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FRESCITO MARKETING
PAGE

On what marketing model we will work- Team Creativo Technological
Entrepreneurship Fall 2012 Stanford Univerisity
Frescito Value Proposition
   Web site and mobile application based on     We kept the original idea of organic, it is good
    a platform that allows you to build your        and growing
    cooking and shopping profile
   Gives you recipes                               We kept the convenience factor
   Alerts you on your shopping basket needs        Changed the convenience offered: save
    in fruit and vegetables                          time from writing down lists and losing time
   Suggests you local organic shops or super        at the market
    markets with a bio-food department
                                                    Keep their need to see, touch, feel fruit
   Gives you the possibility to order on-line       and vegetables
    from our channel of organic farmers
                                                    Satisfy interest in nutrition and recipes
                                                    Give information about all organic
                                                     channels
                                                    Give our initial idea time to evolve through
                                                     education and trial
How it will work
   User goes into the mobile
    application and creates a profile
   He/she has his/her weekly
    agenda of recipes intending to
    cook
   On a specific day like Saturday
    he/she takes an alert on the fruit
    & vegetables he/she needs to
    refill/ buy
   A suggested list of organic food
    channels appears
Revenues
                                                                     East   West   North
The user pays 2$ to
download the mob                                                                   90
app

The organic
shops, super-
markets and
producers-farmers
pay a monthly fee to
appear on our                                45.9                    46.9
suggested lists                                                                                   45                    43.9
                                                            38.6
                                                                                         34.6
Core revenue comes                  30.6                                                                       31.6
                                                    27.4
from other web
advertisement for           20.4                                                                       20.4
this targeted
audience

  Market size for recipes
 fans and organic food
   lovers is really big!           1st Qtr                 2nd Qtr                      3rd Qtr               4th Qtr
Widescreen Pictures
Pictures can also be presented more dramatically in widescreen.
Creating 16:9 Presentations
To setup a widescreen
presentation, do one of the
following:                              Important: Always start with your slide
                                        size set to the aspect ratio you intend to
   Start with this template. Simply    use. If you change the slide size after
    delete the example slides and add   you’ve created some slides, your pictures
    your own content.                   and other graphics will be resized. This
                                        could potentially distort their appearance.
   Or, go to the Design tab and open
    the Page Setup Dialog. Click the
    Slide Size dropdown and pick
    On-screen Show (16:9) (Note:
    we also support 16:10, which is a
    common widescreen laptop
    resolution. )
Higher fidelity Prototype to be launched soon…




                        Frescit
                        o app
                         Buy fresh fruit &
                           vegetables!




        4x3


16x9

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Frescito marketing page

  • 1. FRESCITO MARKETING PAGE On what marketing model we will work- Team Creativo Technological Entrepreneurship Fall 2012 Stanford Univerisity
  • 2. Frescito Value Proposition  Web site and mobile application based on We kept the original idea of organic, it is good a platform that allows you to build your and growing cooking and shopping profile  Gives you recipes  We kept the convenience factor  Alerts you on your shopping basket needs  Changed the convenience offered: save in fruit and vegetables time from writing down lists and losing time  Suggests you local organic shops or super at the market markets with a bio-food department  Keep their need to see, touch, feel fruit  Gives you the possibility to order on-line and vegetables from our channel of organic farmers  Satisfy interest in nutrition and recipes  Give information about all organic channels  Give our initial idea time to evolve through education and trial
  • 3. How it will work  User goes into the mobile application and creates a profile  He/she has his/her weekly agenda of recipes intending to cook  On a specific day like Saturday he/she takes an alert on the fruit & vegetables he/she needs to refill/ buy  A suggested list of organic food channels appears
  • 4. Revenues East West North The user pays 2$ to download the mob 90 app The organic shops, super- markets and producers-farmers pay a monthly fee to appear on our 45.9 46.9 suggested lists 45 43.9 38.6 34.6 Core revenue comes 30.6 31.6 27.4 from other web advertisement for 20.4 20.4 this targeted audience Market size for recipes fans and organic food lovers is really big! 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
  • 5. Widescreen Pictures Pictures can also be presented more dramatically in widescreen.
  • 6. Creating 16:9 Presentations To setup a widescreen presentation, do one of the following: Important: Always start with your slide size set to the aspect ratio you intend to  Start with this template. Simply use. If you change the slide size after delete the example slides and add you’ve created some slides, your pictures your own content. and other graphics will be resized. This could potentially distort their appearance.  Or, go to the Design tab and open the Page Setup Dialog. Click the Slide Size dropdown and pick On-screen Show (16:9) (Note: we also support 16:10, which is a common widescreen laptop resolution. )
  • 7. Higher fidelity Prototype to be launched soon… Frescit o app Buy fresh fruit & vegetables! 4x3 16x9