With the advent of modern technology, its essential to avail the latest consumer trends to get maximum efficient results in the context of a globalized market. More attention is paid to the consumption of manufactured goods and everyday items. Much less attention is paid to the service sector, in particular medical, recreational and physical. There is also a lack of application of mathematically grounded, computer methods and models for such modelling. We proposeda fuzzy based test metrics for a cosmetology paradigm (FTMCP) as tasks of multi-criteria decision making on a variety of alternatives.
The document discusses marketing of health services in India. It notes that the Indian healthcare market is a seller's market with demand outpacing supply. Some organizations have started focusing on marketing beyond just sales, due to increasing competition, consumer awareness, corporate hospitals, and purchasing power. Proper education of citizens about healthcare is needed to better utilize facilities and prevent diseases. Health services in India are broadly categorized as government-owned or privately owned/commercial. Pricing of health services depends on costs, value to consumers, and competition. Unlike goods, prices of services are often used as indicators of quality since other quality cues are difficult to assess for intangible services. Non-monetary costs like time and search costs also impact consumer choice
This study aims to classify the business models of pharmaceutical firms in Thailand. Through qualitative analysis of 12 in-depth interviews, the study identified 7 key themes (market, customer, product, price, strategy, cost management, performance) to classify business models as public health, innovative, or mixed. A public health model focuses on accessible pricing and standard products for public markets. An innovative model focuses on premium pricing and first-in-class products for private/self-pay markets. Many firms use a mixed model balancing public health and innovative approaches. The classification provides guidance for pharmaceutical management in determining suitable business models.
How Aesthetic Surgeons Can Capitalize on Neglected Sources of Competitive Adv...UnityThoughtLeadership
A few neglected sources of competitive advantage represent significant opportunities for practitioners willing to pioneer new ways to achieve differentiation in an increasingly competitive marketplace.
Service Marketing Mix 7Ps and Patient Satisfaction in Clinics A Review ArticleYogeshIJTSRD
This study aims to review the healthcare marketing mix and patient satisfaction in clinics. The findings indicate that the healthcare marketing mix 7Ps in clinics7Ps comprises people, product services , process, physical evidence, price, place, and process. The proposed theoretical framework is shown the relationship between the service marketing mix in clinics and patient satisfaction. Managers may adopt the 7Ps of this review article to achieve patient satisfaction and intended performance levels. The researcher recommended further study to clarify the relationship in this sector. Supaprawat Siripipatthanakul | Pattanapong Chana "Service Marketing Mix (7Ps) and Patient Satisfaction in Clinics: A Review Article" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd43944.pdf Paper URL: https://www.ijtsrd.com/management/marketing/43944/service-marketing-mix-7ps-and-patient-satisfaction-in-clinics-a-review-article/supaprawat-siripipatthanakul
Comparative study of promotional strategies adopted by public and private sec...prakash200
The document discusses and compares the promotional strategies used by public and private sector banks in India. It finds that private banks utilize more personalized promotional approaches like personal selling and direct marketing, while public banks rely more on mass media advertising. A survey of 300 bank customers found that most use savings accounts and were influenced by friends/family in their bank choice. Respondents perceived private bank promotions as more effective but found public bank information more reliable. Television advertising was viewed as the most impactful promotional tool for banks. Overall, private banks advertise more aggressively but public banks are seen as more trustworthy.
7Ps’ of Service marketing-Major Research ProjectKULDEEP MATHUR
This document is a research project submitted by Kuldeep Mathur to fulfill requirements for a Master of Business Administration degree from Jiwaji University in Gwalior, India. The project examines the relationship between the 7Ps of the services marketing mix (product, price, place, promotion, people, physical evidence, and process) and customer outcomes in the banking sector in India. The introduction provides background on changes in the Indian banking industry and importance of an effective services marketing mix. The literature review explores previous research on customers, the 7Ps framework, and need to examine the 7Ps strategy in the Indian banking context. The study aims to determine the most important 7Ps factors for creating an appropriate marketing mix strategy from the Indian customer
The document analyzes the alternative practitioner marketplace. It finds the $18 billion marketplace is fragmented with consumers lacking information on treatments and practitioners. A two-sided digital marketplace could address pain points by educating consumers, matching them to treatments, and providing practitioner management tools. Current players partially address needs but opportunities remain around consumer education, outcomes tracking, and normalizing alternative medicine. Risks include external competition, regulation changes, and shifts in healthcare policy.
An alternative practitioner marketplace analysis was conducted for Bridge Builders Collaborative by Michigan Ross MBA students. The alternative practitioner space generates over $18 billion annually but is highly fragmented. There is an opportunity to create a two-sided marketplace to connect consumers and practitioners. Current solutions do not fully address consumer education, tracking outcomes, or normalizing alternative medicine. Risks include increased regulation, external competition from hospitals, changes in healthcare policy or spending, and practitioner consolidation.
The document discusses marketing of health services in India. It notes that the Indian healthcare market is a seller's market with demand outpacing supply. Some organizations have started focusing on marketing beyond just sales, due to increasing competition, consumer awareness, corporate hospitals, and purchasing power. Proper education of citizens about healthcare is needed to better utilize facilities and prevent diseases. Health services in India are broadly categorized as government-owned or privately owned/commercial. Pricing of health services depends on costs, value to consumers, and competition. Unlike goods, prices of services are often used as indicators of quality since other quality cues are difficult to assess for intangible services. Non-monetary costs like time and search costs also impact consumer choice
This study aims to classify the business models of pharmaceutical firms in Thailand. Through qualitative analysis of 12 in-depth interviews, the study identified 7 key themes (market, customer, product, price, strategy, cost management, performance) to classify business models as public health, innovative, or mixed. A public health model focuses on accessible pricing and standard products for public markets. An innovative model focuses on premium pricing and first-in-class products for private/self-pay markets. Many firms use a mixed model balancing public health and innovative approaches. The classification provides guidance for pharmaceutical management in determining suitable business models.
How Aesthetic Surgeons Can Capitalize on Neglected Sources of Competitive Adv...UnityThoughtLeadership
A few neglected sources of competitive advantage represent significant opportunities for practitioners willing to pioneer new ways to achieve differentiation in an increasingly competitive marketplace.
Service Marketing Mix 7Ps and Patient Satisfaction in Clinics A Review ArticleYogeshIJTSRD
This study aims to review the healthcare marketing mix and patient satisfaction in clinics. The findings indicate that the healthcare marketing mix 7Ps in clinics7Ps comprises people, product services , process, physical evidence, price, place, and process. The proposed theoretical framework is shown the relationship between the service marketing mix in clinics and patient satisfaction. Managers may adopt the 7Ps of this review article to achieve patient satisfaction and intended performance levels. The researcher recommended further study to clarify the relationship in this sector. Supaprawat Siripipatthanakul | Pattanapong Chana "Service Marketing Mix (7Ps) and Patient Satisfaction in Clinics: A Review Article" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd43944.pdf Paper URL: https://www.ijtsrd.com/management/marketing/43944/service-marketing-mix-7ps-and-patient-satisfaction-in-clinics-a-review-article/supaprawat-siripipatthanakul
Comparative study of promotional strategies adopted by public and private sec...prakash200
The document discusses and compares the promotional strategies used by public and private sector banks in India. It finds that private banks utilize more personalized promotional approaches like personal selling and direct marketing, while public banks rely more on mass media advertising. A survey of 300 bank customers found that most use savings accounts and were influenced by friends/family in their bank choice. Respondents perceived private bank promotions as more effective but found public bank information more reliable. Television advertising was viewed as the most impactful promotional tool for banks. Overall, private banks advertise more aggressively but public banks are seen as more trustworthy.
7Ps’ of Service marketing-Major Research ProjectKULDEEP MATHUR
This document is a research project submitted by Kuldeep Mathur to fulfill requirements for a Master of Business Administration degree from Jiwaji University in Gwalior, India. The project examines the relationship between the 7Ps of the services marketing mix (product, price, place, promotion, people, physical evidence, and process) and customer outcomes in the banking sector in India. The introduction provides background on changes in the Indian banking industry and importance of an effective services marketing mix. The literature review explores previous research on customers, the 7Ps framework, and need to examine the 7Ps strategy in the Indian banking context. The study aims to determine the most important 7Ps factors for creating an appropriate marketing mix strategy from the Indian customer
The document analyzes the alternative practitioner marketplace. It finds the $18 billion marketplace is fragmented with consumers lacking information on treatments and practitioners. A two-sided digital marketplace could address pain points by educating consumers, matching them to treatments, and providing practitioner management tools. Current players partially address needs but opportunities remain around consumer education, outcomes tracking, and normalizing alternative medicine. Risks include external competition, regulation changes, and shifts in healthcare policy.
