FREENATION General Overview
•
1 like•129 views
Freenation is an alternative music collective that promotes creative expression without social prejudices or imposed ideologies. It is made up of artists from different cities across the US, bringing diverse subcultural influences together. Freenation's mission is to deliver a message of creative freedom and renaissance to awaken millennial thinkers and explore hidden truths. Their core audience is urban youth aged 17-30 who value art, style, and alternative rap promoting truth and substance, rebelling against falsity.
Report
Share
Report
Share
Download to read offline
Recommended
Tour Deck
The underground music scene is where so many of today\'s hottest artists cut their teeth. "Music is My Life" is the first tour of its kind--bringing together Hip Hop, R&B artists, fans and marketers who want to engage with this lucrative lifestyle group!
Costume ideas
The two hip hop artists will wear coordinated costumes that reflect their masculine, troublesome, and cool personalities. Their dark colors and shiny white elements will highlight their genre while making an impact and changing perceptions. They aim to leave a lasting impression on the hip hop scene. While matching in some ways, their costumes will also emphasize their individual styles and uniqueness. They will wear distinctive high top sneakers to stand out from other artists and portray wealth, confidence, and power. Accessories like jeans, gold watches, caps and coats will complete their modern and fun look adding "swag" to their image as a band.
How Do I Look Vogue Dance
The vogue dancing talents and fashions coming out of Ball culture influenced pop culture around the world, leading to recognition and fame for some Ballroom dancers and accusations of cultural misappropriation by Hollywood. The directors of How Do I Look share with us a cinematic look at some of the icons, legends, and members of the Black and Latin alternative families organized into "Houses" that inspired us all. https://www.howdoilooknyc.org/
Adorno And Horkheimer
The document discusses Adorno and Horkheimer's theory of cultural industry and pseudo-individuality, and applies it to different music artists. It analyzes how One Direction fits the theory as the band was constructed by a record label to appeal to audiences. However, Ed Sheeran is presented as the opposite as he was not mass-produced and has maintained his authentic image without influence from corporations.
Assignment 14- Mainstream Audiences (Updated)
Adele is a mainstream British singer-songwriter whose first two albums earned her critical and commercial success. She received a songwriting Oscar for "Skyfall." Adele returned to the charts in 2015 with "Hello." Lucy Rose is an indie British singer-songwriter whose debut album was released in 2012 and her second in 2015 through Columbia Records. A comparison shows Adele has significantly more views, subscribers, and net worth than Lucy Rose, demonstrating the larger reach and recognition of a mainstream artist over an indie one.
Assignment 14 v3
The document compares the mainstream British artist Adele to the indie artist Lucy Rose. Adele has achieved massive commercial success with her albums 19, 21 and 25, selling over 30 million albums worldwide. She also received a songwriting Oscar. In contrast, Lucy Rose is an indie singer-songwriter from Warwickshire whose albums have achieved more modest success. While Adele appeals to an older demographic and has over 1 billion video views, Lucy Rose has a younger target audience and only 3 million video views, highlighting the major differences in their levels of recognition and popularity.
Sun J (Sanjay Sharma) EPK, Indian Hip Hop, Desi Hip Hop
A New Delhi native & leader of Khatarnaak Hip-Hop Collective, Sun J, has rapidly emerged as one of the most exciting talents in the South Asian hip-hop community. His distinct flow, tone and delivery - consistently employed to devastating affect - have earned him widespread praise from the scene at large. Born to a family with extremely modest means, Sun J's music provides us with a unique narrative about life in the capital's slum communities that is at once arresting, veracious and informative.
Kings of convenience
Kings of Convenience are a pop-folk duo who use marketing strategies like releasing albums, creating a website and music videos, and performing concerts to promote their music. Their target audience is broad, appealing to teens through adults with their unique folk genre. Through their website, album artwork, and music videos, they convey a message of simplicity and focus on natural elements, reflecting their passion for nature and desire to share their music with the world.
