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From Team Flow to System Flow to Customer Flow
Practical Tools to Keep Valuable Work Moving
fernando@squirrelnorth.com
@fer_cuenca
Fernando Cuenca, AKC, AKT
SQUIRRELNORTH
ALTERNATIVE PATHS TO AGILITY
11th Annual Conference
November 5th, 2019
SquirrelNorth
Tailored Agility
Our
Mission
We focus on pragmatic ways that fit your existing company's
processes, culture and marketplace challenges. We help you identify
where you want to be & the obstacles that are currently preventing
you from being there. We do this by involving everyone at all levels:
sustainable practices for your teams, tools for managers to improve
their services, and approaches for executives to manage risk and
scale across their enterprise.
“Our highest priority is to satisfy the
customer through early and continuous
delivery of valuable software.”
From
someone’s
needs…
… to those needs
being fulfilled.
Flow of Work
Flow of Work
“I promise…”
“Here it is!”Commitment
Point
Delivery
Point
Lead Time
“Deliver working software frequently,
from a couple of weeks to a couple of
months, with a preference to the
shorter timescale.”
Flow
Flow of Work
Product
Design
Software
Development
Compliance
Operations
Design and UX Marketing
Product
Design
Software
Development
Compliance
Operations
Design and UX Marketing
Team Flow
Customer Flow
Prototypical Evolutionary Stages
Loosely-Affiliated
Individuals
Inwards-looking
Teams
System-aware
Teams
Fit-for-Purpose
System of Teams
Sustainable
Service
Unhappy Custom
ers
Happy Customers
Loosely-Affiliated Individuals:
“Process? What’s that?”
• No intentional process
• Not clear what business we’re in, or
who our customer really is
• Inconsistent results, highly dependent
on individuals
• Fragile structure
Inwards-looking Teams:
“Everything revolves around us”
• Inconsistent process
• Poor understanding of who the
Customer is, or what the work really is
• Lack of alignment between people and
groups
• Overburdening, inability to prioritize
• Individual heroics are common
• Unhappy Customers, Overburdened
Workers
System-aware Teams:
“We’re connected, we pull together”
• Consistent process, inconsistent outcomes
• Work is better understood
• Lack of end-to-end visibility and alignment
between groups
• Reliance on heroics from line managers
• Workplace less stressful, more collaborative
• Customers describe the service as unreliable
• Unhappy Customers, Happier Workers
Fit-for-Purpose System of Teams:
“We all put the Customer first!”
• Consistent process and outcomes
• Work is well understood, end-to-end, and is
Customer-recognizable
• Demand & Capability in balance
• Sense of unity and purpose
• No need for heroics
• Customer expectations understood, and met
• Happy Customers, potentially unsustainable
Sustainable Service:
“Everyone is better off if we’re here to stay”
• Consistent economic performance (cost
targets, margins, etc.)
• Work is classified by Customer risk
• Classes of Service offered
• Procedures are followed when under
stress
• Systems Thinking & Quantitative
Decision-making
• Satisfies Customers and Stakeholders in a
sustainable way
“If only we had management support…”
Working your way up
From “Loosely Affiliated Group of Individuals”…
…to “Inwards-looking Teams”
Rudimentary understanding that work is not all the same
Rudimentary understanding of team-level process and workflow
Work
classification
Team
Workflow
Making Team
Commitments
Basic Team
Agreements
5∞
Collaboration &
self-organization
Team WIP limits
Per person WIP
limits
3
Raising blockers
From “Inwards-looking Teams”…
…to “System-aware Teams”
Understand who the customer is, and what's meaningful to them
Gain basic awareness of end-to-end process
Take action on systemic barriers to flow
Code Back-
end ServiceAdd Product
to Shopping
Cart
Add missing
tests to
automation
suite
2+2 = 5
How Come?
