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This document outlines a marketing strategy for Nuance Communications that focuses on improving their social media presence, search engine optimization, and digital advertising. The strategy aims to target millennials with more up-to-date content on platforms like Facebook and Twitter while strengthening their brand identity. Specific tactics include increasing engagement on social media, running pay-per-click ads, and refining their branding message and visuals online.

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Nuance Communications By: Emily Gutenstein
Situation Analysis ➔Marketing Strategy
SEO and Google Adwords
Keywords
Social Media ➔Facebook ➔Twitter
Twitter Pages
Strategy ➔Geared toward Millennials ➔More up-to date material ➔Branding
Tactics and Actions ➔Social Media ➔Pay-per click ads ➔Branding
And now time for some ads...
Control How much will this cost?

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Final Presentation-2