An alternative practitioner marketplace analysis was conducted for Bridge Builders Collaborative by Michigan Ross MBA students. The alternative practitioner space generates over $18 billion annually but is highly fragmented. There is an opportunity to create a two-sided marketplace to connect consumers and practitioners. Current solutions do not fully address consumer education, tracking outcomes, or normalizing alternative medicine. Risks include increased regulation, external competition from hospitals, changes in healthcare policy or spending, and practitioner consolidation.
Top 3 Strategic Initiatives for Sustainable Results in Healthcare in Middle EastSTELIOS PIGADIOTIS
The document discusses strategic initiatives for sustainable healthcare in the Middle East. It outlines challenges in the current healthcare systems in GCC countries, including a lack of specialty care and high rates of medical tourism. It then proposes two solutions - implementing lean hospital management models to optimize costs while improving outcomes, and developing specialized training programs to address talent gaps. The top three strategic initiatives highlighted are focusing on knowledge excellence, operational and financial excellence, and building strategic alliances through public-private partnerships.
The impact of_customer_relationship_marketing_on_customer_satisfaction_of_the...ssuserc0e2e1
This document summarizes a research study that investigated the impact of customer relationship marketing on customer satisfaction at Arab Bank, which has locations in both Jordan and Saudi Arabia. The study utilized a questionnaire sent to 500 customers across both countries. The findings showed medium to high positive correlations between customer relationship marketing dimensions (like trust, commitment, communication) and customer satisfaction. There were also some differences found based on gender, age, education level, and between the two countries. The study concluded that applying customer relationship marketing strategies can help banks maintain their market share by increasing customer satisfaction.
9Assessing Market Opportunities and Targeting Market Seg.docxfredharris32
9
Assessing Market
Opportunities and Targeting
Market Segments
Fuse/Thinkstock
The aim of marketing is to know and understand the customer so well
the product or service fits him and sells itself.
—Peter Drucker
Learning Objectives
After reading this chapter, you should be able to do the following:
• Delineate the importance of performing a market opportunity analysis, and explain the process of assess-
ing market opportunities.
• Identify the four activities involved in completing a market demand analysis, and discuss commonly used
bases for market segmentation.
• Explain the use of three methods for measuring market potential.
• Discuss the substeps of the market segmentation and target marketing phases and the steps involved in the
market segmentation process.
Section 9.1Market Opportunity Analysis
Introduction
This chapter focuses on the details of identifying market opportunities, evaluating these
opportunities, and then deciding whether to pursue an opportunity. The careful analysis of a
marketing opportunity not only helps the organization grow by pursuing feasible opportuni-
ties, it also helps the organization avoid the costly mistake of pursuing an opportunity that is
not really viable, or one for which the internal resources are insufficient for its sustainment
over the long run.
9.1 Market Opportunity Analysis
Market opportunity analysis is the process of defining the exact nature of the opportunities
available in an organization’s operating environment in terms of external, financial, and internal
considerations. Figure 9.1 presents an overview of this process in terms of the steps involved
in the analysis.
As this diagram depicts, opportunity analysis is a comprehensive analysis of all aspects of
an alternative before decisions are made to pursue it. The results of such an analysis put the
decision-maker in a position of having a strong database from which to choose among the
various alternatives present in the environment in line with financial and internal considerations
that are specified by management.
The analysis begins with a detailed study of the environment in which the proposed business
would operate. This includes not only the political, legal, economic, social, cultural, and tech-
nological environments, but also market size, growth trends, and consumers’ attitudes and
behavior. It also involves a study of current and potential competitors who may be going after
the same customers the organization proposes to attract. These factors are external to the
organization or person contemplating the new venture; therefore, a thorough analysis of these
factors requires a great deal of diligence. The analysis usually involves a substantial commit-
ment of time and money to collect the necessary information. The tools used in the opportu-
nity assessment process are illustrated in Figure 9.1.
If the environmental analysis indicates that these factors are favorable to the potential bus.
6/4/2019 Print
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How can you apply this process to a company, product, and target market you are aware of?
1.2 The Marketing Management Process
Marketing management is a process that is intended to facilitate transactions by bringing buyers
and sellers together. Consistent with the marketing concept, the ultimate goal of the process is to
create exchanges that satisfy both company and customer.
As illustrated in Figure 1.2, the process of marketing management from the seller's perspective can
be characterized as a series of four stages of decision making: situation analysis, marketing
strategy, marketing mix decisions, and implementation and control.
Figure 1.2: Marketing management process
Each of these stages is described in greater detail in the sections that follow. Before proceeding,
however, it is important to keep two features of the model in mind. The purpose of the model is to
provide a measure of discipline to the process of marketing management to improve the quality of
managers' decisions. Its value lies in making sure that the decision maker is deliberate, thorough,
and systematic in the planning and execution of marketing strategy. An important consideration
when evaluating the model is that it is not simply a linear recipe card for decision making. It is
intended to provide an aid to assessing the goodness of fit between marketing problems and
alternative solutions. As such, it is not a substitute for thinking. The model can only be as useful,
flexible, and dynamic as the user makes it.
Stage I: Situation Analysis
In many instances, corporate, division, and business unit level goals and strategic priorities will
shape and direct the process of marketing management from the outset. Given those constraints,
the first step of the process is to undertake a thorough analysis of the current situation and
environment confronting the organization. Situation analysis is at the heart of marketing's endeavor
to identify new opportunities to satisfy unmet customer wants and needs. Opportunities typically
stem either from finding new ways to serve the needs of existing customers or uncovering new
markets for existing product or service lines. Many new opportunities incorporate elements of both
new products and new markets. Productrelated opportunities for a regional hospital, for example,
might include the addition of alternative therapies (e.g., acupuncture) or creating satellite wellness
or expresscare centers in local shopping centers and malls. The addition of a new service line in
sports medicine and rehabilitation care might be one way to reach a new segment of the market.
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CVS and many other companies are meeting shoppers'
needs conv.
Consumer Satisfaction Factor in Tourism Sectorijtsrd
Currently, public organizations need an analysis of consumer satisfaction to ensure that they are doing the right thing. The position of a state institution is not always easy due to the nature of the client, on the one hand, and the public, on the other. Citizens or consumers have different faces and different roles sometimes they serve consumers, and sometimes they behave like citizens, especially when they have to pay taxes or follow certain rules. This also reflects on the differences between the provision of public and private sector services. In addition, most public sector organizations provide services. Service quality studies in the tourism and hospitality industry are important to identify factors that determine consumer satisfaction or dissatisfaction. This article focuses on the analysis of tourists satisfaction with tourists as a destination and a specific methodology. Munkhzul Tuvshinbat | Khash-Erdene Baasanjargal "Consumer Satisfaction Factor in Tourism Sector" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1 , December 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29714.pdf Paper URL: https://www.ijtsrd.com/management/marketing/29714/consumer-satisfaction-factor-in-tourism-sector/munkhzul-tuvshinbat
Customer management and organizational performance of banking sector a case ...Alexander Decker
The document discusses a study on customer management and organizational performance at Commercial Bank of Ethiopia branches in Haramaya and Harar, Ethiopia. It aims to investigate the relationship between customer management practices and organizational performance. A questionnaire was administered to bank employees, and the results were analyzed using SPSS. The findings indicate that effective customer management, including customer focus, organizational efficiency, and customer retention, can significantly improve organizational performance in terms of customer attraction, satisfaction, and retention. Therefore, customer management is an important strategy for banks to enhance their performance.
This presentation by Laura HARTMAN, Associate Professor, Uppsala University, Sweden, was made during the discussion “Designing Publicly Funded Healthcare Markets” held at the 66th meeting of the OECD Working Party No. 2 on Competition and Regulation on 26 November 2018. More papers and presentations on the topic can be found out at oe.cd/pfm.
DETERMINE THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON CONSUMER DEC...IAEME Publication
This document summarizes a research study that aimed to determine the influence of integrated marketing communication (IMC) on consumer decision-making in the pharmaceutical sector in Tamil Nadu, India. The study involved designing a questionnaire to survey marketing managers and analyzing the collected data using SPSS software. Descriptive statistics on the survey responses are provided. The results of hypothesis testing using regression analysis are also presented, showing that IMC and factors like coordinated marketing, synergy, and consumer behavior have a significant relationship and impact on one another. Over 60% of the variations in IMC are explained by the independent variables in the study.
