Futureprodmarketing (2)

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The document discusses the future of product marketing, noting it will be solution-oriented, collaborative/social, data-driven, and agile. Product marketing will focus on addressing customers' entire needs through bundled solutions rather than just products. Social media will be leveraged across companies, with marketing increasingly using data from sources like leads, sales, and customer feedback to test and adapt campaigns. Product marketing will prioritize responding quickly to changes over rigid planning and emphasize customer collaboration through individualized experiences.

Marketing

3
From Product to Solution
• Product: Addresses Only Part of the Customer’s
Need
-- Stresses Features/Functionality
• Solution: Addresses the Entire Customer Need in
an Ecosystem.
-- May be bundled with other products
-- Includes services and training
-- Includes support and integration (particularly for a digital
solution)

5
Social Media has become all pervasive —
72% of all internet users are active on social
Social media has become part of our everyday lives
• 74% of B2B marketing companies use Twitter to
distribute content (Content Marketing Institute)
Social is now the top of internet activity: Americans
spend more time on social media than any other major
Internet activity, including email.
Social-mobile rules: 60% or so of social media time is
spent not on desktop computers but on smartphones and
tablets.
Product Marketing is Social….

6
Social media is a tool to be leveraged across the fabric of a
company: different functions, uses and values.

7
Product Marketing is Data Driven
Quantitative Qualitative
Lead generation (contact info)
SEO stats (clicks, performance,
trends)
Email metrics
Web analytics
Social media engagement
Sales/download figures
Post-campaign sales/download
Publicity placement & reach/circ.
Product reviews (stars)
Product user data (must be built in)
Lead generation (interest categories)
SEO (keywords, negative words)
Representative comments from
social media
Representative comments from
product reviews
Representative comments from
email
Customer service inquiries
(keywords, negative words)

8
Product Marketing is Agile
• Agile product marketing is an iterative and
experimental approach to marketing that values
adaptability and responsiveness to change over long-
term planning
• Responding to change over following a plan.
• Testing and data over opinions. If you’re iterating,
how do you know something is working or not
working? Data makes the difference.
• Individuals and customization for an individualized
buying experience
• Collaboration with customers.

9
About me:
I’m Michelle L. Harper.
I’m passionate about helping companies
develop and market digital solutions that
change the way people live and work.
I have led product management and product
marketing teams for over a decade for global
organizations in the information industry.
Connect with me at @mlharper.
Email: Michelle.Lynn.Harper@gmail.com
Thank you!

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

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Amsive

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...

janudm24

Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

PickUp_conversational AI_Capex, Inc._20240611

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena. Key Takeaways: 1. Identify your customer journey and growth areas 2. Build a three-step customer experience strategy 3. Put your CX data to use and drive action in your organization

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Futureprodmarketing (2)

1. 1 Michelle L. Harper michelle.lynn.harper@gmail.com The Future of Product Marketing

2. 2 The Future of Product Marketing The Future is…. 1.Solution Oriented 2.Collaborative/Social 3.Data Driven 4.Agile

3. 3 From Product to Solution • Product: Addresses Only Part of the Customer’s Need -- Stresses Features/Functionality • Solution: Addresses the Entire Customer Need in an Ecosystem. -- May be bundled with other products -- Includes services and training -- Includes support and integration (particularly for a digital solution)

4. 4 From Product to Solution con’t

5. 5 Social Media has become all pervasive — 72% of all internet users are active on social Social media has become part of our everyday lives • 74% of B2B marketing companies use Twitter to distribute content (Content Marketing Institute) Social is now the top of internet activity: Americans spend more time on social media than any other major Internet activity, including email. Social-mobile rules: 60% or so of social media time is spent not on desktop computers but on smartphones and tablets. Product Marketing is Social….

6. 6 Social media is a tool to be leveraged across the fabric of a company: different functions, uses and values.

7. 7 Product Marketing is Data Driven Quantitative Qualitative Lead generation (contact info) SEO stats (clicks, performance, trends) Email metrics Web analytics Social media engagement Sales/download figures Post-campaign sales/download Publicity placement & reach/circ. Product reviews (stars) Product user data (must be built in) Lead generation (interest categories) SEO (keywords, negative words) Representative comments from social media Representative comments from product reviews Representative comments from email Customer service inquiries (keywords, negative words)

8. 8 Product Marketing is Agile • Agile product marketing is an iterative and experimental approach to marketing that values adaptability and responsiveness to change over long- term planning • Responding to change over following a plan. • Testing and data over opinions. If you’re iterating, how do you know something is working or not working? Data makes the difference. • Individuals and customization for an individualized buying experience • Collaboration with customers.

9. 9 About me: I’m Michelle L. Harper. I’m passionate about helping companies develop and market digital solutions that change the way people live and work. I have led product management and product marketing teams for over a decade for global organizations in the information industry. Connect with me at @mlharper. Email: Michelle.Lynn.Harper@gmail.com Thank you!

10. 9 About me: I’m Michelle L. Harper. I’m passionate about helping companies develop and market digital solutions that change the way people live and work. I have led product management and product marketing teams for over a decade for global organizations in the information industry. Connect with me at @mlharper. Email: Michelle.Lynn.Harper@gmail.com Thank you!

Editor's Notes

Product marketing has traditionally addressed the 4 Ps. Product, Price, Place and Promotion Here is how we characterize a product: people will pay for it; it delivers real and distinct value - it works well in multiple customer installations. The point here is that it’s not a special; this is not custom software. - your field and/or channel can effectively sell it. You provide the necessary sales tools and sales training. - your company will stand behind it, providing support and adding improvements as necessary. - your customers and/or channel and/or services partners know how to install, configure and customize the product. Solution: A. An action or process of solving a problem. An answer to a problem Solution Marketing addresses 4 customer questions Solution—how can I solve my problem? Education—where can I learn more about it? Access—where can I find it? Value—what is my total sacrifice to get this solution, or return on investment?
“If you&apos;re really a solutions company, it is transformational to how you do business, not just marketing.” IBM Corp. is a company that has made solutions marketing an integral part of its business model—not just in marketing but throughout the organization. “We see solutions marketing as an extension of our brand,” said John Kennedy, VP-corporate marketing at IBM. “IBM has been doing solutions marketing for a very long time—defining a solution as when we&apos;re able to bring many parts of our portfolio together, including hardware, software and some element of services. “
Customer: Where Can I learn more about It? Create a Two Way Dialog with The Market Enable prospects to find your solutions Enable market education Use Web 2.0 Tools—blogs, podcasts, twitter, Facebook etc. Provide recent customer references. Go beyond one sided push promotion. What are common purchasing channels? Enable them to purchase the way they want to?
It is transformational in how we do business, not just marketing.

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