The document discusses how rural Catalan communities are adapting to new technologies and the information society. It provides examples of communities in the region of La Conca de Barberà that are using technologies like email, websites, and social media. Around 3 out of 4 people in the region use ICT technologies in some way. Websites are commonly used to provide information about local products and social networks are becoming more popular for a similar purpose. The document analyzes how technologies may impact marketing costs and processes as well as product innovation for rural communities.