Applied social sciences are used in arts and entertainment to understand culture and society. Understanding viewers' social and cultural conditions helps analyze trends in arts and entertainment. As entertainment delivery changes, applied social sciences are important to understand viewers' needs and behavior patterns to engage audiences. Comparing television networks illustrates how applied social sciences inform programming and assess influences on audiences.

1. FUNCTIONS OF APPLIED
SOCIAL SCIENCES TO
ARTS AND
ENTERTAINMENT

2. Objectives: At the end of the lesson, you should be
able to :
1.Explain the function of applied Social
Sciences in Arts and Entertainment;
2. Illustrate the importance of applied
social science to art & entertainment by
comparing two television networks.
3. Install the values of applied social
science in art and entertainment

3. Can you name at least three of
your favorite celebrities? How
did these celebrities influence
other people? How do arts and
entertainment influence you as
an individual?

4. ART AND ENTERTAINMENT
Applied social sciences are also used in the arts
and entertainment industry. Arts and
entertainment are reflections of a country’s
culture and society. To be able to understand
and analyze the development and new trends in
the arts and entertainment, it is important to be
familiar about the people’s social and cultural
conditions.

5. As new forms and delivery systems for
entertainment flourished, there is great
importance to understand the needs of the
viewing public. It is important to cope with the
changing demands of the viewers in order to get
the viewer’s attention. The applied social
sciences prove to be significant in this aspect
because a strong foundation in the study of the
people’s viewing behavior and patterns are
emphasized in this field.

6. Answer the following:
1. Compare the 2 television networks (ABS-CBN & GMA
NETWORK) in the functions of applied social sciences on art
and entertainment.
2. How does the program influence one’s self or character?
3. Do you think watching or following a certain teleserye or
drama can affect your own perspective?
4. How do you think watching teleserye can be useful to help you
relate on situations almost the same as those presented in the
teleserye