Marketing Day 2012: consistente & geïntegreerde communicatie (Birger Vanacker)

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De manier waarop u met uw klanten communiceert, speelt een heel belangrijke rol in de perceptie die ze van u hebben. Een op uw doelgroep afgestemde, consistente manier van communiceren is uitermate belangrijk voor het vertrouwen dat klanten stellen in uw bedrijf. Consistentie zorgt niet alleen voor conversieverbetering (hoe consistenter de interacties, hoe hoger de conversie), maar ook voor klantvriendelijkheid (consistente ervaringen leiden tot gebruiksgemak en een positieve customer experience).

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