Regression
testing for
August
Release
Investigate
DB lock issue
in Server
TO-1
Product
Feature
ProductionIssue
Defect
Paul
Product Manager
Ted
Test Manager
Dev
Team
Ursula
User
Implementation Tasks
ReleaseTesting
Sarah
Sys Admin
Customer Recognizable
Work Types
Downstream WorkflowUpstream Workflow
Extend workflow
understanding upstream
and downstream
Stronger awareness of team
interdependency
Systemic Barriers to Flow
Add Product
to Shopping
Cart
Test server
unavailable
Date: 24/10/2018
Environment
Outage
Missing
Information
SME
availability
Blocker Clustering
Impact prediction
Add Product to
Shopping Cart
Commitment
Point
Rudimentary ability to
measure System Lead Time
Better understanding of
Commitment
Ability to track Aging and
define “trigger” points
0
5
10
15
20
25
1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58
Frequency
Duration (days)
Avg = 5 75th=15
“What
happened
here?”
From “System-aware Teams”…
…to “F4P System of Teams”
Evolve more sophisticated workflow understanding
Increase quantitative awareness
Develop the ability to forecast
Develop basic ability to shape demand
Understand what makes you “fit for purpose” (F4P)
Do we
understand
the feature?
Do we know
how to build
it?
What happens
when we try to
actually
implement it?
Did we build what
we thought we
built?
Is this what the
Business was
really looking for?
What happens
when we integrate
this feature with
the others?
BA Dev Test Deploy
Workflow organized around
the knowledge discovery
process
Explicit modeling of queues
Explicit modeling of
workflow wait steps
Gradual elimination of wait
states
Lead Time
Waiting Waiting WaitingWorking Working WaitingWorking
Team
A
Team
B
Manage dependencies:
peer-to-peer, parent-child
Replenishment Delivery
Decoupled Replenishment &
Delivery Cadences
Deferred Commitment
Manage Flow Here Manage Flow HereManage Flow Here
More granular flow
management
Gradual elimination of
unbounded steps
3∞ 2 3 ∞ ∞ ∞10∞3 5 ∞
WIP Constrained workflows
Service Control Chart
0
5
10
15
20
25
1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58
*
0
5
10
15
20
25
30
35
40
45
Cummulative Flow
Done Build
0
100
200
300
400
500
600
Collect better Demand &
Capability Data
Increase quantitative
awareness
Analyze Customer Fitness-
for-Purpose Criteria
Ability to do probabilistic
forecasting
Flow Predictability
Variation
time
impact
time
impact
time
impact
time
impact
Expedite
Fixed Date
Standard
Intangible
Offer package of Classes of
Service to affect selection
and determine SLA
Commitment
Point
Explicit policies to affect
entry and discard
From “F4P System of Teams”…
…to “Sustainable Service” and Beyond
Increase sophistication for quantitative analysis
More sophisticated workflow management
Develop capability to explicitly allocate capacity
Ability to manage staff liquidity across services
Use explicit buffers to smooth flow Anticipate & Schedule Dependencies
Montecarlo
simulations
Statistical
Decision-making
Utilize hybrid fixed service
teams together with a flexible
labor pool
Back to Evolution…
Loosely-Affiliated
Individuals
Inwards-looking
Teams
System-aware
Teams
Fit-for Purpose
System of Teams
Sustainable
Service
time
performance
Recipe for Evolutionary Change
Stressor
Reflection
Mechanism
Leadership
A look under the hood?
Under the Hood: The KMM
Evolutionary Change Model /
Coaching Model
SQUIRRELNORTH
ALTERNATIVE PATHS TO AGILITY
Fernando Cuenca
Principal Consultant, SquirrelNorth
Fernando started as a developer in the early 90s (C++ used to be his best
friend), discovered Extreme Programming in the early 2000s, carried the “dev
manager” title for a brief period, and became a full time Agile Coach by 2009.
