Sigmund Freud and Edward Bernays were early pioneers in the fields of propaganda and public relations. Bernays believed that scientific manipulation of public opinion was necessary to control the masses without their knowledge for the purpose of social control and democracy. Nearly a century later, social media plays a large role in modern marketing and PR, allowing companies to attract customers, engage employees, and increase revenue, showing the ongoing influence of early theories of mass communication and propaganda techniques.

1. FREUD, BACON E MULHERES QUE FUMAM
@DANIELSOUZA

2. TIO AVÔ DA PROPAGANDA: SIGMUND FREUD

3. EDWARD BERNAYS IVY LEDBETTER LEE
BERNAYS E “POISON” IVY: OS PAIS DO RP

4. Foto: Robert S. Donovan

5. GEORGE WASHINGTON HILL BERTHA HUNT NEW YORK TIMES, 31/3/1929

6. ATÉ HOJE, A INDÚSTRIA DO TABACO ANUNCIA
AGRESSIVAMENTE COM FOCO EM MULHERES

7. 50% DAS NOTÍCIAS SÃO ORIGINADAS DE RELEASES

8. "IF WE UNDERSTAND THE MECHANISM AND MOTIVES OF THE GROUP MIND, IS IT NOT POSSIBLE TO CONTROL AND
REGIMENT THE MASSES ACCORDING TO OUR WILL WITHOUT THEIR KNOWING ABOUT IT?

9. SCIENTIFIC MANIPULATION OF PUBLIC OPINION WAS NECESSARY TO OVERCOME
CHAOS AND CONFLICT IN SOCIETY AND THE MANIPULATION WAS FOR “OUR OWN
GOOD AND THE ONLY WAY THAT DEMOCRACY CAN WORK EFFICIENTLY.”
BERNAY, IN PROPAGANDA

10. GOEBBELS:
“BERNAY É BRILHANTE”

11. “A PROPAGANDA É PARA A DEMOCRACIA O QUE O
PORRETE É PARA A DITADURA”
CHOMSKI

12. QUASE UM SÉCULO DEPOIS...

13. YOU'LL SPEND A FULL SIX HOURS OF SESSION TIME
TAKING AN IN-DEPTH LOOK AT THE ROLE SOCIAL MEDIA
PLAYS IN MARKETING AND PUBLIC RELATIONS FOR YOUR
BUSINESS OR ORGANIZATION.
“SOCIAL NATION”, SEU MAIS RECENTE LIVRO,
EXAMINA COMO AS EMPRESAS PODEM APROVEITAR
O PODER DAS MÍDIAS SOCIAIS PARA ATRAIR
CLIENTES, MOTIVAR OS FUNCIONÁRIOS E AUMENTAR
A RECEITA.

14. MÍDIA DE MASSA = SOCIAL MEDIA ?