Social tv conference 2013
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Presentation on branded content given at the Social TV Conference in London January 22, 2013. For more information visit www.dottalent.co.uk
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Social tv conference 2013
- 1. - The Social Content people -
- 2. Fragmented TV landscape On demand, concurrent viewing and second screen are a few of the terms in the dicussion of the changing viewing habbits fragmenting the TV viewing landscape.
- 3. (Very) small screen viewing eMarketer estimates UK smartphone ownership to reach 41.9 million by 2016. Gartner estimates UK tablet devices ownership will reach 53 Million by 2016.
- 4. Brands are broadcasters Hewlett Packard, Pepsi, Nokia, Nissan, Budweiser and Red Bull are a few of the brands that live streamed content via social networks in 2012. Ron Howard launched Project Imagination with Canon.
- 5. Real formats Tom Hanks, Amy Poheler, Rainn Wilson, Sophia Vergara, Will Ferrell and Ricky Gervais produce online exclusive series. CBS and NBC commsisioned series to run exclusively on their website. Online format Web Therapy is now on Showcase and stars Lisa Kudrow.
- 6. social 230 ............................................................................................. Social Content /noun/ Episodic branded entertainment formats broadcast on social media: 1. Allow the consumer to really get involved and shape the content 2. Place a strong focus on generating sales
- 7. Littlewoods Live Christmas Special Teaser http://vimeo.com/56985302
- 9. [Talking points from previous slide] dot.talent believe in the power of social celebrities. Our tool, talent.rank, looks at the social demographic data of celebrity audiences All apps, content and how you interact with it is mobile ready Facebook OpenGraph integration turns viewers into brand broadcasters Our platforms are built for measurement allowing clients to track the campaign in real time We never forget that people are at the heart of any branded content experience
- 10. Demonstrating ROI The June 13, 2012 broadcast was a UK retail and Facebook first. Two additional broadcasts took place in 2012. The Shop Direct Group commissioned the series to run into 2013. -292% increase in week 1 sales -289% increase in website visitation -Facebook reach grew from 150,000 to 4.5 million -Mobile views increased from 28% during Ep1 to 51% during Ep 3 -2,223 comments posted in 60 minutes during the Christmas Special
- 12. - The Social Content people -
- 13. Entertaining, sociable, measurable, re-useable and delivering ROI we believe in branded entertainment formats that build on natural behaviour while deeply integrating social media @ jadistillery | www.dottalent.co.uk | jadis@ dottalent.co.uk