Since then, he has worked for organizations in various industries (such as Finance
& Banking, Oil & Energy, Marketing, Correctional Services, etc.), coaching teams
to better understand the way they do work, introduce technical engineering
practices and help them improve their processes incrementally, drawing from the
Agile and Kanban bodies of knowledge.
His focus these days is working with leadership “above the team” to better
manage the end-to-end flow of work in ways that yield better, systemic results.
He holds a degree in Information Systems Engineering. He is also an Accredited
Kanban Consultant and Trainer.
fernando@squirrelnorth.com
SQUIRRELNORTH
ALTERNATIVE PATHS TO AGILITY

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From Team Flow to System Flow to Customer Flow: Practical Tools to Keep Valuable Work Moving

  • 1. From Team Flow to System Flow to Customer Flow Practical Tools to Keep Valuable Work Moving fernando@squirrelnorth.com @fer_cuenca Fernando Cuenca, AKC, AKT SQUIRRELNORTH ALTERNATIVE PATHS TO AGILITY 11th Annual Conference November 5th, 2019
  • 2. SquirrelNorth Tailored Agility Our Mission We focus on pragmatic ways that fit your existing company's processes, culture and marketplace challenges. We help you identify where you want to be & the obstacles that are currently preventing you from being there. We do this by involving everyone at all levels: sustainable practices for your teams, tools for managers to improve their services, and approaches for executives to manage risk and scale across their enterprise.
  • 3.
  • 4.
  • 5. “Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.”
  • 6.
  • 7. From someone’s needs… … to those needs being fulfilled. Flow of Work
  • 8. Flow of Work “I promise…” “Here it is!”Commitment Point Delivery Point Lead Time
  • 9. “Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale.” Flow
  • 12.
  • 15. Loosely-Affiliated Individuals: “Process? What’s that?” • No intentional process • Not clear what business we’re in, or who our customer really is • Inconsistent results, highly dependent on individuals • Fragile structure
  • 16. Inwards-looking Teams: “Everything revolves around us” • Inconsistent process • Poor understanding of who the Customer is, or what the work really is • Lack of alignment between people and groups • Overburdening, inability to prioritize • Individual heroics are common • Unhappy Customers, Overburdened Workers
  • 17. System-aware Teams: “We’re connected, we pull together” • Consistent process, inconsistent outcomes • Work is better understood • Lack of end-to-end visibility and alignment between groups • Reliance on heroics from line managers • Workplace less stressful, more collaborative • Customers describe the service as unreliable • Unhappy Customers, Happier Workers
  • 18. Fit-for-Purpose System of Teams: “We all put the Customer first!” • Consistent process and outcomes • Work is well understood, end-to-end, and is Customer-recognizable • Demand & Capability in balance • Sense of unity and purpose • No need for heroics • Customer expectations understood, and met • Happy Customers, potentially unsustainable
  • 19. Sustainable Service: “Everyone is better off if we’re here to stay” • Consistent economic performance (cost targets, margins, etc.) • Work is classified by Customer risk • Classes of Service offered • Procedures are followed when under stress • Systems Thinking & Quantitative Decision-making • Satisfies Customers and Stakeholders in a sustainable way
  • 20. “If only we had management support…”
  • 22. From “Loosely Affiliated Group of Individuals”… …to “Inwards-looking Teams” Rudimentary understanding that work is not all the same Rudimentary understanding of team-level process and workflow
  • 24. 5∞ Collaboration & self-organization Team WIP limits Per person WIP limits 3 Raising blockers
  • 25.