Factors affect to relationship marketing for creating customer loyalty in hos...ViilosofiStill
This document summarizes a research paper that examines the relationships between service quality, customer trust, customer value, and customer loyalty for hospitals that have applied the Joint Commission International (JCI) accreditation standards through the green hospital concept. The study uses a survey of 209 respondents and SEM analysis. The findings are that 1) service quality positively influences customer trust, 2) customer trust positively influences customer value, 3) customer value positively influences customer loyalty, 4) customer trust negatively influences customer loyalty, and 5) customer value has a mediating effect on the relationship between customer trust and customer loyalty. The study aims to help hospitals improve relationships with customers and create long-term customer loyalty.
Organizational customers’ retention strategies on customer satisfaction case ...Alexander Decker
This document summarizes a research study that examined customer retention strategies at Equity Bank's Thika branch in Kenya. The study found that service quality has a significant impact on customer retention, while demographic factors like age, gender, education, and marital status do not influence retention. Additionally, the bank's stability, reliability, and community involvement also influence customer retention. The document recommends that banks focus on service quality improvements like operating hours, speed of service, responsiveness, and staff communication to boost retention.
The document outlines a 10 step marketing plan for an aesthetic-eyeplastic practice. It identifies the target market as middle to old-aged men and women seeking mid-face aesthetic procedures. Competitors include non-invasive cosmeceuticals. The opportunity is that surgeries provide superior results to boost self-esteem. The market size is undefined but estimated between PHP60-240 billion. The marketing mix includes minimal invasive procedures priced socially, promoted through partnerships and available in 3 medical centers. The strategy is differentiation by expertise and patient results.
Healthcare transition in GCC: Current Painful Realities & Proposed Strategic ...STELIOS PIGADIOTIS
Goals of research effort
1. Hands on analysis of GCC and specifically UAE healthcare market.
2. Proposed 2016 strategies for CEOs in GCC healthcare ecosystem
Running head COMPETITION, MARKETING MIX & PRICING 1 .docxSUBHI7
Running head: COMPETITION, MARKETING MIX & PRICING 1
Week 8: Assignment 2
HSA 305 Health Services Marketing
Student Name
Professor Prince A. Ordu, PhD.
May 29, 2017
COMPETITION & MARKETING MIX 2
Competition, Marketing Mix, and Pricing
The dental profession is a part of the health care system often overlooked as being
important to overall health. I will discuss the factors that will push dentistry to the forefront, and
provide the consumer with the best marketing mix and price. Several things can influence how
well a business does. Competition is a must if the business is to grow and do well. The
marketing mix of the business must consider consumer readings to make a purchase. The market
mix also includes the stage in the product’s life cycle, and the types of product market
availability. Competition causes businesses, to always stay as current as possible, with the
changing technology. All marketing channels have the potential for conflict and competition.
Resulting from such sources as goal conflict and poorly defined roles and rights (Kotler,
Shalowitz, & Stevens, 2008). Providing rewards to all channel participants can help manage the
conflict. Firms need to prepare valued offerings. The tool framework is the 4P’s of the
marketing mix, which are, product, price, place, and promotion. The consumer must be available
at the right time and place, and be affordable. The consumer should have awareness of the
offering and find it acceptable.
Services are classified under product as well. Price includes the cost of the services and
dental products. Discounts are provided and insurance payments as well as patient payments, are
included as payment. Promotions are offered through sales promotion, advertising, public
relations, and direct marketing. Place involves locations, inventory channels, and assortments.
Price in the dental office, is the marketing element that results in revenue. Transparency is very
important in dentistry. Patients need to trust the dentist and staff, even if factors arise such as the
fearful patient, and price is used as a reference to quality. The prices being readily available to
the patients, helps ease their anxiety and builds trust. I will provide the key characteristics of the
COMPETITION & MARKETING MIX 3
users of dental services (or products), analyze the competitive environment of dentistry, and
provide a course of action for strategic marketing success. I will also determine which tools of
the marketing mix are the most effective. Last, I will determine the best possible pricing strategy
for at least one of the products of service offered by the dental office.
Characteristics of Users of Products and Services
The users or patients of the dental office, are looking for quality service at a reasonable
price. The geographic segmentation includes the Charlotte area with some patients ...
As healthcare reform and transformation advances, providers will seek new ways to engage patients and influence behavior using connected health and will increasingly look for more advanced solutions that are proven to consistently motivate sustained behavioral change. These solutions are referred to as “Patient Portal 2.0.”
The Patient Portal 2.0 that the market requires relies on a host of functions that think outside the confines of Meaningful Use. In order to develop a portal that reaches into a population and makes a difference it is important to understand the purpose of the portal. Taking the necessary time to identify what motivates the intended audience and developing tools that deliver that experience is key to successfully engaging patients.
This paper looks at seven portal features that the market is currently pushing towards.
Application Of Quality Function Deployment In Healthcare Services A ReviewAngela Tyger
The document discusses the application of Quality Function Deployment (QFD) in healthcare services. It begins with an introduction to QFD and its use in determining customer needs and enhancing systems. It then reviews several research papers that have applied QFD in healthcare to improve service quality and customer satisfaction. The document concludes that QFD is an effective tool for healthcare providers to understand customer requirements and develop strategies to enhance service quality.
Self-Explanatory Nutrition Business Models of Consumer Behaviorinventionjournals
Research on the degree of influence of nutritional properties (labeling) of foodstuffs on consumer behavior shows an increasing trend, and therefore, the successful operation of large companies may depend on the inclusion of the nutritional status determinant in their food stuffs. Although consumer behavior is complex and different, it has structural and functional characteristics which can efficiently be simulated with modeling, and later on the basis of the generated model, to create software which is powerful and easy to use. The research subject of this paper is the use of modeling for creating business models of consumer behavior when purchasing food products, by including the determinant of nutritional status and involving a selfexplanatory component. The first objective is to develop a nutrition business model of consumer behavior in order to obtain information on the extent of the impact of nutritional labeling when buying food products and information related to significant new elements of the nutritional determinant that should be included in foodstuffs. The second objective is to implement in the business model an explanation of that model so that the user could obtain information on the methodologies used, i.e. an explanation of how the output was obtained in correlation with the methodologies and model input. This paper showcases a concept of modeling for building a business model of consumer behavior. The model is developed by using modern technologies such as Geographic information system (GIS) and data mining. The modeling is done in several stages in an entity-relationship diagram, by including a so called self-explanatory component in the model. A partial implementation of the nutrition behavior pattern was done with data obtained from the survey conducted among students enrolled in the first and second cycle at the Faculty of Technology and Technical Sciences in Veles, R.Macedonia and the analysis included statistical methods and data mining.
Principles of Business Document ...................UnknownKid3
MedEx is a healthcare app that aims to revolutionize the industry by addressing inefficiencies and improving patient outcomes. It conducted extensive research including surveys, interviews, competitor analysis, and reviewing publications to understand the sector and identify challenges. The app was set up using a meticulous process including research, strategic planning, building the platform, and staff recruitment to ensure successful implementation and functionality. It offers online consultations and pharmaceutical deliveries. The business plan outlines MedEx's vision, operational framework, marketing strategy centered on partnerships and campaigns, and strong financial projections over three years.
Strategic Cost and Activating Competitive Advantageijtsrd
This study aimed to identify the Role of Strategic Costs (SCs) in Activating Competitive Advantage (Field Study in the Paints Companies - Khartoum State). The study tested two hypotheses which are: There is a significant relation between (SCs) and the Activating of the Competitive Advantage in the Sudanese Paints Companies in Khartoum State, there is a significant relation between (SCs) and the reduction of production costs in the Sudanese Paints Companies in Khartoum State. Researchers distributed (40) questionnaire forms among some of the workers in the field selected randomly (33) Forms were collected as 83%. Statistical package of social sciences programmer (SPSS) used for analyzing data. The study reached some findings from which: the strategic costs contribute in reducing costs during the products design stage, the companies has awareness in analyzing the competitive advantage situation to the competitors costs structure, the paints companies in Khartoum work to improve its operations and products continuously to decrease costs, Some of the study recommended to: there is necessity in applying the strategic cost methods together to activate the competitive advantage continuously , to do more studies in all the Sudanese industrial companies to the benefit of adopting the strategic cost in decreasing costs and to support the competitive advantage. Dr. Abubkr Ahmed Elhadi Abdelraheem | Dr. Badreldin Elhadi Ahmed Serajeldin | Aldouma Abdallah Abdalrahman Jedo"Strategic Cost and Activating Competitive Advantage" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-4 , June 2017, URL: http://www.ijtsrd.com/papers/ijtsrd147.pdf http://www.ijtsrd.com/management/accounting-and-finance/147/strategic-cost-and-activating-competitive-advantage/dr-abubkr-ahmed-elhadi-abdelraheem
The document presents an engagement cycle as a conceptual framework for patient and public engagement (PPE) in healthcare commissioning. The cycle outlines key PPE activities that should occur at each stage of the commissioning process, including engaging communities to identify health needs, engaging the public in priority-setting and strategic decisions, engaging patients in service design and improvement, patient-centered procurement and contracting, and patient-centered monitoring and performance management. It provides the rationale and benefits for each activity, and suggestions for how they can be implemented to meaningfully involve patients and the public throughout commissioning.
