Paul Middlebrook and Judith Stracey, Transform Conference 2012Communicate Magazine
Case study- a story of radical brand transformation through brand storytelling.
Business in highly competitive and often relatively low margin sectors focus their energy quite rightly on service excellence and risk mitigation.
In this pursuit to deliver competitive service levels, businesses often forget 'who they are and why they are different'. They stop communicating 'ATTITUDE' and focus on 'A to B'.
The document provides guidance for students working on an essay assignment, including prompts for discussion, examples of student responses, and notes on key elements to address such as form, language, audience, purpose, and context (FLAPC). It encourages unpacking the prompt, stating intentions, and discussing choices in writing. Sample activities include completing a grouping prompt, reading example essays, and creating a statement of intention or explanation.
Transform: Cultural & Language Considerations, Sarah MrowickiCommunicate Magazine
Cultural & Language Considerations for Global Branding
It's an interesting observation that many communicators can spend tens of thousands of pounds creating a marketing message in English, yet when that same message is needed for foreign markets, a simple translation is deemed to be enough to transfer all the brand values into words that will resonate in a culturally sensitive way within the local market. The fact is, there's a lot more to it than that.
Illustrated via a series of case histories, and real concept research you'll discover how to do it and equally importantly, how not to do it.
Sarah Mrowicki, Mother Tongue, account director
The media institution that would best distribute the author's magazine is IPC Media. IPC Media already distributes similar music magazines like NME that target the same audience. IPC Media publishes hundreds of magazines and over 26.5 million people read their magazines every year, proving its success. Distributing the magazine through popular retail outlets like newsagents and supermarkets would be the primary distribution method, as most people purchase magazines at shops. Ensuring distribution in major retailers like Tesco and Sainsbury's is important to maximize sales opportunities. The magazine should also be available through subscription and online to stay competitive in the digital age.
Paul Middlebrook and Judith Stracey, Transform Conference 2012Communicate Magazine
Case study- a story of radical brand transformation through brand storytelling.
Business in highly competitive and often relatively low margin sectors focus their energy quite rightly on service excellence and risk mitigation.
In this pursuit to deliver competitive service levels, businesses often forget 'who they are and why they are different'. They stop communicating 'ATTITUDE' and focus on 'A to B'.
The document provides guidance for students working on an essay assignment, including prompts for discussion, examples of student responses, and notes on key elements to address such as form, language, audience, purpose, and context (FLAPC). It encourages unpacking the prompt, stating intentions, and discussing choices in writing. Sample activities include completing a grouping prompt, reading example essays, and creating a statement of intention or explanation.
Transform: Cultural & Language Considerations, Sarah MrowickiCommunicate Magazine
Cultural & Language Considerations for Global Branding
It's an interesting observation that many communicators can spend tens of thousands of pounds creating a marketing message in English, yet when that same message is needed for foreign markets, a simple translation is deemed to be enough to transfer all the brand values into words that will resonate in a culturally sensitive way within the local market. The fact is, there's a lot more to it than that.
Illustrated via a series of case histories, and real concept research you'll discover how to do it and equally importantly, how not to do it.
Sarah Mrowicki, Mother Tongue, account director
The media institution that would best distribute the author's magazine is IPC Media. IPC Media already distributes similar music magazines like NME that target the same audience. IPC Media publishes hundreds of magazines and over 26.5 million people read their magazines every year, proving its success. Distributing the magazine through popular retail outlets like newsagents and supermarkets would be the primary distribution method, as most people purchase magazines at shops. Ensuring distribution in major retailers like Tesco and Sainsbury's is important to maximize sales opportunities. The magazine should also be available through subscription and online to stay competitive in the digital age.
Training your organisation on SharePointMarijn Somers
This document outlines different approaches for training organizational users on SharePoint. It discusses the importance of training for adoption and advantages it provides users. Various training methods are presented, including classroom, short bursts, coaching, train-the-trainer, on-demand videos, wikis/blogs, and playground environments. It also recommends distributing information on training opportunities through technology adoption lifecycle communications, coaching, video training with forums, and academy sites with multiple training solutions and support documentation. Key takeaways emphasize providing multiple training repetitions and examples from customers.
The document discusses the history and capabilities of Microsoft SharePoint in large organizations. It traces SharePoint's evolution from 2001 to the present day. It describes how SharePoint can provide a single infrastructure for intranets, extranets, and internet sites. It also outlines how SharePoint supports various business functions like business intelligence, collaboration, search, and content management. Finally, it provides examples of how large companies have implemented SharePoint solutions for functions like corporate identity, intranets, document management, and more.