  • 26. From “Inwards-looking Teams”… …to “System-aware Teams” Understand who the customer is, and what's meaningful to them Gain basic awareness of end-to-end process Take action on systemic barriers to flow
  • 27. Code Back- end ServiceAdd Product to Shopping Cart Add missing tests to automation suite 2+2 = 5 How Come? Regression testing for August Release Investigate DB lock issue in Server TO-1 Product Feature ProductionIssue Defect Paul Product Manager Ted Test Manager Dev Team Ursula User Implementation Tasks ReleaseTesting Sarah Sys Admin Customer Recognizable Work Types
  • 28. Downstream WorkflowUpstream Workflow Extend workflow understanding upstream and downstream
  • 29. Stronger awareness of team interdependency Systemic Barriers to Flow
  • 30. Add Product to Shopping Cart Test server unavailable Date: 24/10/2018 Environment Outage Missing Information SME availability Blocker Clustering Impact prediction
  • 31. Add Product to Shopping Cart Commitment Point Rudimentary ability to measure System Lead Time Better understanding of Commitment Ability to track Aging and define “trigger” points 0 5 10 15 20 25 1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58 Frequency Duration (days) Avg = 5 75th=15 “What happened here?”
  • 32. From “System-aware Teams”… …to “F4P System of Teams” Evolve more sophisticated workflow understanding Increase quantitative awareness Develop the ability to forecast Develop basic ability to shape demand Understand what makes you “fit for purpose” (F4P)
  • 33. Do we understand the feature? Do we know how to build it? What happens when we try to actually implement it? Did we build what we thought we built? Is this what the Business was really looking for? What happens when we integrate this feature with the others? BA Dev Test Deploy Workflow organized around the knowledge discovery process
  • 34. Explicit modeling of queues Explicit modeling of workflow wait steps Gradual elimination of wait states Lead Time Waiting Waiting WaitingWorking Working WaitingWorking
  • 36. Replenishment Delivery Decoupled Replenishment & Delivery Cadences Deferred Commitment Manage Flow Here Manage Flow HereManage Flow Here More granular flow management
  • 37. Gradual elimination of unbounded steps 3∞ 2 3 ∞ ∞ ∞10∞3 5 ∞ WIP Constrained workflows
  • 38. Service Control Chart 0 5 10 15 20 25 1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58 * 0 5 10 15 20 25 30 35 40 45 Cummulative Flow Done Build 0 100 200 300 400 500 600 Collect better Demand & Capability Data Increase quantitative awareness Analyze Customer Fitness- for-Purpose Criteria Ability to do probabilistic forecasting Flow Predictability Variation
  • 39. time impact time impact time impact time impact Expedite Fixed Date Standard Intangible Offer package of Classes of Service to affect selection and determine SLA Commitment Point Explicit policies to affect entry and discard
  • 40. From “F4P System of Teams”… …to “Sustainable Service” and Beyond Increase sophistication for quantitative analysis More sophisticated workflow management Develop capability to explicitly allocate capacity Ability to manage staff liquidity across services Use explicit buffers to smooth flow Anticipate & Schedule Dependencies Montecarlo simulations Statistical Decision-making Utilize hybrid fixed service teams together with a flexible labor pool
  • 42. Recipe for Evolutionary Change Stressor Reflection Mechanism Leadership
  • 43.
  • 44. A look under the hood?
  • 45. Under the Hood: The KMM Evolutionary Change Model / Coaching Model
  • 46.
  • 48. Fernando Cuenca Principal Consultant, SquirrelNorth Fernando started as a developer in the early 90s (C++ used to be his best friend), discovered Extreme Programming in the early 2000s, carried the “dev manager” title for a brief period, and became a full time Agile Coach by 2009. Since then, he has worked for organizations in various industries (such as Finance & Banking, Oil & Energy, Marketing, Correctional Services, etc.), coaching teams to better understand the way they do work, introduce technical engineering practices and help them improve their processes incrementally, drawing from the Agile and Kanban bodies of knowledge. His focus these days is working with leadership “above the team” to better manage the end-to-end flow of work in ways that yield better, systemic results. He holds a degree in Information Systems Engineering. He is also an Accredited Kanban Consultant and Trainer. fernando@squirrelnorth.com SQUIRRELNORTH ALTERNATIVE PATHS TO AGILITY