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From Intel to Facebook to AppSumo
The document discusses how modern businesses can adopt strategies from startups to be more agile and adaptable. It highlights how the workforce has become more transient, marketing has shifted to social media and videos, and pricing models have moved to virtual goods and subscriptions. It recommends embracing tools like Google Docs, outsourcing functions, focusing on results over location, and using data to guide decisions. The document also provides recommendations for sites, books, and tools to follow that can help companies maintain a startup mindset.
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From Intel to Facebook to AppSumo
- 1. From Intel toAppSumo How to run any business like a startup
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- 5. What are thosetwo lines?
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- 14. Employees are differentOur parents: 30 years, loyalty, 1 company Our generation: transient, jobs every 2-5 years, work not just for money but for “fun” “meaning” “friends”
- 15. Data driven decisionmaking
- 16. Pricing has changed.Virtual goods AppSumo model Excel vs. Google Spreadsheets Traditional software models are dying
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- 18. Marketing has changed.Zappos 1-800 Number YouTube Videos Twitter 2 Way Social > Link
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- 20. Chaos is yourfriend
- 21. 3 things todo tomorrow Cancel 1 meeting Call 1 Customer
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- 23. Tools http://tungle.me http://99designs.comGoogle Docs Cloud based tools, check out http://appsumo.com/d Freelancer.com Google Site Optimizer Basecamphq.com Foresee / kissinsights.com http://yammer.com
- 24. Sites to Followhttp://techstartu.ps http://news.ycombinator.com http://startup-marketing.com http://okdork.com http://andrewchenblog.com http://steveblank.com http://startuplessonslearned.com http://kausik.net
- 25. Books to ReadParadox of Choice Art of the Start Custdev at custdev.com Avinash’s book Four Hour Work Week Permission Marketing Seven Day Weekend – Ricardo Metler
Editor's Notes
- #14 Reasons why location doesn’t matter More companies are web based - tools enable people to easily communicate -BaseCamp for your projects, remember the milk for todos, github for sourcing, Skype for chatting, - yammer.com - save costs Gambit was run remotely for 2 years #2 reason people quit jobs is cause of commute
- #15 Not just about hiring and putting them into their slot. Work on making them happy. Empowering them. Becoming CEO. Quit intel =>facebook story
- #16 - feeling based decisions. meritocracy Real time ability for data - more things are online. - tools available
- #17 How many people buy a car before they test drive it? - software today is still buy and try model. - social games example, - not the winning model but something to test / consider for your business
- #18 Tools: getafreelancer.com, 99designs All about working 24/7 - roi on the time you have available. - improved quality of response from people abroad - prototype abroad, bring it in house Picture of erasz Not about outsourcing, about maximizing your value. Discuss nishant in the beginning
- #19 Sharing > link baiting - talking to customers - they can gang up against you Tools: snapabug, twitter, hootsuite (something to monitor what they are saying), grasshopper (1800 #) Has changed a lot. From shove it in your face to a friend shared. Buying tv ads is over. TV ad is now something your friend shows you Customers can attack you and others will hear Information access has grown and will grow People have many things pulling for attention Look at google analytics for social sales on appsumo
- #20 Eric ries & steve blank - get customers then build - build, check, adjust, repeat how intel did things: We still ran on excel. 1.5 years of meetings and no change how I started appsumo. 2 months and profitable.