Recommended
Tour Deck
The underground music scene is where so many of today\'s hottest artists cut their teeth. "Music is My Life" is the first tour of its kind--bringing together Hip Hop, R&B artists, fans and marketers who want to engage with this lucrative lifestyle group!
Costume ideas
The two hip hop artists will wear coordinated costumes that reflect their masculine, troublesome, and cool personalities. Their dark colors and shiny white elements will highlight their genre while making an impact and changing perceptions. They aim to leave a lasting impression on the hip hop scene. While matching in some ways, their costumes will also emphasize their individual styles and uniqueness. They will wear distinctive high top sneakers to stand out from other artists and portray wealth, confidence, and power. Accessories like jeans, gold watches, caps and coats will complete their modern and fun look adding "swag" to their image as a band.
How Do I Look Vogue Dance
The vogue dancing talents and fashions coming out of Ball culture influenced pop culture around the world, leading to recognition and fame for some Ballroom dancers and accusations of cultural misappropriation by Hollywood. The directors of How Do I Look share with us a cinematic look at some of the icons, legends, and members of the Black and Latin alternative families organized into "Houses" that inspired us all. https://www.howdoilooknyc.org/
Adorno And Horkheimer
The document discusses Adorno and Horkheimer's theory of cultural industry and pseudo-individuality, and applies it to different music artists. It analyzes how One Direction fits the theory as the band was constructed by a record label to appeal to audiences. However, Ed Sheeran is presented as the opposite as he was not mass-produced and has maintained his authentic image without influence from corporations.
Assignment 14- Mainstream Audiences (Updated)
Adele is a mainstream British singer-songwriter whose first two albums earned her critical and commercial success. She received a songwriting Oscar for "Skyfall." Adele returned to the charts in 2015 with "Hello." Lucy Rose is an indie British singer-songwriter whose debut album was released in 2012 and her second in 2015 through Columbia Records. A comparison shows Adele has significantly more views, subscribers, and net worth than Lucy Rose, demonstrating the larger reach and recognition of a mainstream artist over an indie one.
Assignment 14 v3
The document compares the mainstream British artist Adele to the indie artist Lucy Rose. Adele has achieved massive commercial success with her albums 19, 21 and 25, selling over 30 million albums worldwide. She also received a songwriting Oscar. In contrast, Lucy Rose is an indie singer-songwriter from Warwickshire whose albums have achieved more modest success. While Adele appeals to an older demographic and has over 1 billion video views, Lucy Rose has a younger target audience and only 3 million video views, highlighting the major differences in their levels of recognition and popularity.
Sun J (Sanjay Sharma) EPK, Indian Hip Hop, Desi Hip Hop
A New Delhi native & leader of Khatarnaak Hip-Hop Collective, Sun J, has rapidly emerged as one of the most exciting talents in the South Asian hip-hop community. His distinct flow, tone and delivery - consistently employed to devastating affect - have earned him widespread praise from the scene at large. Born to a family with extremely modest means, Sun J's music provides us with a unique narrative about life in the capital's slum communities that is at once arresting, veracious and informative.
Kings of convenience
Kings of Convenience are a pop-folk duo who use marketing strategies like releasing albums, creating a website and music videos, and performing concerts to promote their music. Their target audience is broad, appealing to teens through adults with their unique folk genre. Through their website, album artwork, and music videos, they convey a message of simplicity and focus on natural elements, reflecting their passion for nature and desire to share their music with the world.
Assignment 14- Mainstream Audiences.
The document compares the mainstream British artist Adele to the indie British artist Lucy Rose. It notes that while both artists attract similar target audiences, the scale of Adele's audience is much larger. Specifically, Adele's song "Hello" has over 1 billion views on YouTube and 13 million subscribers, while Lucy Rose's most viewed video has just over 3 million views and 48 thousand subscribers. This shows a huge variation in the size of the audiences that each artist attracts.