Top 3 Strategic Initiatives for Sustainable Results in Healthcare in Middle EastSTELIOS PIGADIOTIS
The document discusses strategic initiatives for sustainable healthcare in the Middle East. It outlines challenges in the current healthcare systems in GCC countries, including a lack of specialty care and high rates of medical tourism. It then proposes two solutions - implementing lean hospital management models to optimize costs while improving outcomes, and developing specialized training programs to address talent gaps. The top three strategic initiatives highlighted are focusing on knowledge excellence, operational and financial excellence, and building strategic alliances through public-private partnerships.
The impact of_customer_relationship_marketing_on_customer_satisfaction_of_the...ssuserc0e2e1
This document summarizes a research study that investigated the impact of customer relationship marketing on customer satisfaction at Arab Bank, which has locations in both Jordan and Saudi Arabia. The study utilized a questionnaire sent to 500 customers across both countries. The findings showed medium to high positive correlations between customer relationship marketing dimensions (like trust, commitment, communication) and customer satisfaction. There were also some differences found based on gender, age, education level, and between the two countries. The study concluded that applying customer relationship marketing strategies can help banks maintain their market share by increasing customer satisfaction.
9Assessing Market Opportunities and Targeting Market Seg.docxfredharris32
9
Assessing Market
Opportunities and Targeting
Market Segments
Fuse/Thinkstock
The aim of marketing is to know and understand the customer so well
the product or service fits him and sells itself.
—Peter Drucker
Learning Objectives
After reading this chapter, you should be able to do the following:
• Delineate the importance of performing a market opportunity analysis, and explain the process of assess-
ing market opportunities.
• Identify the four activities involved in completing a market demand analysis, and discuss commonly used
bases for market segmentation.
• Explain the use of three methods for measuring market potential.
• Discuss the substeps of the market segmentation and target marketing phases and the steps involved in the
market segmentation process.
Section 9.1Market Opportunity Analysis
Introduction
This chapter focuses on the details of identifying market opportunities, evaluating these
opportunities, and then deciding whether to pursue an opportunity. The careful analysis of a
marketing opportunity not only helps the organization grow by pursuing feasible opportuni-
ties, it also helps the organization avoid the costly mistake of pursuing an opportunity that is
not really viable, or one for which the internal resources are insufficient for its sustainment
over the long run.
9.1 Market Opportunity Analysis
Market opportunity analysis is the process of defining the exact nature of the opportunities
available in an organization’s operating environment in terms of external, financial, and internal
considerations. Figure 9.1 presents an overview of this process in terms of the steps involved
in the analysis.
As this diagram depicts, opportunity analysis is a comprehensive analysis of all aspects of
an alternative before decisions are made to pursue it. The results of such an analysis put the
decision-maker in a position of having a strong database from which to choose among the
various alternatives present in the environment in line with financial and internal considerations
that are specified by management.
The analysis begins with a detailed study of the environment in which the proposed business
would operate. This includes not only the political, legal, economic, social, cultural, and tech-
nological environments, but also market size, growth trends, and consumers’ attitudes and
behavior. It also involves a study of current and potential competitors who may be going after
the same customers the organization proposes to attract. These factors are external to the
organization or person contemplating the new venture; therefore, a thorough analysis of these
factors requires a great deal of diligence. The analysis usually involves a substantial commit-
ment of time and money to collect the necessary information. The tools used in the opportu-
nity assessment process are illustrated in Figure 9.1.
If the environmental analysis indicates that these factors are favorable to the potential bus.
6/4/2019 Print
https://content.ashford.edu/print/AUBUS620.12.1?sections=sec1.2&content=all&clientToken=facba320-3875-6b39-053e-fd4d5df2b43b&np=sec1.2 1/9
How can you apply this process to a company, product, and target market you are aware of?
1.2 The Marketing Management Process
Marketing management is a process that is intended to facilitate transactions by bringing buyers
and sellers together. Consistent with the marketing concept, the ultimate goal of the process is to
create exchanges that satisfy both company and customer.
As illustrated in Figure 1.2, the process of marketing management from the seller's perspective can
be characterized as a series of four stages of decision making: situation analysis, marketing
strategy, marketing mix decisions, and implementation and control.
Figure 1.2: Marketing management process
Each of these stages is described in greater detail in the sections that follow. Before proceeding,
however, it is important to keep two features of the model in mind. The purpose of the model is to
provide a measure of discipline to the process of marketing management to improve the quality of
managers' decisions. Its value lies in making sure that the decision maker is deliberate, thorough,
and systematic in the planning and execution of marketing strategy. An important consideration
when evaluating the model is that it is not simply a linear recipe card for decision making. It is
intended to provide an aid to assessing the goodness of fit between marketing problems and
alternative solutions. As such, it is not a substitute for thinking. The model can only be as useful,
flexible, and dynamic as the user makes it.
Stage I: Situation Analysis
In many instances, corporate, division, and business unit level goals and strategic priorities will
shape and direct the process of marketing management from the outset. Given those constraints,
the first step of the process is to undertake a thorough analysis of the current situation and
environment confronting the organization. Situation analysis is at the heart of marketing's endeavor
to identify new opportunities to satisfy unmet customer wants and needs. Opportunities typically
stem either from finding new ways to serve the needs of existing customers or uncovering new
markets for existing product or service lines. Many new opportunities incorporate elements of both
new products and new markets. Productrelated opportunities for a regional hospital, for example,
might include the addition of alternative therapies (e.g., acupuncture) or creating satellite wellness
or expresscare centers in local shopping centers and malls. The addition of a new service line in
sports medicine and rehabilitation care might be one way to reach a new segment of the market.
6/4/2019 Print
https://content.ashford.edu/print/AUBUS620.12.1?sections=sec1.2&content=all&clientToken=facba320-3875-6b39-053e-fd4d5df2b43b&np=sec1.2 2/9
CVS and many other companies are meeting shoppers'
needs conv.
Consumer Satisfaction Factor in Tourism Sectorijtsrd
Currently, public organizations need an analysis of consumer satisfaction to ensure that they are doing the right thing. The position of a state institution is not always easy due to the nature of the client, on the one hand, and the public, on the other. Citizens or consumers have different faces and different roles sometimes they serve consumers, and sometimes they behave like citizens, especially when they have to pay taxes or follow certain rules. This also reflects on the differences between the provision of public and private sector services. In addition, most public sector organizations provide services. Service quality studies in the tourism and hospitality industry are important to identify factors that determine consumer satisfaction or dissatisfaction. This article focuses on the analysis of tourists satisfaction with tourists as a destination and a specific methodology. Munkhzul Tuvshinbat | Khash-Erdene Baasanjargal "Consumer Satisfaction Factor in Tourism Sector" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-1 , December 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29714.pdf Paper URL: https://www.ijtsrd.com/management/marketing/29714/consumer-satisfaction-factor-in-tourism-sector/munkhzul-tuvshinbat
Customer management and organizational performance of banking sector a case ...Alexander Decker
The document discusses a study on customer management and organizational performance at Commercial Bank of Ethiopia branches in Haramaya and Harar, Ethiopia. It aims to investigate the relationship between customer management practices and organizational performance. A questionnaire was administered to bank employees, and the results were analyzed using SPSS. The findings indicate that effective customer management, including customer focus, organizational efficiency, and customer retention, can significantly improve organizational performance in terms of customer attraction, satisfaction, and retention. Therefore, customer management is an important strategy for banks to enhance their performance.
This presentation by Laura HARTMAN, Associate Professor, Uppsala University, Sweden, was made during the discussion “Designing Publicly Funded Healthcare Markets” held at the 66th meeting of the OECD Working Party No. 2 on Competition and Regulation on 26 November 2018. More papers and presentations on the topic can be found out at oe.cd/pfm.
