This document discusses how building trust with end users can lead to significant returns on investment within a year. It notes that companies that focus on developing trust see their average deal sizes increase from $100,000 to over $1,000,000 as users rely on them more. The CEO of Cleo, Shannon Spanhake, argues that providing helpful content to users across different life stages from prenatal to childcare can build long-term loyalty and trust in a brand.

1. FROM $100K TO $1M DEALS IN 1
YEAR: THE ROI ON BUILDING
TRUST WITH END USERS
SARAH GUO
Principal
Greylock Partners
@saranormous
SHANNON SPANHAKE
CEO & Co-Founder
Cleo
@channelshannon

2. Sarah Guo
Principal
Greylock Partners
@saranormous
From $100k to $1m deals in 1 year: The ROI on
building trust with end users
Shannon Spanhake
CEO & Co-Founder
Cleo
@channelshannon

4. prenatal
Infant sleep
Infant nutrition
Keeping mom
healthy
Which childcare
options are right
for my family
upon our return
to work?
High blood
pressure
support
4th trimester 5th trimester
Career coaching
Co-parenting

9. THANK YOU