Pitch
Offbeat is a new music magazine that aims to promote up-and-coming indie-alternative rock artists to readers ages 18-25. It will feature reviews of new albums and concerts, interviews with developing artists, and a minimalist design focusing on white space. The first issue will include an interview with Louisa Paige and coverage of her recent live performance to highlight new music and engage young readers.
John Legend After-Party PDX Recap
John Legend, a five-time Grammy Award-winning R&B singer and songwriter, was promoting his sophomore album "Once Again" with a performance at Keller Auditorium in Portland, Oregon on May 25, 2007. His debut album "Get Lifted" released in 2004 sold over 2 million units worldwide. Following the concert, an exclusive after-party hosted by Tease Marketing and Christopher Bevans brought together 250-300 of Portland's top influencers across industries to target 25-45 year old urban sophisticates, the nouveau riche, trendsetters, and movers and shakers of the city's social and business scene.
Presentation2
The document discusses several grants given by the National Endowment for the Arts (NEA). It summarizes that the NEA gave a $10,000 grant to the Aston Magna Foundation for Music and the Humanities to support their music festival and educational activities. It also provided a $12,500 grant to the American Poetry Review to help promote their issues through direct mail. Additionally, the NEA gave a $25,000 grant to Art Papers, Inc. to support reviews of contemporary artists' work in their bi-monthly journal.
Adorno and Horkeimer's Theory
The document discusses a critique by Horkheimer and Adorno of mass-produced cultural products under capitalism. They argue that entertainment aims to appeal to vast audiences, replacing high art and low art without fulfilling their roles. Horkheimer and Adorno compare Fascist Germany and the American film industry, highlighting mass-produced, passive culture created by exclusive institutions in both systems. This illustrates modern society's logic of domination by monopoly capitalism or the nation state. They argue that attempts to realize Enlightenment values of reason and order undermine the individual's wholistic power.
Charli XCX - Similar Artist
The document discusses Charli XCX's website homepage and latest album cover. It notes that there is no color scheme correlation between the website and album, which conforms to the alternative indie genre of not following societal expectations. The website is also set up like a blog where she can post photos and videos, giving audiences insight into her life and making her seem average without fame. Alternative album covers are often simplistic or symbolic, requiring the audience to interpret the meaning rather than it being explicit.
White indie bands
The document discusses debates around the lack of ethnic diversity among indie bands. It notes that the ethnic makeup of indie bands generally reflects the ethnic makeup of its audience, which in the UK is around 1-2% non-white. It suggests that the aesthetics of indie, which include themes of melancholy, poverty, and simplicity, may not appeal to marginalized groups who have genuine experiences of poverty and outsiderness. However, it also points out that globally, there are many non-white indie bands, such as from Indonesia, showing that the indie aesthetic can be meaningful in different cultural contexts.
Audience research
The document discusses the target audience for a music video based on Lana Del Rey's song "Young and Beautiful". It notes that her audience is part of the "Hipster" subculture that appreciates more melancholic, intelligent music. This audience tends to be young women and men ages 15-late 20s of various races and sexualities. As Hipsters value uniqueness, the target audience for the music video will also appreciate its haunting, romantic visuals inspired by the faded glamour of 1920s cinema.
Evaluation Question 3
The document discusses defining the target audience for an indie pop artist named Luna Lee. It finds that the genre's audience is equally split between male and female genders. The target age range is 16-late 20s. Socially, the audience belongs to the middle class and has an indie, hipster lifestyle. They enjoy vintage, retro and unique styles seen as controversial. The target subculture is defined as urban, affluent millennials who reside in cities and associate with indie music and non-mainstream fashion. It is important for media industries to clearly define their target audience to effectively promote and market artists.
Similar artist - Charli XCX
Charli XCX's website homepage is designed like a blog to give fans insight into her life. There is no color scheme connection between the site and her album covers, conforming to the alternative indie genre's nonconformist nature. Alternative artists often have simplistic or symbolic album covers that require interpretation rather than explicit meaning. Charli XCX targets an active alternative audience aged 14-25, describing her music as "pop with a punk energy." As a rising new artist, she is outspoken and seeks to repel norms with a carefree attitude, garnering much media coverage.