DETERMINE THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION ON CONSUMER DEC...IAEME Publication
This document summarizes a research study that aimed to determine the influence of integrated marketing communication (IMC) on consumer decision-making in the pharmaceutical sector in Tamil Nadu, India. The study involved designing a questionnaire to survey marketing managers and analyzing the collected data using SPSS software. Descriptive statistics on the survey responses are provided. The results of hypothesis testing using regression analysis are also presented, showing that IMC and factors like coordinated marketing, synergy, and consumer behavior have a significant relationship and impact on one another. Over 60% of the variations in IMC are explained by the independent variables in the study.
Factors affect to relationship marketing for creating customer loyalty in hos...ViilosofiStill
This document summarizes a research paper that examines the relationships between service quality, customer trust, customer value, and customer loyalty for hospitals that have applied the Joint Commission International (JCI) accreditation standards through the green hospital concept. The study uses a survey of 209 respondents and SEM analysis. The findings are that 1) service quality positively influences customer trust, 2) customer trust positively influences customer value, 3) customer value positively influences customer loyalty, 4) customer trust negatively influences customer loyalty, and 5) customer value has a mediating effect on the relationship between customer trust and customer loyalty. The study aims to help hospitals improve relationships with customers and create long-term customer loyalty.
Organizational customers’ retention strategies on customer satisfaction case ...Alexander Decker
This document summarizes a research study that examined customer retention strategies at Equity Bank's Thika branch in Kenya. The study found that service quality has a significant impact on customer retention, while demographic factors like age, gender, education, and marital status do not influence retention. Additionally, the bank's stability, reliability, and community involvement also influence customer retention. The document recommends that banks focus on service quality improvements like operating hours, speed of service, responsiveness, and staff communication to boost retention.
The document outlines a 10 step marketing plan for an aesthetic-eyeplastic practice. It identifies the target market as middle to old-aged men and women seeking mid-face aesthetic procedures. Competitors include non-invasive cosmeceuticals. The opportunity is that surgeries provide superior results to boost self-esteem. The market size is undefined but estimated between PHP60-240 billion. The marketing mix includes minimal invasive procedures priced socially, promoted through partnerships and available in 3 medical centers. The strategy is differentiation by expertise and patient results.
Healthcare transition in GCC: Current Painful Realities & Proposed Strategic ...STELIOS PIGADIOTIS
Goals of research effort
1. Hands on analysis of GCC and specifically UAE healthcare market.
2. Proposed 2016 strategies for CEOs in GCC healthcare ecosystem
Running head COMPETITION, MARKETING MIX & PRICING 1 .docxSUBHI7
Running head: COMPETITION, MARKETING MIX & PRICING 1
Week 8: Assignment 2
HSA 305 Health Services Marketing
Student Name
Professor Prince A. Ordu, PhD.
May 29, 2017
COMPETITION & MARKETING MIX 2
Competition, Marketing Mix, and Pricing
The dental profession is a part of the health care system often overlooked as being
important to overall health. I will discuss the factors that will push dentistry to the forefront, and
provide the consumer with the best marketing mix and price. Several things can influence how
well a business does. Competition is a must if the business is to grow and do well. The
marketing mix of the business must consider consumer readings to make a purchase. The market
mix also includes the stage in the product’s life cycle, and the types of product market
availability. Competition causes businesses, to always stay as current as possible, with the
changing technology. All marketing channels have the potential for conflict and competition.
Resulting from such sources as goal conflict and poorly defined roles and rights (Kotler,
Shalowitz, & Stevens, 2008). Providing rewards to all channel participants can help manage the
conflict. Firms need to prepare valued offerings. The tool framework is the 4P’s of the
marketing mix, which are, product, price, place, and promotion. The consumer must be available
at the right time and place, and be affordable. The consumer should have awareness of the
offering and find it acceptable.
Services are classified under product as well. Price includes the cost of the services and
dental products. Discounts are provided and insurance payments as well as patient payments, are
included as payment. Promotions are offered through sales promotion, advertising, public
relations, and direct marketing. Place involves locations, inventory channels, and assortments.
Price in the dental office, is the marketing element that results in revenue. Transparency is very
important in dentistry. Patients need to trust the dentist and staff, even if factors arise such as the
fearful patient, and price is used as a reference to quality. The prices being readily available to
the patients, helps ease their anxiety and builds trust. I will provide the key characteristics of the
COMPETITION & MARKETING MIX 3
users of dental services (or products), analyze the competitive environment of dentistry, and
provide a course of action for strategic marketing success. I will also determine which tools of
the marketing mix are the most effective. Last, I will determine the best possible pricing strategy
for at least one of the products of service offered by the dental office.
Characteristics of Users of Products and Services
The users or patients of the dental office, are looking for quality service at a reasonable
price. The geographic segmentation includes the Charlotte area with some patients ...
As healthcare reform and transformation advances, providers will seek new ways to engage patients and influence behavior using connected health and will increasingly look for more advanced solutions that are proven to consistently motivate sustained behavioral change. These solutions are referred to as “Patient Portal 2.0.”
The Patient Portal 2.0 that the market requires relies on a host of functions that think outside the confines of Meaningful Use. In order to develop a portal that reaches into a population and makes a difference it is important to understand the purpose of the portal. Taking the necessary time to identify what motivates the intended audience and developing tools that deliver that experience is key to successfully engaging patients.
This paper looks at seven portal features that the market is currently pushing towards.
Application Of Quality Function Deployment In Healthcare Services A ReviewAngela Tyger
The document discusses the application of Quality Function Deployment (QFD) in healthcare services. It begins with an introduction to QFD and its use in determining customer needs and enhancing systems. It then reviews several research papers that have applied QFD in healthcare to improve service quality and customer satisfaction. The document concludes that QFD is an effective tool for healthcare providers to understand customer requirements and develop strategies to enhance service quality.
Self-Explanatory Nutrition Business Models of Consumer Behaviorinventionjournals
Research on the degree of influence of nutritional properties (labeling) of foodstuffs on consumer behavior shows an increasing trend, and therefore, the successful operation of large companies may depend on the inclusion of the nutritional status determinant in their food stuffs. Although consumer behavior is complex and different, it has structural and functional characteristics which can efficiently be simulated with modeling, and later on the basis of the generated model, to create software which is powerful and easy to use. The research subject of this paper is the use of modeling for creating business models of consumer behavior when purchasing food products, by including the determinant of nutritional status and involving a selfexplanatory component. The first objective is to develop a nutrition business model of consumer behavior in order to obtain information on the extent of the impact of nutritional labeling when buying food products and information related to significant new elements of the nutritional determinant that should be included in foodstuffs. The second objective is to implement in the business model an explanation of that model so that the user could obtain information on the methodologies used, i.e. an explanation of how the output was obtained in correlation with the methodologies and model input. This paper showcases a concept of modeling for building a business model of consumer behavior. The model is developed by using modern technologies such as Geographic information system (GIS) and data mining. The modeling is done in several stages in an entity-relationship diagram, by including a so called self-explanatory component in the model. A partial implementation of the nutrition behavior pattern was done with data obtained from the survey conducted among students enrolled in the first and second cycle at the Faculty of Technology and Technical Sciences in Veles, R.Macedonia and the analysis included statistical methods and data mining.
Principles of Business Document ...................UnknownKid3
MedEx is a healthcare app that aims to revolutionize the industry by addressing inefficiencies and improving patient outcomes. It conducted extensive research including surveys, interviews, competitor analysis, and reviewing publications to understand the sector and identify challenges. The app was set up using a meticulous process including research, strategic planning, building the platform, and staff recruitment to ensure successful implementation and functionality. It offers online consultations and pharmaceutical deliveries. The business plan outlines MedEx's vision, operational framework, marketing strategy centered on partnerships and campaigns, and strong financial projections over three years.