This document discusses the potential value of cloud computing for companies. It predicts that within the next year, companies will push for at least one on-demand application to save money. While initially aimed at cost savings, cloud computing can improve collaboration, security, scalability and access. The document then provides examples of four organizations that achieved significant cost savings and productivity gains by adopting Google Apps, a cloud computing solution. These organizations included a technology services provider, retailer, newspaper publisher and city government.
Centura Design & Print Solutions is a certified small, woman-owned graphic and web design and print management firm with over 30 years of experience. They offer branding, graphic design, web design, offset and digital printing, mailing campaigns, and other marketing services. Centura believes communicating with clients to understand their needs, innovating to create distinctive designs, and ensuring high-quality performance are key to exceeding client expectations on every project.
Este álbum de fotografías documenta la historia y arquitectura de San Juan, Puerto Rico a través de imágenes de edificios y lugares históricos de la ciudad como La Fortaleza, la Catedral de San Juan Bautista y el Castillo San Felipe del Morro.
This document discusses tangrams, a Chinese puzzle consisting of seven shapes that form a square. It instructs readers to cut out the seven shapes, label them, and use them to recreate sample shapes or create their own. The goal is to investigate how shapes can be combined and separated, relating to a math standard about composing and decomposing two-dimensional shapes.
La Segunda Guerra Mundial y el Holocausto marcaron un punto bajo para Occidente. Un grupo de estudiantes de 4o de la ESO realizaron un trabajo de investigación sobre este periodo a partir de un texto, analizando la Segunda Guerra Mundial y el Holocausto Nazi que acabó con la vida de millones de judíos en Europa.
The Build-It Programe - Corporate Engagement Awards 2015 winnerCommunicate Magazine
Launched in April 2013, the Build-It programme was co-created by London Youth and social innovation agency Cospa.
Benefitting 1,500 young people in south London over an initial two-year period, the Build-it programme gives young people the chance to learn trade and building skills and access employment opportunities by working on the regeneration of social housing and empty homes within their local communities.
Build-It is supported by two key corporate partners, building contractors Keepmoat and Mears, along with other cross-sector organisations. The programme ensured each of the partner’s met their own individual objectives. Ranging from improved housing stock for Lambeth council to improving the skills of work ready young people in apprenticeships and the career development of young people. Each objective was useful for the local community and taught key skills to disadvantaged young people.
Tim Reading, director of Cospa and one of its partners will join us to tell their compelling story about bringing together the local community and corporate partners to get young people learning how to build and use their skills to regenerate social housing.
The document discusses the Co-operative Group's brand architecture and reasons for developing a unified brand identity. It notes that the Group has over 5,000 outlets, 120,000 employees, and £13.7 billion in sales in 2009. The objectives are to get the 7 million households that trade with one Co-operative business to trade with multiple businesses, and to shift public perception of the brand from "dusty" and "tired" to modern and innovative. Developing a consistent brand identity across all Co-operative businesses will strengthen customer recognition of the family of businesses.
The CSR Report X Factor - Simon Propper, Emma Howard Boyd, Dax LovegroveCommunicate Magazine
Simon Propper of Context, Emma Howard Boyd of Jupiter Management, and Dax Lovegrove of WWF discuss which corporate sustainability reports have the X Factor
This document discusses the complex relationship between modern states, democracy, and organized violence. It makes three key points:
1. Early states consolidated power through war, but internal violence decreased as potential for violence increased through growing state power.
2. Later, states further rationalized domestic violence through law and professionalized security forces, allowing civil society and markets to emerge.
3. Democracy has an ambivalent relationship with violence and war. It can both discourage and encourage violence, depending on factors like nationalism, individualism, and economic concerns. Securing collective long-term security remains an ongoing challenge.
The document provides biographical and health-related information about Ashley Rianne Wong. It includes details about her family history, birthplace, physical fitness scores, daily activities, social relationships, and progression of photos from childhood to age 15. The document also shares an interview with her mother discussing health, fitness, diet and lifestyle in high school during the 1970s.
The document provides an introduction to the UK Bribery Act 2010. It summarizes the Act's main provisions, including general bribery offences, foreign public official bribery, corporate failure to prevent bribery, penalties, and timeline for implementation. It also discusses draft government guidance on adequate anti-bribery procedures and considerations around communications and crisis management related to bribery issues.
