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Lean Entrepreneurship - Digital Business Models

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Lean Entrepreneurship - Digital Business Models

  1. 1. Digital Business Models Sean Ammirati November 12, 2012#CMULean © Sean Ammirati, 2012
  2. 2. Goals for This Week’s Lecture • The Business Model Canvas Paradigm • Common High Growth Technology Business Model Patterns • Financial Modeling & Metrics#CMULean © Sean Ammirati, 2012
  3. 3. Why is the Business Model Canvas popular?#CMULean © Sean Ammirati, 2012
  4. 4. http://www.flickr.com/photos/yodelanecdotal/3329778720/#CMULean © Sean Ammirati, 2012
  5. 5. #CMULean © Sean Ammirati, 2012
  6. 6. Sketch & Articulate Alternatives... http://www.businessmodelgeneration.com#CMULean © Sean Ammirati, 2012
  7. 7. Validate Hypothesis ...#CMULean http://www.businessmodelgeneration.com © Sean Ammirati, 2012
  8. 8. http://innovationgames.com/empathy-map/#CMULean © Sean Ammirati, 2012
  9. 9. Goals for This Week’s Lecture • The Business Model Canvas Paradigm • Common High Growth Technology Business Model Patterns • Financial Modeling & Metrics#CMULean © Sean Ammirati, 2012
  10. 10. Business Model Canvas Evolution#CMULean © Sean Ammirati, 2012
  11. 11. Business Model Patterns Multi-Sided FREE Long Tail Unbundled Section adapted from: http://www.slideshare.net/explorics/business-model-generation-patterns Business Model Generation Meetup Cambridge, MA Brian Gladstein June 26, 2012 @briangladstein#CMULean © Sean Ammirati, 2012
  12. 12. Multisided PlatformsThe Platform Enables… Subsidies across segments
  13. 13. FREE as a business modelThe Platform Enables… Subsidies from paid to non-paid
  14. 14. Long Tail Niche Niche Products Buyers Key   Value   Customer   Partners Proposi1on Segments
  15. 15. Unbundling Business ModelsInfrastructure Innovation Customer Relationship
  16. 16. Goals for This Week’s Lecture • The Business Model Canvas Paradigm • Common High Growth Technology Business Model Patterns • Financial Modeling & Metrics#CMULean © Sean Ammirati, 2012
  17. 17. Financial Models Help Understand ... • critical levers for growth • current assumptions (costs & revenue) • growth capital needs • if successful, how big the business can ultimately be • metrics to evaluate business going forward#CMULean © Sean Ammirati, 2012
  18. 18. Bessemer’s 6 C’s of SaaS Businesses • CMRR: Committed Monthly Recurring Revenue • Cash • Churn • CAC: Customer Acquisition Cost • CLTV: Customer Life Time Value • CPipe: CMRR Sales Pipline http://www.slideshare.net/botteri/cloudonomics-101-creating-a-financial-plan-for-your-saas-or-cloud-computing-business#CMULean © Sean Ammirati, 2012

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