Strategic Cost and Activating Competitive Advantageijtsrd
This study aimed to identify the Role of Strategic Costs (SCs) in Activating Competitive Advantage (Field Study in the Paints Companies - Khartoum State). The study tested two hypotheses which are: There is a significant relation between (SCs) and the Activating of the Competitive Advantage in the Sudanese Paints Companies in Khartoum State, there is a significant relation between (SCs) and the reduction of production costs in the Sudanese Paints Companies in Khartoum State. Researchers distributed (40) questionnaire forms among some of the workers in the field selected randomly (33) Forms were collected as 83%. Statistical package of social sciences programmer (SPSS) used for analyzing data. The study reached some findings from which: the strategic costs contribute in reducing costs during the products design stage, the companies has awareness in analyzing the competitive advantage situation to the competitors costs structure, the paints companies in Khartoum work to improve its operations and products continuously to decrease costs, Some of the study recommended to: there is necessity in applying the strategic cost methods together to activate the competitive advantage continuously , to do more studies in all the Sudanese industrial companies to the benefit of adopting the strategic cost in decreasing costs and to support the competitive advantage. Dr. Abubkr Ahmed Elhadi Abdelraheem | Dr. Badreldin Elhadi Ahmed Serajeldin | Aldouma Abdallah Abdalrahman Jedo"Strategic Cost and Activating Competitive Advantage" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-4 , June 2017, URL: http://www.ijtsrd.com/papers/ijtsrd147.pdf http://www.ijtsrd.com/management/accounting-and-finance/147/strategic-cost-and-activating-competitive-advantage/dr-abubkr-ahmed-elhadi-abdelraheem
The document presents an engagement cycle as a conceptual framework for patient and public engagement (PPE) in healthcare commissioning. The cycle outlines key PPE activities that should occur at each stage of the commissioning process, including engaging communities to identify health needs, engaging the public in priority-setting and strategic decisions, engaging patients in service design and improvement, patient-centered procurement and contracting, and patient-centered monitoring and performance management. It provides the rationale and benefits for each activity, and suggestions for how they can be implemented to meaningfully involve patients and the public throughout commissioning.
Similar to FTMCP: FUZZY BASED TEST METRICS FOR COSMETOLOGY PARADIGM (20)
Properties of Fluids, Fluid Statics, Pressure MeasurementIndrajeet sahu
Properties of Fluids: Density, viscosity, surface tension, compressibility, and specific gravity define fluid behavior.
Fluid Statics: Studies pressure, hydrostatic pressure, buoyancy, and fluid forces on surfaces.
Pressure at a Point: In a static fluid, the pressure at any point is the same in all directions. This is known as Pascal's principle. The pressure increases with depth due to the weight of the fluid above.
Hydrostatic Pressure: The pressure exerted by a fluid at rest due to the force of gravity. It can be calculated using the formula P=ρghP=ρgh, where PP is the pressure, ρρ is the fluid density, gg is the acceleration due to gravity, and hh is the height of the fluid column above the point in question.
Buoyancy: The upward force exerted by a fluid on a submerged or partially submerged object. This force is equal to the weight of the fluid displaced by the object, as described by Archimedes' principle. Buoyancy explains why objects float or sink in fluids.
Fluid Pressure on Surfaces: The analysis of pressure forces on surfaces submerged in fluids. This includes calculating the total force and the center of pressure, which is the point where the resultant pressure force acts.
Pressure Measurement: Manometers, barometers, pressure gauges, and differential pressure transducers measure fluid pressure.
A high-Speed Communication System is based on the Design of a Bi-NoC Router, ...DharmaBanothu
The Network on Chip (NoC) has emerged as an effective
solution for intercommunication infrastructure within System on
Chip (SoC) designs, overcoming the limitations of traditional
methods that face significant bottlenecks. However, the complexity
of NoC design presents numerous challenges related to
performance metrics such as scalability, latency, power
consumption, and signal integrity. This project addresses the
issues within the router's memory unit and proposes an enhanced
memory structure. To achieve efficient data transfer, FIFO buffers
are implemented in distributed RAM and virtual channels for
FPGA-based NoC. The project introduces advanced FIFO-based
memory units within the NoC router, assessing their performance
in a Bi-directional NoC (Bi-NoC) configuration. The primary
objective is to reduce the router's workload while enhancing the
FIFO internal structure. To further improve data transfer speed,
a Bi-NoC with a self-configurable intercommunication channel is
suggested. Simulation and synthesis results demonstrate
guaranteed throughput, predictable latency, and equitable
network access, showing significant improvement over previous
designs
Particle Swarm Optimization–Long Short-Term Memory based Channel Estimation w...IJCNCJournal
Paper Title
Particle Swarm Optimization–Long Short-Term Memory based Channel Estimation with Hybrid Beam Forming Power Transfer in WSN-IoT Applications
Authors
Reginald Jude Sixtus J and Tamilarasi Muthu, Puducherry Technological University, India
Abstract
Non-Orthogonal Multiple Access (NOMA) helps to overcome various difficulties in future technology wireless communications. NOMA, when utilized with millimeter wave multiple-input multiple-output (MIMO) systems, channel estimation becomes extremely difficult. For reaping the benefits of the NOMA and mm-Wave combination, effective channel estimation is required. In this paper, we propose an enhanced particle swarm optimization based long short-term memory estimator network (PSOLSTMEstNet), which is a neural network model that can be employed to forecast the bandwidth required in the mm-Wave MIMO network. The prime advantage of the LSTM is that it has the capability of dynamically adapting to the functioning pattern of fluctuating channel state. The LSTM stage with adaptive coding and modulation enhances the BER.PSO algorithm is employed to optimize input weights of LSTM network. The modified algorithm splits the power by channel condition of every single user. Participants will be first sorted into distinct groups depending upon respective channel conditions, using a hybrid beamforming approach. The network characteristics are fine-estimated using PSO-LSTMEstNet after a rough approximation of channels parameters derived from the received data.
Keywords
Signal to Noise Ratio (SNR), Bit Error Rate (BER), mm-Wave, MIMO, NOMA, deep learning, optimization.
Volume URL: https://airccse.org/journal/ijc2022.html
Abstract URL:https://aircconline.com/abstract/ijcnc/v14n5/14522cnc05.html
Pdf URL: https://aircconline.com/ijcnc/V14N5/14522cnc05.pdf
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#adhocnetwork #VANETs #OLSRrouting #routing #MPR #nderesidualenergy #korea #cognitiveradionetworks #radionetworks #rendezvoussequence
Here's where you can reach us : ijcnc@airccse.org or ijcnc@aircconline.com
3rd International Conference on Artificial Intelligence Advances (AIAD 2024)GiselleginaGloria
3rd International Conference on Artificial Intelligence Advances (AIAD 2024) will act as a major forum for the presentation of innovative ideas, approaches, developments, and research projects in the area advanced Artificial Intelligence. It will also serve to facilitate the exchange of information between researchers and industry professionals to discuss the latest issues and advancement in the research area. Core areas of AI and advanced multi-disciplinary and its applications will be covered during the conferences.
Build the Next Generation of Apps with the Einstein 1 Platform.
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Blood finder application project report (1).pdfKamal Acharya
Blood Finder is an emergency time app where a user can search for the blood banks as
well as the registered blood donors around Mumbai. This application also provide an
opportunity for the user of this application to become a registered donor for this user have
to enroll for the donor request from the application itself. If the admin wish to make user
a registered donor, with some of the formalities with the organization it can be done.
Specialization of this application is that the user will not have to register on sign-in for
searching the blood banks and blood donors it can be just done by installing the
application to the mobile.
The purpose of making this application is to save the user’s time for searching blood of
needed blood group during the time of the emergency.
This is an android application developed in Java and XML with the connectivity of
SQLite database. This application will provide most of basic functionality required for an
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user friendly.
This study Examines the Effectiveness of Talent Procurement through the Imple...DharmaBanothu
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forward mindset recruiters are walking/showing interest
towards E-Recruitment. Present most of the HRs of
many companies are choosing E-Recruitment as the best
choice for recruitment. E-Recruitment is being done
through many online platforms like Linkedin, Naukri,
Instagram , Facebook etc. Now with high technology E-
Recruitment has gone through next level by using
Artificial Intelligence too.
Key Words : Talent Management, Talent Acquisition , E-
Recruitment , Artificial Intelligence Introduction
Effectiveness of Talent Acquisition through E-
Recruitment in this topic we will discuss about 4important
and interlinked topics which are
Determination of Equivalent Circuit parameters and performance characteristic...pvpriya2
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Digital Twins Computer Networking Paper Presentation.pptxaryanpankaj78
A Digital Twin in computer networking is a virtual representation of a physical network, used to simulate, analyze, and optimize network performance and reliability. It leverages real-time data to enhance network management, predict issues, and improve decision-making processes.