The document discusses a corporate communications manager's decision to create an iPad app to distribute company information. It notes that research found iPad visits were increasing and the tablet was well-suited to the target audience's needs. The manager analyzed competitors' apps and chose a tailored one for quick access to updates. Since launching, the app has seen many downloads and positive impact on communicating with investors.
- The author was excited but nervous to participate in a service learning project working with at-risk children at Reeves Terrace Park through an organization called City Life Club.
- Each Friday, the author and a small group of students would go to the park to play games with 10 children from low-income homes in the neighborhood.
- The experience opened the author's eyes to the challenges these children face and how much joy a small act of kindness, like an Easter egg hunt, could bring them. The author was rewarded by making a positive influence and plans to take lessons from this experience into their future career as a teacher.
Going paperless is difficult because people are attached to physical paper for sentimental reasons and as a backup. While digitizing documents provides benefits like easy access and searchability, it requires effort to scan everything and ensure all documents are properly filed and stored electronically. Many struggle to fully commit to being paperless when old habits die hard and the physical aspects of paper provide comfort even if digital options are more convenient.
Corporate Reporting and Human Capital - Employer branding in human capitalCommunicate Magazine
A large portion of a brand's identity derives from its staff, which is why it is so important to manage and measure your employer brand.
Through collaboration with Communicate magazine, Emperor and Rethink Group researched
how organisations in the UK and Ireland are succeeding in employer brand management and where there's room for improvement. They looked at how companies invest in employer brand management and whether organisations report on its human capital within its annual report.
The session discussed the findings of the research and highlighted areas for improvement.
www.communicatemagazine.co.uk/humancapital
На берегу Черного моря легко представить, что золотая рыбка поймана, и социальные сети начали приносить деньги. А на самом деле на фестивале Marketing Jazzz 2010 под Одессой были показаны общие подходы к типам присутствия, стадиям жизненного цикла в соцмедиа и как можно извлечь из них выгоду.
Training your organisation on SharePointMarijn Somers
This document outlines different approaches for training organizational users on SharePoint. It discusses the importance of training for adoption and advantages it provides users. Various training methods are presented, including classroom, short bursts, coaching, train-the-trainer, on-demand videos, wikis/blogs, and playground environments. It also recommends distributing information on training opportunities through technology adoption lifecycle communications, coaching, video training with forums, and academy sites with multiple training solutions and support documentation. Key takeaways emphasize providing multiple training repetitions and examples from customers.
The document discusses the history and capabilities of Microsoft SharePoint in large organizations. It traces SharePoint's evolution from 2001 to the present day. It describes how SharePoint can provide a single infrastructure for intranets, extranets, and internet sites. It also outlines how SharePoint supports various business functions like business intelligence, collaboration, search, and content management. Finally, it provides examples of how large companies have implemented SharePoint solutions for functions like corporate identity, intranets, document management, and more.
This document discusses the potential value of cloud computing for companies. It predicts that within the next year, companies will push for at least one on-demand application to save money. While initially aimed at cost savings, cloud computing can improve collaboration, security, scalability and access. The document then provides examples of four organizations that achieved significant cost savings and productivity gains by adopting Google Apps, a cloud computing solution. These organizations included a technology services provider, retailer, newspaper publisher and city government.
Centura Design & Print Solutions is a certified small, woman-owned graphic and web design and print management firm with over 30 years of experience. They offer branding, graphic design, web design, offset and digital printing, mailing campaigns, and other marketing services. Centura believes communicating with clients to understand their needs, innovating to create distinctive designs, and ensuring high-quality performance are key to exceeding client expectations on every project.
Este álbum de fotografías documenta la historia y arquitectura de San Juan, Puerto Rico a través de imágenes de edificios y lugares históricos de la ciudad como La Fortaleza, la Catedral de San Juan Bautista y el Castillo San Felipe del Morro.
This document discusses tangrams, a Chinese puzzle consisting of seven shapes that form a square. It instructs readers to cut out the seven shapes, label them, and use them to recreate sample shapes or create their own. The goal is to investigate how shapes can be combined and separated, relating to a math standard about composing and decomposing two-dimensional shapes.
