1. From Social Media to Social Selling
The Evolution of Social Tools
Presented by Carole Smith
Travel Centres Conference 2013

2. Social Sites: A Part of Our Lives
2003
2006
2011
• LinkedIn
• Twitter
• Google+
2004
2010
• Facebook
• Pinterest

3. Why Brands Embraced Social Media
1.19 Billion
500 Million
70 Million
238 Million 343 Million

4. Targeting The Travel Buyer
1960’s - 1970’s
1980’s
1990s
ATTRACT STAGE
CONVERSION
2000’s

5. The Challenges for Brands
Why do I need to use these sites?
How do I integrate them into my business?
How do I know I’m effective?
What’s the ROI for my efforts?

6. Benefits of Using Social Sites for Business
Increased awareness of product, services
with targeted audience
More favourable perception of our
product, services
Better understanding of customer
perception of our brand
Increase in new business
Source: Harvard Business Review report ‘The New Conversation: Taking Social Media from Talk to Action" (2012)

7. Where we’re at now with Social ...
Social Intelligence
Social Customer Care
Social CRM
Social Selling

8. Social Selling: Online Buying Cycle
Selection
&
Purchase
Curiosity
Awareness
Consideration
&
Comparison
Specific
Interests &
Search

9. The Online Travel Consumer
Top Sites for Researching Travel
76%
40%
21%
Source: TripAdvisor survey of 15,000 travellers Jan 2013

10. Content is King and distribution is Queen!

11. https://www.facebook.com/SocialMediaCoachIE
https://twitter.com/CaroleSmith_
http://ie.linkedin.com/in/synneocarolesmith
http://www.synneo.ie/
Tel 353 (1) 547 7884