Digital Twins Computer Networking Paper Presentation.pptx
FTMCP: FUZZY BASED TEST METRICS FOR COSMETOLOGY PARADIGM
1. Advanced Computational Intelligence: An International Journal, Vol.7, No.1/2/3/4, October 2020
DOI: 10.5121/acii.2020.7401 1
FTMCP: FUZZY BASED TEST METRICS FOR
COSMETOLOGY PARADIGM
Shahzad Ashraf1
, SehrishSaleem2
and Syed Afnan3
1
HohaiUniversity Changzhou Jiangsu, China
2
Muhammad Nawaz Sharif University of Engineering & Technology Multan Pakistan
3
Hilal Foods Private Limited
ABSTRACT
With the advent of modern technology, its essential to avail the latest consumer trends to get maximum efficient
results in the context of a globalized market. More attention is paid to the consumption of manufactured goods
and everyday items. Much less attention is paid to the service sector, in particular medical, recreational and
physical. There is also a lack of application of mathematically grounded, computer methods and models for
such modelling. We proposeda fuzzy based test metrics for a cosmetology paradigm (FTMCP) as tasks of
multi-criteria decision making on a variety of alternatives. The Specific features of cosmetology services,
marketing, communication components are determined. A computer model in the Fuzzy Tech, specialized
software product for computer fuzzy modelling, was developed. Integrated assessments for cosmetic institutions
have been calculated. The results are analyzed and recommendations for improving the quality of cosmetology
service, websites of cosmetology institutions, are suggested. The principles of the proposed approach, the
described fuzzy model and its computer implementation can be applied to a wide range of tasks of multi criteria
assessment of customer service in various social fields - retail stores, medicine, culture, health, physical
education and training, public catering, other household and domestic services.
KEYWORDS
Fuzzy based metrics, paradigm, cosmetology, assessment
1. INTRODUCTION
With the passage of time, the competitiveness in service sector in Asian countries is increasing day
by day particularly in healthcare sector (cosmetology).There fore, the issues of patients' interaction
with healthcare institutions become very relevant. At present, the providers of various treatment
services the existence and operation of such institutions of various forms of ownership has
createdbroad opportunities for customers to choose the appropriate care and a specific doctor [1]. A
visitor to the healthcare centre should choose a specific cosmetology institution, where he/ she will
apply, in a variety of proposals with several criteria for quality, safety, price, an assortment of
cosmetology services, other service parameters. That is, he/ she faces a question of a multi criteria
choice, for the solution of which it is expedient to apply appropriate scientific and practical
approaches and methods [2]. On the other hand, the cosmetic institutions themselves, their managers,
2. Advanced Computational Intelligence: An International Journal, Vol.7, No.1/2/3/4, October 2020
2
marketers, other leading specialists need reliable, scientifically sound, tools (that are not too difficult
in practical daily use) for monitoring the quality of their work, and self-evaluation from the
perspective of potential customers. It is necessary not only to evaluate themselves but also actual or
potential competitors. Therefore, there is an urgent need to develop and use appropriate, modern
methods and models.
The consumer behaviour is huge and complex in nature, especially in consumer service decisions[3].
Whether it is affected by buyer’s characteristics or the environment of the customers that resulted in
an actual purchase. The fact that consumers choose a certain services by a certain firms and
disregard others has an important implication [4], to a firm especially the marketing team; it
is critical to understand the uniqueness of various consumers, marketers should be able not only
producing unique services but also consider their needs, wants and preferences by strategizing the
appropriate marketing plan for the firm in order to attract new and existing consumer to avail.
The rest of the findings are structured as: Related work is placed in section 2. The proposed model
has been explained in section 3, while concluding remarks are available in section 4.
2. RELATED WORK
The practice shows that while availing variety of services there are numerous unavoidable factor
appears very fragmentarily [5]. Despite all, the market for these services is rapidly expanding.
Therefore, for the beauty, health, well-being industry, decision-making models are needed by both
producers and consumers, taking into account the image, perceived quality, basic marketing
components [6]. It presents the results of Six Sigma integration[7], discrete modelling and multi-
criteria methods for improving beauty services, obtaining compromise solutions about incomes,
costs, use of resources and customer satisfaction. The ranking approach in accordance with the
preferences of experts was used. The author [8], emphasis the services quality, ways of assessing
client’s expectations regarding the quality of care in health facilities, the perceived quality of
cosmetology services were considered.It is established that positive assessments of the customer
service quality are related to the intentions [9], to use it in the future, which ensures a high level of
customer retention [10]. If the cosmetic institution supports its clients on a lifelong basis, one can
achieve a higher level of client retention and reduce the number of lost customers. Approaches to
budget allocation between various components of promotion (and marketing) of cosmetology
services were offered [11].
Among the most important areas of research of cosmetology services are the relationships between
clients and staff, the corporate loyalty of clients of beauty salons. It is noted that although positive
interaction with staff and participation in the development of treatment options is very important,
interaction with friends and family and associated activities also have a positive impact on the image
of the beauty parlours [12]. Particular attention is paid to the study of the demand for medical
cosmetology for Asian countries. It is established that demographic variables and monthly income
lead to significant differences in the most desired operation and acceptable costs [13]. It should be
noted that the expected improvement in beauty from these services is limited. Despite the
attractiveness of the appearance, the economic efficiency of investments in improving the beauty is
ambiguous. For the average consumer, the monetary benefits of plastic surgery, cosmetic procedures
are sometimes not worth the cost [14]. In connection with discontent with one's own body and
manifestations of aging, people resort to various cosmetic therapies, including plastic surgery. Often,
3. Advanced Computational Intelligence: An International Journal, Vol.7, No.1/2/3/4, October 2020
3
customers tend to imitate the appearance of celebrities. It is necessary to minimize the negative
effects of plastic surgery and reduce the wrong motives.
The Bayesian model is proposed by [15], which help to avoid the unforeseen consequences of plastic
surgery in the health care system. The literature discusses the possibility for trade-offs between the
clinical nature and other elements of customer service necessary to provide the service. It is noted
that cosmetology clinics often do not provide the right balance between comfort and procedural
possibilities. This is necessary to create loyalty and repeated calls for services. Wellness cosmetic
centres have become a real force that affects health. As the interest in physical well-being increased,
this type of therapy became popular among clients and medical specialists[16]. The centres of
cosmetology treatment have become attractive for a growing number of clients. As a result of the
development of various applications (treatment of diseases, improvement of appearance),
cosmetology centres have become an integral part of the healthcare industry. Health tourism has
started and has begun to thrive.
Aesthetic medicine has become one of the fastest growing segments of health tourism[17]. To date,
however, scientific research on this market is clearly not enough. Services in the field of aesthetic
medicine are usually only discussed descriptively, as a subcategory of medical tourism. It is noted
that the quality of cosmetology services, the organizational characteristics of the cosmetology
facilities, the relationship with specialists and service personnel, has a strong influence on the
assessments of consumers, especially for the elderly [18]. However, there are no quantitative models
for evaluation cosmologic services by consumers of aesthetic medicine. Interesting is the
comparative analysis of health tourism in Asian countries, in particular, wellness services[19]. This
market is globalized and competition is intensifying, which requires higher standards of service and
uniqueness.
It shows thata dynamic market for a cosmetology establishment, a unique profile is needed that
combines directly cosmetology services with other various accompanying service products and
various similar offers[20]. Modern cosmetology centres offer clients an increasing number of
services. They are very diverse, and include a variety of medicines, cosmetic specialists, aesthetics
and hairdressing procedures, offered to clients as samples of products, profiled specialized medical
and preventive packages of services, various health programs [21]. An trend in recent years is that
more and more often different organizations realize the importance of organizing measures to
improve the health of their employees, including using wellness and cosmetology procedures. There
is a growing awareness of the need for health programs in general, as a means leading to the creation
of a culture of health in organizations. The notion of a culture of health is becoming increasingly
important for companies. Statistics show that the number of health problems is steadily increasing
[22].
Resolving the cost issues, many companies have begun to implement health programs to improve the
psycho-physical health of their employees. In particular, studies confirm the usefulness (in certain
cases) of health-improving cosmetology programs in the process of forming a corporate culture of
health[23]. There are factors that limit the usability of such program. It is necessary to note the
problems of the safety of services and protection of patients' personal data, these services received.
All formal and technical rules that directly or indirectly affect safety standards in cosmetological
health centres determine the overall safety of cosmetology services[24]. Its level is an important
competitive advantage in running a business, security is becoming increasingly important in
marketing a health-oriented business. Because of the specifics of cosmetology services, there are
4. Advanced Computational Intelligence: An International Journal, Vol.7, No.1/2/3/4, October 2020
4
many different segments of such security. Among them are medical aspects as well as personal
information security. It is the last element that allows customers to trust a certain beauty
establishment. Only careful protection of personal information ensures the ethics and confidentiality
of the provision of cosmetology services, which is extremely important for their recipient. The
problem of transparency in the market of cosmetology services in the context of official rules has not
been solved in general [25]. This refers to the standards of services provided (not covering some
relatively new forms of cosmetology services), the interrelationships of different quality components
and specific service providers.
