Frogspark & Cartwright slides on the importance of branding, and the significant impact it can have on your business when conceptualised & implemented successfully.

1. X
BRAND POSITIONING
AND HOW THAT LINKS
TO DIGITAL MARKETING
IN PARTNERSHIP WITH

2. WHO ARE WE?

4. WE WORK WITH A WIDE RANGE OF CLIENTS

5. WE’RE LIVING IN THE DIGITAL AGE

6. IT STARTED IN 2012…
“WE INSTINCTIVELY KNOW WHAT AN
EFFECTIVE DIGITAL MARKETING
STRATEGY CAN ACCOMPLISH. THAT’S
WHY WE CRAFT GREAT LOOKING
WEBSITES BACKED WITH PROVEN
DIGITAL MARKETING AND SUPPORT
SERVICES. THIS DELIVERS A
RELIABLE GROWTH PLATFORM THAT
ENHANCES VISIBILITY AND ENABLES
EFFECTIVE COMMUNICATION WITH
YOUR AUDIENCE.”

7. WHAT ARE WE GOING TO ACHIEVE TODAY?
What is branding?
Why YOU should ‘build’ a brand
What role does branding play in digital marketing?

8. WHAT IS BRANDING?
PERCEPTION LANGUAGE EXPERIENCE DESIGN
HOW YOU
PERCEIVE IT
HOW YOUR
WORKFORCE
PERCEIVE IT

9. WHAT CAN YOU ASK YOURSELF?

10. GREAT BRANDING

11. HOW APPLE USE THEIR BRAND
SIMPLE, INNOVATIVE, EASY - ‘IT JUST WORKS’

12. WHY BUILD A BRAND?
Customer recognition
Gain a competitive edge!
Easily introduce new products or services!
Customer loyalty
Workforce loyalty
Enhanced credibility for better selling & recruitment

13. WHAT ROLE DOES BRANDING PLAY IN DIGITAL MARKETING?
Links heavily to SEO
Your website and the ability to keep users engaged
Your visuals
Social media

14. OVERVIEW
What do you stand for?
What is the vision for your company?
How you communicate, look and deliver - does this tie back to your values?

16. Grow through digital
Bringing your brand to life
Ash Dhindsa & Steph Marshall
Cartwright Communications

17. Brief introduction

18. What we do

19. Getting started
1. What is a tone of voice?
2. Do you have a tone of voice?
3. What does a key message look like?
4. What are your key messages?
= communicating your brand and
allowing people to connect with it

20. Tone of voice

21. Why is tone of voice important?
1. Humanises your brand
2. Cut through the noise
4. Builds authority
3. Replaces face-to-face communication
5. Provides focus
Six reasons…
6. Gives you individuality

22. Developing a tone of voice

23. Tone of voice in practice

24. What are key messages?
• XYZ Solicitors is a leading, established East Midlands firm.
• It is a full service law firm with specialists in almost every area of personal
and commercial law.
• XYZ has an alternative business structure – committing to a forward
thinking approach to legal services.
• The firm is proudly recognised by the Legal 500 as a regional
heavyweight as well as being Lexcel accredited.
• XYZ is also a member of a number of regional and local networking
groups as well as national legal, sector-specific groups encouraging
referrals and best practice.
• XYZ is committed to providing the best possible outcome for its clients,
providing a superior service and high level of customer service.

25. Using your key messages

26. Thank you
Any questions?