This document is the Report on the World Social Situation 2010 published by the United Nations. It discusses the need to rethink strategies for poverty eradication. The report argues that eradicating poverty is a moral imperative. While some countries have reduced poverty through economic growth, overall global poverty levels have not changed significantly in 20 years except in China. The report calls for a strategic shift away from market-focused policies towards more equitable and sustainable national development strategies centered on achieving social and economic goals. It also stresses the need to address the multidimensional nature of poverty, including vulnerability and social exclusion.