La Segunda Guerra Mundial y el Holocausto marcaron un punto bajo para Occidente. Un grupo de estudiantes de 4o de la ESO realizaron un trabajo de investigación sobre este periodo a partir de un texto, analizando la Segunda Guerra Mundial y el Holocausto Nazi que acabó con la vida de millones de judíos en Europa.
The Build-It Programe - Corporate Engagement Awards 2015 winnerCommunicate Magazine
Launched in April 2013, the Build-It programme was co-created by London Youth and social innovation agency Cospa.
Benefitting 1,500 young people in south London over an initial two-year period, the Build-it programme gives young people the chance to learn trade and building skills and access employment opportunities by working on the regeneration of social housing and empty homes within their local communities.
Build-It is supported by two key corporate partners, building contractors Keepmoat and Mears, along with other cross-sector organisations. The programme ensured each of the partner’s met their own individual objectives. Ranging from improved housing stock for Lambeth council to improving the skills of work ready young people in apprenticeships and the career development of young people. Each objective was useful for the local community and taught key skills to disadvantaged young people.
Tim Reading, director of Cospa and one of its partners will join us to tell their compelling story about bringing together the local community and corporate partners to get young people learning how to build and use their skills to regenerate social housing.
The document discusses the Co-operative Group's brand architecture and reasons for developing a unified brand identity. It notes that the Group has over 5,000 outlets, 120,000 employees, and £13.7 billion in sales in 2009. The objectives are to get the 7 million households that trade with one Co-operative business to trade with multiple businesses, and to shift public perception of the brand from "dusty" and "tired" to modern and innovative. Developing a consistent brand identity across all Co-operative businesses will strengthen customer recognition of the family of businesses.
The CSR Report X Factor - Simon Propper, Emma Howard Boyd, Dax LovegroveCommunicate Magazine
Simon Propper of Context, Emma Howard Boyd of Jupiter Management, and Dax Lovegrove of WWF discuss which corporate sustainability reports have the X Factor
This document discusses the complex relationship between modern states, democracy, and organized violence. It makes three key points:
1. Early states consolidated power through war, but internal violence decreased as potential for violence increased through growing state power.
2. Later, states further rationalized domestic violence through law and professionalized security forces, allowing civil society and markets to emerge.
3. Democracy has an ambivalent relationship with violence and war. It can both discourage and encourage violence, depending on factors like nationalism, individualism, and economic concerns. Securing collective long-term security remains an ongoing challenge.
The document provides biographical and health-related information about Ashley Rianne Wong. It includes details about her family history, birthplace, physical fitness scores, daily activities, social relationships, and progression of photos from childhood to age 15. The document also shares an interview with her mother discussing health, fitness, diet and lifestyle in high school during the 1970s.
The document provides an introduction to the UK Bribery Act 2010. It summarizes the Act's main provisions, including general bribery offences, foreign public official bribery, corporate failure to prevent bribery, penalties, and timeline for implementation. It also discusses draft government guidance on adequate anti-bribery procedures and considerations around communications and crisis management related to bribery issues.
The document discusses a corporate communications manager's decision to create an iPad app to distribute company information. It notes that research found iPad visits were increasing and the tablet was well-suited to the target audience's needs. The manager analyzed competitors' apps and chose a tailored one for quick access to updates. Since launching, the app has seen many downloads and positive impact on communicating with investors.
- The author was excited but nervous to participate in a service learning project working with at-risk children at Reeves Terrace Park through an organization called City Life Club.
- Each Friday, the author and a small group of students would go to the park to play games with 10 children from low-income homes in the neighborhood.
- The experience opened the author's eyes to the challenges these children face and how much joy a small act of kindness, like an Easter egg hunt, could bring them. The author was rewarded by making a positive influence and plans to take lessons from this experience into their future career as a teacher.
Going paperless is difficult because people are attached to physical paper for sentimental reasons and as a backup. While digitizing documents provides benefits like easy access and searchability, it requires effort to scan everything and ensure all documents are properly filed and stored electronically. Many struggle to fully commit to being paperless when old habits die hard and the physical aspects of paper provide comfort even if digital options are more convenient.
Corporate Reporting and Human Capital - Employer branding in human capitalCommunicate Magazine
A large portion of a brand's identity derives from its staff, which is why it is so important to manage and measure your employer brand.
Through collaboration with Communicate magazine, Emperor and Rethink Group researched
how organisations in the UK and Ireland are succeeding in employer brand management and where there's room for improvement. They looked at how companies invest in employer brand management and whether organisations report on its human capital within its annual report.
