of Aerospace
Engineers and Maintainers
G Gabb Consulting – Sales Management
Providing linkages and opportunities to my clients to
enhance growth
5. GGabb
Working with Aczel & Co, have developed a strategy and campaign development tool that
delivers detailed and robust strategies, route maps and implementation plans for small and
medium sized businesses. The process is quick and inexpensive, and can be re-used once learnt.
Developed from our experiences in MoD with Harrier and Tornado projects, the framework has
delivered consistently the following benefits:
Platform and support strategy CS&I in A&D for an industrial company, that included acquisition
integration. Identified and delivered growth for a previously declining business
Established the CS&I for a FTSE100, sponsored by CIO, required significant buy-in and mobilisation to
ensure on time impleentation
Current Projects
Supply chain management for a leading defence manufacturer, improving materiel availability
Aerospace and Defence Training strategy development
Land Systems strategy development
Major Client base from Aerospace & Defence
Once a client is known to us, then we can deliver projects using many different comeercial
approaches, including success fee and % savings targets.
We will also provide training courses for to teams to enable them to deliver their projects
independently
G Gabb Consulting – Strategy Development
Core Strategy & Implementation [CS&I]
Developing robust and deliverable strategic
visions for growth, transformation and
implementation
6. GGabb
As the former head to the Business Development Function in BAE
Systems, MAI, and Finance / Commercial Director within Serco, I
developed a number of courses to help and develop my team to
achieve the best possible win percentages, and deliver against the
strategic plans and given resources.
Over the last 10 years have developed my own courses the enable
business winning professionals at all levels develop their skills.
The current courses will help in developing the following skills:
Business Winning, a general course as an introduction,
focussing on basic principles through the business winning
lifecycle, and the development of Executive Summaries
Bid Management, a more project management approach
focussed with the Bid Phase, the best practice process and the
development of the solution
Storyboarding
Bid Writing
G Gabb Consulting – Business Winning Training
Providing linkages and opportunities to my clients to
enhance growth
7. GGabb
Working with Shoreman International, a specialist agency in Defence,
Security and Nuclear, whose USP is that use industry experts to recruit
rather than generalists, and they provide linkages between their clients to
provide opportunities. Shoreman then provided the recruitment services
to support those opportunities. [Eg delivered a $250m project in KSA for a
UK Defence client to deliver]
Current Projects
UAE – Using unprecedented network into senior figures to deliver for the major
UAE Defence and Aerospace companies their CEO’s and Management Boards.
Over 20 positions delivered and further searched ongoing. Working to deliver
senior positions to UK / US corporations in country for Defence, Security and
Cyber .
KSA – Delivering security projects, using intimate relationships in country, to
help shape their security services.
UK – Defence and Aerospace companies senior positions in General
Management, Business Development, Quality, Programme Management.
Major Clients include:
BAE Systems, Thales, EY, Tawazun, Emirates Defense Technologies,
Mubadala, GIP, KPMG, G4S, Serco, Phalanx, Olive Group, Qinetiq
www.shoreman.uk.com
G Gabb Consulting – Executive Search and Selection
Providing linkages and opportunities to my clients to
enhance growth
8. GGabb
BUSINESS
MANAGEMENT
SUPPORT
SOLUTION WINS
STRATEGY, BIDS
& GROWTH
Finance Director [FCCA]
Commercial Director
Supply Chain Mgmt
Project Director
General Mgmt [MBA]
Health, Safety, Enviro &
Facilities Management
BAES MASS Export and
3rd Party Platforms
Commercial Bid
Management
BAES MAI India
Bid Management
Process Development
CAPS Strategy
Bid Management
Integrated Logistics
Support (ILS)
FRA SERCo Strategy
Defence Helicopter
Flying School
Hawk AJT UK
Harrier Support / HPAC
Tornado ATTAC
Maintenance Manpower
Services
CAPS EW & Wheels and
Brakes
Kuwait Maintenance &
Training
Supply Chain
Management
Performance Based
Logistics / IOS
E3D Sentry
Experienced Senior Leader with experience of delivering
Strategic Growth with the Aerospace and Defence Sector
Senior Corporate Leader
NETWORKS
OPERATIONS &
TRANSFORMATION
BAES Harrier Director
FRA SERCo Closure MD
ACE Aviation MD
Functional Management
- Finance
- Commercial
- Bid Management
- Sales
- Project Management
Company Retrenchment
BAES MASS & CS&S
Board Member
MoD Contractors &
Service Companies
India Private Industry
BAE SYSTEMS MAI
UK MoD DE&S
Aircraft Equipment
OEMs & Primes
BAE SYSTEMS IOG
Management
Consultants
India Govt Industry
MARKETS
Malaysia
UK MoD Competitive
Service Bids [67% win]
Middle East
UK MoD
Australia DoD
US DoD
Thailand
Partnering & Offset
Industrialisation
India
PFI / PPP Management
BAES MASS Support
Strategy
Maintenance Training
Contractor Manpower
Industrialisation/Offset
Supply Chain
Management
Life Cycle Management
9. GGabb
Graham has over 20 years experience as a senior director within
Contracting, Aerospace and Defence, primarily as a business leader and
has led many initiatives from Strategy Development, Business Growth,
Business Delivery and Transformation.
As well as transformation and leadership skills Graham has technical
skills in Finance, Commercial, Project Management, Supply Chain and
Aircraft Support.
Graham is a qualifies accountant [FCCA] and holds an MBA.
Graham has delivered over £2bn of profitable business growth, including:
• As a Board Member, led the growth strategy for a Joint Venture, in MoD Service
Contracting, that grew turnover by 275% to £50m pa in 3 years
• As the Joint SRO developed, implemented and delivered a new MoD transformation
programme that delivered centralised services for Aircraft Electronic and Mechanical
parts and systems that delivered £150m of growth to industry and £44m of savings to the
MoD.
• As Bid Director working in partnership with a US Multinational, using knowledge from
UK Contracting for Availability Contracts, won a £100m package that provide 20% savings
and 86% availability to the RAF for a scarce RAF Asset
• Has won aircraft sales [UK and Export] and Training PFI’s, delivered major aircraft
support programmes, Offset & Industrialisation and run two companies.
Graham Gabb, Director : Profile