Judy Chicago
The Dinner Party by Judy Chicago from 1971 explores artistic vocabulary, unity and variety, and how concept is maintained through art elements and design principles. It examines the relationship between foreground and background in perception through its use of color, form, space and other techniques.
Chapter 10 a presentation
The document summarizes the stages of labor and delivery, including the dilation stage where the cervix gradually opens from 3 to 10 cm, the expulsion stage where pushing occurs to deliver the baby, and the placental stage where the placenta is delivered. It also defines menopause as the ending of menstrual cycles around age 51 when the ovaries stop functioning. Finally, it provides the medical term for a total hysterectomy where the uterus, cervix, ovaries, and fallopian tubes are all surgically removed, breaking down the term's meaning from its Greek and Latin roots.
APIPv6TF BoF Australia Update and IoT
APIPv6TF BoF Australia Update and IoT, by Michael Biber.
A presentation given at APRICOT 2016’s IPv6 Readiness Measurement BoF and APIPv6TF session on 24 February 2016.
Proyecto de informatica
Este documento resume 13 aplicaciones educativas gratuitas que sirven para la educación. Algunas de las aplicaciones descritas incluyen MindMap HD para crear esquemas y mapas mentales, VademecumMobile 2.0 para consultar información de medicamentos, y Khan Academy que ofrece videos instructivos y ejercicios de práctica en diferentes temas. Otras aplicaciones discutidas son Google Drive para almacenar archivos, Mendeley para gestionar referencias bibliográficas, y PubMed Mobile para realizar búsquedas rápidas de resúmenes
Medusa and the Mama Grizzly: On Women, Power and Voice
The 2016 presidential race brings our culture's conflicted relationship with women and power, in the form of Hillary Clinton, back into sharp relief. This paper examines Western culture's ambivalence to the powerful Feminine in the context of the 2008 and 2010 elections.
SK Khalifa Resume
Sohel A. Khalifa is a civil engineer with over 6 years of experience in project planning, execution, site management, contract management, and quality assurance for various construction projects. He has worked on residential, commercial, industrial and infrastructure projects. Khalifa is seeking a new position where he can plan and manage civil construction operations for a reputable organization. He has a diploma in civil engineering and provides details of his expertise, responsibilities, career history and qualifications in his resume.
LunchAndLearnBugHuntingForBeginners07292015
This document provides an overview of testing for an internal lunch and learn session. It discusses the purpose of testing, including finding bugs and providing assurance for customers. Good traits for testers are described, such as curiosity, persistence, and ability to work under pressure. The document outlines the test design process, including creating test objectives and plans. It also describes what makes a good test case, including clear steps and expected results. Different types of testing techniques are listed, like acceptance validation, regression, and usability testing. Examples of positive and negative testing as well as boundary analysis are given. The presentation aims to teach testing fundamentals and emphasize that finding bugs makes stakeholders happy.
Menu
El menú del 2 de febrero de 2016 incluía una barra de ensalada libre con verduras orgánicas, encurtidos y frutas con diferentes aderezos, un rodizio de 14 variedades de carnes a la parrilla sin límite de consumo, y un plato principal de filete de mero acompañado de camarón y mejillones importado de la península ibérica, concluyendo con un postre de frutas bañadas en crema chantilly.
Unlock Your Buildings Hidden Energy Data - Corenet Seattle
Paladino and buildpulse go over Seattle Pacific Universities Energy planning and how they used Data from Building Automation Systems to identify areas for operational improvement.
More Related Content
What's hot
Assignment 14- Mainstream Audiences.
The document compares the mainstream British artist Adele to the indie British artist Lucy Rose. It notes that while both artists attract similar target audiences, the scale of Adele's audience is much larger. Specifically, Adele's song "Hello" has over 1 billion views on YouTube and 13 million subscribers, while Lucy Rose's most viewed video has just over 3 million views and 48 thousand subscribers. This shows a huge variation in the size of the audiences that each artist attracts.
