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Analysing Magazines – Top of the
             Pops
       October 2007 Issue


  By Lizzie Mitchell
The Masthead is pink and sparkly       The logo is in the top right
and in a girly font to appeal to its   hand corner and is in the same
target audience of young girls.        style as the masthead to create
                                       a signature style. The BBC logo
                                       in the left hand corner creates
The main image features well           trust as it is a well known and
known movie stars, smiling and         trusted brand so parents won’t
looking happy to create the            worry about the content inside.
young and positive feel of the         The secondary images of
magazine. The image observes           couples and the sell lines relate
the rule of thirds by locating         to gossip and crushes, all of
them on the right hand side of         which will appeal to the target
the page and placing the focal         audience. The colourful banner
points along the intersecting lines    draws attention to the sell line
if the page was divided into nine      and contrasts the pink banner
squares. Their clothing isn’t          above it – so will attract the
revealing and is cute and              attention of young girls.
girly, which makes it suitable for
children.                              The products in the ‘A List
                                       Glam’ section are all very
The main sell line uses child-like     cheap which will again attract
language like ‘star’ and ‘make-        young girls who maybe only
over’ to attract young girls           get a small amount of pocket
attention – they want to look like     money to spend each week –
the girls on the cover so they will    so they may be persuaded to
be lured in by the style tips this     buy TOTP magazine because
magazine offers.                       of the cheap fashions inside.
                                       The words ‘glam’ and ‘hot’
                                       are also targeted towards a
                                       younger audience.
Target audience of TOTP Magazine
                Key facts
 Cover Price          £2.99
 Frequency            Weekly
 Circulation          78,352
 Readership           331,000
 Boys                 15%
 Girls                87%
 Age range            11-15 years

The table above shows the target audience is mainly girls aged 11-15. The magazine
targets these children by using lots of pink and purple colours on the cover, and having
images of mainly girls on the cover – mainly ‘pop princesses’ which these young girls will
look up too and aspire to be like. The sell lines all relate to gossip and looking ‘glam’ or
‘make over tips’ which will appeal to young girls as they want to look like these girls on
the cover. Lots of acronyms like ‘omg’ are used which are representative of how the
target audience talk.
History of TOTP Magazine
•   Top of the Pops magazine is a weekly publication published by BBC Magazines. It
    features chart information, star gossip, fashion and beauty advice, quizzes, song
    lyrics and posters.
•   The magazine was launched in February 1995, and is famous for giving girl group
    The Spice Girls their nicknames..
•   It was originally marketed as the missing link between Smash Hits and NME, but
    changed to have less music content and target young girls.
•   It is still published today, in 2012, despite the TV show being cancelled.

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Front Cover Analysis - Top of the Pops

  • 1. Analysing Magazines – Top of the Pops October 2007 Issue By Lizzie Mitchell
  • 2. The Masthead is pink and sparkly The logo is in the top right and in a girly font to appeal to its hand corner and is in the same target audience of young girls. style as the masthead to create a signature style. The BBC logo in the left hand corner creates The main image features well trust as it is a well known and known movie stars, smiling and trusted brand so parents won’t looking happy to create the worry about the content inside. young and positive feel of the The secondary images of magazine. The image observes couples and the sell lines relate the rule of thirds by locating to gossip and crushes, all of them on the right hand side of which will appeal to the target the page and placing the focal audience. The colourful banner points along the intersecting lines draws attention to the sell line if the page was divided into nine and contrasts the pink banner squares. Their clothing isn’t above it – so will attract the revealing and is cute and attention of young girls. girly, which makes it suitable for children. The products in the ‘A List Glam’ section are all very The main sell line uses child-like cheap which will again attract language like ‘star’ and ‘make- young girls who maybe only over’ to attract young girls get a small amount of pocket attention – they want to look like money to spend each week – the girls on the cover so they will so they may be persuaded to be lured in by the style tips this buy TOTP magazine because magazine offers. of the cheap fashions inside. The words ‘glam’ and ‘hot’ are also targeted towards a younger audience.
  • 3. Target audience of TOTP Magazine Key facts Cover Price £2.99 Frequency Weekly Circulation 78,352 Readership 331,000 Boys 15% Girls 87% Age range 11-15 years The table above shows the target audience is mainly girls aged 11-15. The magazine targets these children by using lots of pink and purple colours on the cover, and having images of mainly girls on the cover – mainly ‘pop princesses’ which these young girls will look up too and aspire to be like. The sell lines all relate to gossip and looking ‘glam’ or ‘make over tips’ which will appeal to young girls as they want to look like these girls on the cover. Lots of acronyms like ‘omg’ are used which are representative of how the target audience talk.
  • 4. History of TOTP Magazine • Top of the Pops magazine is a weekly publication published by BBC Magazines. It features chart information, star gossip, fashion and beauty advice, quizzes, song lyrics and posters. • The magazine was launched in February 1995, and is famous for giving girl group The Spice Girls their nicknames.. • It was originally marketed as the missing link between Smash Hits and NME, but changed to have less music content and target young girls. • It is still published today, in 2012, despite the TV show being cancelled.