The session discussed the findings of the research and highlighted areas for improvement.
www.communicatemagazine.co.uk/humancapital
На берегу Черного моря легко представить, что золотая рыбка поймана, и социальные сети начали приносить деньги. А на самом деле на фестивале Marketing Jazzz 2010 под Одессой были показаны общие подходы к типам присутствия, стадиям жизненного цикла в соцмедиа и как можно извлечь из них выгоду.
Презентация на тему "Краудсорсинг для инновационных команд"
Спикер: Трейвиш Михаил Ильич, президент АРМ "ОмниГрейд", г.Москва
Презентация подготовлена в рамках Фестиваля молодежных инноваций "Иннофест" в ноябре-декабре 2014 года в Нижнем Новгороде.
Как реализовать все этапы разработки SMM-стратегии так, чтобы время и средства, вложенные в SMM, не пропали даром. Ведь изначально неправильно выбранная стратегия приведёт компанию к тому, к чему она не стремилась… И это в лучшем случае…
3. В топ-25 самых популярных соцсетей мира 3 геналогических сети Универсальные сети Сети знакомств Деловые Источник: Alexa . com , Wikipedia . com , анализ Семейные Список крупнейших соцсетей в мире Социальная сеть Тип Сети Млн. пользователей 1 Facebook Универсальная 300 2 Myspace Универсальная 263 3 Qzone Универсальная 200 4 Windows live spaces Универсальная 120 5 Habbo Универсальная 117 6 Friendster Универсальная 90 7 hi5 Универсальная 80 8 Geni.com Семейная 70 9 Tagged.com Универсальная 70 10 Orkut Универсальная 67 11 Flixtster Фильмы 63 12 Netlog Универсальная 58 13 Vkontakte Универсальная 51 14 MyLife Семейная 51 15 LinkedIn Деловая 50 16 Classmates Универсальная 50 17 Twitter Микроблоги 45 18 Bebo Универсальная 40 19 Odnoklassniki Универсальная 40 20 Badoo Знакомства 37 21 Adult FriendFinder Знакомства 33 22 Flickr Фото 32 23 Last.fm Музыкальная 30 24 MyHeritage Семейная 30 25 Xanga Блоги 27
4. Даже в кризисное время зарубежные семейные соцсети привлекают деньги Год основания Инвесторы 2006 Частные венчурный фонд – $ 1 млн Charles River Ventures - $10 млн. Кол-во профилей 70 млн. 1998 >30 млн. Венчурные фонды – 95 млн. долл. Приобретена Spectrum Equity Investors за 300 млн. долл В 2009 вышла на IPO с планами привлечь 75 млн. долл. 2007 25 млн. Приобретена MyHeritage в 2008 2007 N/A Частные инвесторы в области биотехнологий Джейм Ли и Джеймс Левой Соренсон 2007 34 млн. Vspring Capital, , бизнес-ангелы 2003 > 3 5 млн. Index Venture и Accel Partners – 15 млн. долл. в сентябре 2008 Привлекались инвестиции в 2008-2010 Приобретена MyHeritage в 2010
6. Кризис поменял взгляд инвесторов на инвестиции в социальные сети – вопросов стало больше До кризиса После кризиса Очень интересная идея, а Вы можете сделать сеть крупней Одноклассников? А сколько сейчас стоят Одноклассники? Зачем нужна еще одна соцсеть? Как Вы будете зарабатывать? Как, Вы с первого месяца не зарабатываете? Когда Вы умрете, если не поднимете деньги? Кому нужно еще столько inventory?
7.
8. Стратегические партнеры Familyspace 2008- наст. время Семейный банковский эксперт Медийное продвижение 2009-наст время Продвижение праздника День Семьи с элементами социального маркетинга 2009 –наст время Медийное продвижение Сервис генерации заявок на займы 2009-наст.время Семейные путешествия на авто 2009 – наст.время Продвижение и продажа семейных товаров (постельное белье 2009 – наст.время Медийное продвижение Создание каталога товаров Продвижение радиопередач в семейной тематике 2008-наст.время Создание и продвижение «Парка Семьи» 2008-2009 Инвестторгбанк
9. Процесс поиска денег Идея Тизер Презентация Финмодель Инвестмеморандум Ноу-Хау Роад-шоу NDA Term- Sheet SHA $$ $$$ $$$