Pitch
Offbeat is a new music magazine that aims to promote up-and-coming indie-alternative rock artists to readers ages 18-25. It will feature reviews of new albums and concerts, interviews with developing artists, and a minimalist design focusing on white space. The first issue will include an interview with Louisa Paige and coverage of her recent live performance to highlight new music and engage young readers.
John Legend After-Party PDX Recap
John Legend, a five-time Grammy Award-winning R&B singer and songwriter, was promoting his sophomore album "Once Again" with a performance at Keller Auditorium in Portland, Oregon on May 25, 2007. His debut album "Get Lifted" released in 2004 sold over 2 million units worldwide. Following the concert, an exclusive after-party hosted by Tease Marketing and Christopher Bevans brought together 250-300 of Portland's top influencers across industries to target 25-45 year old urban sophisticates, the nouveau riche, trendsetters, and movers and shakers of the city's social and business scene.
Presentation2
The document discusses several grants given by the National Endowment for the Arts (NEA). It summarizes that the NEA gave a $10,000 grant to the Aston Magna Foundation for Music and the Humanities to support their music festival and educational activities. It also provided a $12,500 grant to the American Poetry Review to help promote their issues through direct mail. Additionally, the NEA gave a $25,000 grant to Art Papers, Inc. to support reviews of contemporary artists' work in their bi-monthly journal.
Adorno and Horkeimer's Theory
The document discusses a critique by Horkheimer and Adorno of mass-produced cultural products under capitalism. They argue that entertainment aims to appeal to vast audiences, replacing high art and low art without fulfilling their roles. Horkheimer and Adorno compare Fascist Germany and the American film industry, highlighting mass-produced, passive culture created by exclusive institutions in both systems. This illustrates modern society's logic of domination by monopoly capitalism or the nation state. They argue that attempts to realize Enlightenment values of reason and order undermine the individual's wholistic power.
Charli XCX - Similar Artist
The document discusses Charli XCX's website homepage and latest album cover. It notes that there is no color scheme correlation between the website and album, which conforms to the alternative indie genre of not following societal expectations. The website is also set up like a blog where she can post photos and videos, giving audiences insight into her life and making her seem average without fame. Alternative album covers are often simplistic or symbolic, requiring the audience to interpret the meaning rather than it being explicit.
White indie bands
The document discusses debates around the lack of ethnic diversity among indie bands. It notes that the ethnic makeup of indie bands generally reflects the ethnic makeup of its audience, which in the UK is around 1-2% non-white. It suggests that the aesthetics of indie, which include themes of melancholy, poverty, and simplicity, may not appeal to marginalized groups who have genuine experiences of poverty and outsiderness. However, it also points out that globally, there are many non-white indie bands, such as from Indonesia, showing that the indie aesthetic can be meaningful in different cultural contexts.
Audience research
The document discusses the target audience for a music video based on Lana Del Rey's song "Young and Beautiful". It notes that her audience is part of the "Hipster" subculture that appreciates more melancholic, intelligent music. This audience tends to be young women and men ages 15-late 20s of various races and sexualities. As Hipsters value uniqueness, the target audience for the music video will also appreciate its haunting, romantic visuals inspired by the faded glamour of 1920s cinema.
Evaluation Question 3
The document discusses defining the target audience for an indie pop artist named Luna Lee. It finds that the genre's audience is equally split between male and female genders. The target age range is 16-late 20s. Socially, the audience belongs to the middle class and has an indie, hipster lifestyle. They enjoy vintage, retro and unique styles seen as controversial. The target subculture is defined as urban, affluent millennials who reside in cities and associate with indie music and non-mainstream fashion. It is important for media industries to clearly define their target audience to effectively promote and market artists.
