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Road Safety and Urban Environment - Claudia Adriazola-Steil - EMBARQ

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On November 24, 2014, Claudia Adriazola-Steil, Director, Health and Road Safety at EMBARQ, presented at the Organization of American States on Road Safety and Urban Environment.

Related reading: Saving lives with sustainable transport - http://bit.ly/1biIJr1

Published in: Environment
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Road Safety and Urban Environment - Claudia Adriazola-Steil - EMBARQ

  1. 1. Road Safety and the Urban Environment November 24, 2014 Claudia Adriazola Director, Health and Road Safety EMBARQ, World Resources Institute
  2. 2. An increasingly urban, car-filled world World’s urban population will double by 2050 3.5 3 2.5 2 1.5 1 0.5 World Car Population (billions) 1 billion motor vehicles today will triple by 2050 2.5 5.2 7 6 5 4 3 2 1 0 2009 2050 Global Urban Population Developing Countries World Urban Population (billions) 0 1970 1980 1990 2000 2010 2020 2030 2040 2050
  3. 3. Cities are key to reducing traffic fatalities 40– 45% of traffic fatalities occur in urban areas 73% of US traffic fatalities occur within cities and 5 miles of urban areas Source: US DOT 2006 80%+ of the population of the Americas live in urban areas
  4. 4. The challenge of cities Congestion Air Quality Safety Cities designed for traffic not people
  5. 5. Reduce driving, overall exposure Daily VKT / Capita (Urban Roads) US FWHA 2008 Annual Traffic Fatalities / 100,000 pop. More driving means more crashes
  6. 6. Car users are still the minority
  7. 7. Speed Speed limits of 45mph or more in dense urban areas does not make sense- but are common! Our perception of speed often does not match its impact in an accident Claes Tingvall
  8. 8. Good street design matters! This 600 meter contraflow road experienced 2.5 times the accident rate of Mexico city Before
  9. 9. Good street design matters! After Now a complete street, part of Metrobus Line 5 based on EMBARQ recommendations
  10. 10. Shifting to High-Quality Mass transport BRTs have reduced crashes in Guadalajara
  11. 11. Creating safe systems Are safe systems realistic? Street modifications can have a significant impact
  12. 12. Safer streets = Better use of public space
  13. 13. Safe Access to Transport
  14. 14. Safer city and neighborhood design Smaller blocks, connected streets Walkable amenities Fewer arterial-oriented superblocks Proximity to jobs, city center, transit Complemented by appropriate population densities
  15. 15. Co benefits Raises Property Increased productivity, Values physical activity and health Better connected bike /ped facilities Economic Impact Improved Air Quality
  16. 16. Cities Safer by Design EMBARQ is helping cities become safer and more livable
  17. 17. Key takeaways Make Traffic Safety a policy priority for cities Data and research should drive street design- not “convenience” Behavioral change is an important piece of dealing with traffic safety issues – creating a safe system through mobility and urban development improvements is key The co-benefits of safer cities are other great long-term returns on the investment
  18. 18. How do we get to Vision Zero? 95% reduction in child road deaths in Korea between 1988 and 2012 Began safe systems approach in 1989 Focus on school zones Signage, speed limit of 30kmh, traffic calming, sidewalk protection, clear access
  19. 19. Next steps for cities Set ambitious targets like vision zero Conduct data-driven assessments Prioritize segments for action: Mass Transport, Walking and Biking in the Americas need to be protected Evaluate and adjust strategy
  20. 20. Claudia Adriazola cadriazola@wri.org www.embarq.org

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