2.1. Comparison Between Cosmetology Services
Table 1.The composition of criteria for the assessment of cosmetology institutions (points)
A meticulous service comparative has been made among difference cosmetology service providers
particular in Asian countries. Further, the work of these cosmetic institutions was studied in more
detail, relying on field observations with direct visits to institutions, accessible information on their
websites and feedback from visitors in social networks and the Internet as a whole. The shrewd
criteria has been set up and falls into three large groups [26]. Each of the contains its own set of sub
criteria, the implementation of which is proposed to be assessed with the corresponding scores,
shown in Table 1.
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Table 2.Evaluation of services and prices
Setting this criterion, an evaluation results of the most common cosmetology institutions in the Asian
countries was carried out. These result shows (Table 2 &3) that there can be additional, exclusive,
unique opportunities (offers, services, procedures) that are not of a mass character, provided by only
one cosmetology clinic but at this stage of the preliminary comparison, they should not be taken into
account, since clients of such services find them not through a simple comparison and choice in the
market of cosmetology services, but in other, specific ways.
Table 4.Evaluation of personnel and equipment
Lumenis
Esthetic
Cosmetology
Proper
Cosmetology
Continent
Feskov
Clinic
Oxford
Medical
Stylus
Studio
Institute
Hyalual
Lazer
House
Nucu
Cosmetic
Kharkiv
City
Cosmetology
Gold
Clinic
ARLI
Services breadth (2) 0 0 1 2 2 1 0 0 0 1 2 2 1
Prices level (2) 0 1 0 0 1 1 1 1 0 1 2 2 0
Working time (2) 2 0 1 0 0 1 1 2 2 2 1 0 0
Work on weekends
(1)
1 0 1 0 0 0 1 1 1 0 0 0 0
Additional services
(2)
2 0 1 1 0 0 0 0 0 0 0 1 0
Information about
services (2)
1 0 2 1 1 1 2 2 2 1 2 2 1
Location (2) 2 2 2 2 1 2 2 0 2 2 0 0 0
Transport
accessibility (2)
2 2 2 2 2 2 1 0 2 2 0 0 1
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3. PROPOSED FUZZY BASED FTMCP PARADIGM
In order to strengthen the cosmetology services, we proposed a fuzzy based model having series of
application decisions. Establishing theoretical and methodological foundations, we are using a Fuzzy
Tech[27], specialized tool and taking numerical data from aforementioned table as a input elements
which further generalized as communications (the sum of the assessment for individual sub-criteria
may range from 0 to 19 points; their verbal estimates - weak, average, excellent), Services Prices
(range from 0 to 15 points; their verbal estimates - low, medium, high), Staff Equipment (range from
0 to 11 points; their verbal estimates – bad, satisfactory, good). In Accordance to the required
algorithm for this model, we represents each of the parameters in the form of linguistic variable [28],
with three terms.
These can be represented graphically by the corresponding piecewise-linear membership
functions[29]. Similarly, the output parameter will be obtained on a five-point scale: Estimation
(range from 0 to 5 points; their verbal estimates – negative, zero, positive. Specific numerical
parameters for constructing the input and output membership functions described above are presented
in Table 5.The proposed FTMCP model is shown in Figure 1. In addition to the input variables
(represented by the membership functions), the model contains a set of decision estimations[3]. It is a
complete search of variants of combinations of all possible linguistic terms and a corresponding
conclusion on the evaluation. In this case, there are more than 10 Possible estimations. The Figure 2,
renders the applied values in Fuzzy Tech application to get the real time results from applied
communications, services and the Staff Equipment. Figure 3, depicts the estimated ratio of these
terms according to the increasing number of cosmetology institutions. These factors clearly depict
the dependence of the results on the input data. It’s possible to establish areas of strong influence of a
sharp change in an individual input parameter on a generalized estimate.
Table 5. Numerical values for the membership functions of input and output variables
The statistics illustrated in figure 3, presages the variations in outcome. This is due to the market
situation. As number of cosmetology centre increases from 30 to 60, the significant improvements
have been recorded to communicating the consumers. Thereby, number of services are also
increased but staff members are in same number.
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Table 6.List of intended cosmetology institute with assessments points
3.1. FTMCP Assessment Process
The proposed FTMCP model makes the assessment on the basis of the given shrewd parameters.
These parameters are divided into three main groups. For example, the input of initial data and
obtaining the results. The obtained numerical results of calculations for all the cosmetological
institutions selected for consideration are given in Table 6.The table shows the distribution into four
main groups: leaders in the market of cosmetology services. The numerical passement is shown in
Figure 4, that ratifies some drawbacks from consumer point of view due to high prices, insufficient
comprehensive list of services, and the lack of substantial communication. At the same instance, no
one is using new, modern marketing communications capabilities (for example, QR codes for mobile
devices, special versions of smart phone websites, electronic payment through bank cards). A
common drawback is also a weak reflection of customer feedback[30]. In particular, the review gives
the impression of artificial, false, irrelevant, do not inspire confidence because of the lack of
specifics, time-binding and the like.
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Figure 4. The FTMCP parameter adjustment
4. CONCLUSION
Every person ambitious to avail good healthcare facilities at affordable price. The choice of
appropriate healthcare and related institute is remained a critical challenge. Keeping current situation,
we have developed a Fuzzy based Cosmetology Paradigm (FTMCP) which renders the possible
solution. This model can be used both to compare the cosmetic institutions that exist in the
cosmetology services industry and to self-analyze the function of a different cosmetic institution. It
allows to identify the strengths and weaknesses of own competitors. Corresponding actions to
address the identified shortcomings may lead to an increase in the assessment of the institution by the
public, patients, visitors, potential clients. In order to ratify the survey results we used Fuzzy Tech
application that provides maximum estimated output.
Moreover, the proposed approach can be successfully used for a wide range of tasks of multi-criteria
evaluation of the service, marketing components in the provision of various services by the relevant
enterprises (and institutions) to the population. Such institutions include, in particular, pharmacies,
medical institutions (in the context of the introduction of insurance medicine), other enterprises
providing various servicing, domestic and commercial services.
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AUTHORS
SHAHZAD ASHRAF received B.E. degree in Computer Systems Engineering, and M.E. in Communication
System and Networks from Mehran Engineering & Technology University, Jamshoro Pakistan in 2004, and
2014 respectively. He got Ph.D. degree in Information and Communication Engineering with the College of
Internet of Things of Engineering, Hohai University Changzhou China in 2018. From
2005 to 2016, he served as an Assistant Professor at NFC Institute of Engineering and
Technology Multan, Pakistan. His area of interest includes computer engineering,
wireless communication, robotics and control, signal processing, grid and distributed
computing, computer hardware and networks, vector graphics designing, artificial
intelligence, machine learning, neuro-fuzzy systems, computer architecture, solid state
devices, and web engineering.
He is an active and prominent reviewer of many renowned international journals including IEEE Access,
ACM, wireless personal communications, IET, IETE, international journal of distributed sensor networks,
international journal of microwave and wireless technologies, journal of robotics and control, international
journal of data science and analytics, international journal of computers & technology, Technium: romanian
journal of applied sciences and technology, iran journal of computer science, international arab journal of
information technology, emerald: sensor review, international journal of pervasive computing and
communications, journal of engineering and technology, i manager: journal on wireless communication
networks, international journal of advanced research in computer and communication engineering, advances in
science, technology and engineering systems journal, and IGI global.
SEHRISH SALEEM did her Bachelor Science in Computer Science degree from NFC
Institute of Engineering and Technology Multan and MPhil in Computer Science from
National College of Business Administration & Economics Lahore Pakistan in 2013 and
2016, respectively. She is serving as a Lecturer in Department of Computer Science at
Muhammad Nawaz Sharif University of Engineering & Technology Multan Pakistan.
She focused on Software Engineering during her thesis work in MPhil CS. Her research
interest includes Big Data Analytics, distributed Computing, Artificial Intelligence and
machine learning.
SYED AFNAN received B.S. degree in Computer Sciences from University of Karachi,
Karachi Pakistan in the year 2006. He completed his M.S. in Computer and
Communication Networks from Hamdard University, Karachi Pakistan in 2020. He is
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currently enrolled in M.Phil. leading to Ph.D. program at Hamdard University, Karachi Pakistan. He is
currently working at Hilal Foods (Pvt.) Limited, Pakistan as Head of IT Infrastructure. He also served Dow
University of Health Sciences, Karachi Pakistan on different positions including Director IT, Head of IT
Governance and System Administrator from year 2010 to 2019. His area of interest includes system analysis
and design, cryptography, inter-communication networks, wireless communication, network security, system
architecture and design, machine learning, deep learning, neural and fuzzy system, and Internet of things.