Similar artist - Charli XCX
Charli XCX's website homepage is designed like a blog to give fans insight into her life. There is no color scheme connection between the site and her album covers, conforming to the alternative indie genre's nonconformist nature. Alternative artists often have simplistic or symbolic album covers that require interpretation rather than explicit meaning. Charli XCX targets an active alternative audience aged 14-25, describing her music as "pop with a punk energy." As a rising new artist, she is outspoken and seeks to repel norms with a carefree attitude, garnering much media coverage.
Judy Chicago
The Dinner Party by Judy Chicago from 1971 explores artistic vocabulary, unity and variety, and how concept is maintained through art elements and design principles. It examines the relationship between foreground and background in perception through its use of color, form, space and other techniques.
What's hot (11)
Viewers also liked
Chapter 10 a presentation
The document summarizes the stages of labor and delivery, including the dilation stage where the cervix gradually opens from 3 to 10 cm, the expulsion stage where pushing occurs to deliver the baby, and the placental stage where the placenta is delivered. It also defines menopause as the ending of menstrual cycles around age 51 when the ovaries stop functioning. Finally, it provides the medical term for a total hysterectomy where the uterus, cervix, ovaries, and fallopian tubes are all surgically removed, breaking down the term's meaning from its Greek and Latin roots.
APIPv6TF BoF Australia Update and IoT
APIPv6TF BoF Australia Update and IoT, by Michael Biber.
A presentation given at APRICOT 2016’s IPv6 Readiness Measurement BoF and APIPv6TF session on 24 February 2016.
Proyecto de informatica
Este documento resume 13 aplicaciones educativas gratuitas que sirven para la educación. Algunas de las aplicaciones descritas incluyen MindMap HD para crear esquemas y mapas mentales, VademecumMobile 2.0 para consultar información de medicamentos, y Khan Academy que ofrece videos instructivos y ejercicios de práctica en diferentes temas. Otras aplicaciones discutidas son Google Drive para almacenar archivos, Mendeley para gestionar referencias bibliográficas, y PubMed Mobile para realizar búsquedas rápidas de resúmenes
Medusa and the Mama Grizzly: On Women, Power and Voice
The 2016 presidential race brings our culture's conflicted relationship with women and power, in the form of Hillary Clinton, back into sharp relief. This paper examines Western culture's ambivalence to the powerful Feminine in the context of the 2008 and 2010 elections.
SK Khalifa Resume
Sohel A. Khalifa is a civil engineer with over 6 years of experience in project planning, execution, site management, contract management, and quality assurance for various construction projects. He has worked on residential, commercial, industrial and infrastructure projects. Khalifa is seeking a new position where he can plan and manage civil construction operations for a reputable organization. He has a diploma in civil engineering and provides details of his expertise, responsibilities, career history and qualifications in his resume.
LunchAndLearnBugHuntingForBeginners07292015
This document provides an overview of testing for an internal lunch and learn session. It discusses the purpose of testing, including finding bugs and providing assurance for customers. Good traits for testers are described, such as curiosity, persistence, and ability to work under pressure. The document outlines the test design process, including creating test objectives and plans. It also describes what makes a good test case, including clear steps and expected results. Different types of testing techniques are listed, like acceptance validation, regression, and usability testing. Examples of positive and negative testing as well as boundary analysis are given. The presentation aims to teach testing fundamentals and emphasize that finding bugs makes stakeholders happy.
Menu
El menú del 2 de febrero de 2016 incluía una barra de ensalada libre con verduras orgánicas, encurtidos y frutas con diferentes aderezos, un rodizio de 14 variedades de carnes a la parrilla sin límite de consumo, y un plato principal de filete de mero acompañado de camarón y mejillones importado de la península ibérica, concluyendo con un postre de frutas bañadas en crema chantilly.
Unlock Your Buildings Hidden Energy Data - Corenet Seattle
Paladino and buildpulse go over Seattle Pacific Universities Energy planning and how they used Data from Building Automation Systems to identify areas for operational improvement.
Viewers also liked (11)
Medusa and the Mama Grizzly: On Women, Power and Voice
Medusa and the Mama Grizzly: On Women, Power and Voice
Unlock Your Buildings Hidden Energy Data - Corenet Seattle
Unlock Your Buildings Hidden Energy Data - Corenet Seattle
Similar to FREENATION General Overview
Urban Urbane Statement (COPY)
Urban Culturalist AKA Urbanites is an independent clothing company made up of creative individuals seeking to inspire and foster relationships between open-minded citizens through positive social influence. The company endeavors to uncover unexpected gems hidden in urban, suburban, and rural places by transforming the mundane aspects of daily life into fresh adventures and perspectives.
INTO: ACTION
Together, we will lift our voices, assert our power, claim our future, and explore a vision of our world where we all live with dignity, freedom and hope.
Evaluation question 4 completed
The magazine represents teenagers and young adults aged 16-25 with a passion for pop punk/rock music. It primarily targets white audiences as rock music originated from Western culture. However, the secondary audience includes people of any race who are fans of the genre. The magazine portrays its audiences as outcasts who find escapism in music. They are depicted as strong, independent people with alternative styles like colorful hair, piercings, and tattoos influenced by the bands they listen to. The images aim to challenge stereotypes by representing the genre and its fans in a colorful, fun way rather than just dark and moody.
Evaluation question 4 completed
The magazine represents social groups of teenagers and young adults aged 16-25 with a passion for pop punk and rock music. It portrays these groups as outcasts who find escapism in music, depicting them as strong, independent, and alternative with colored hair, bright and dark clothing, and body modifications. The magazine aims to challenge stereotypes by representing the genre in a colorful way rather than just dark and moody. It uses bold imagery and editing to appeal to fans and represent the aesthetics of the genre.
Underground music
Underground music is defined by its experimental, non-mainstream nature and do-it-yourself approach to production. It is created without support from major commercial labels and appeals to niche audiences through social and cultural capital rather than commercial success. Throughout history, underground music has incorporated social and political commentary on topics the mainstream avoids, and served as a cultural identity for communities and scenes. While retaining artistic independence, underground music also intersects with commercial interests as cultural movements are sometimes co-opted by the mainstream.
Skullcandy: Converting Universal Emotions Into Valuable Connections
Consumers are now more sophisticated, nuanced, and hyper connected than ever. Leveraging recent marketplace trends, consumer research, and a socially focused ‘Content to Commerce’ strategy, Skullcandy is building an ecosystem of emotional storytelling. Hear how they grew their social media following by 50%, increased website traffic, boosted e-commerce, and shifted transactional consumers into valuable brand advocates.
Diversity In the Music Industry
The document discusses diversity and representation in the music industry. It notes that the Billboard Top 100 in 2015 only included black, white or mixed artists. Representation is important for young people to see others like them succeed. While access to platforms like SoundCloud has increased opportunities for diverse artists, the mainstream industry still lacks diversity and does not practice multiculturalism. Independent artists are seeing more success and control over their careers. The industry should provide more opportunities for other ethnicities beyond trends and invest more in promoting diverse artists.
Audience profile – indie rock
The document profiles the target audience for indie rock music such as Arctic Monkeys. It describes the demographic as primarily male aged 15-28 from lower socioeconomic backgrounds. The audience identifies with the rebellion and authenticity portrayed by indie artists. They use the music as escapism from struggles of life. The target audience enjoys niche clothing brands, independent entertainment like concerts and magazines, and relatable indie artists that help them develop their identity and non-mainstream tastes.
What is Popular Culture?
This document discusses different definitions and approaches to defining popular culture. It describes popular culture as "the people's culture" made at the local level, as "mass culture" produced for a large audience, and as "low culture" in contrast to high art. However, it notes problems with each definition and argues that popular culture is best understood by examining the values embedded within cultural works and acknowledging its commercial nature of being produced for market distribution and sales.
Representation
My media product represents the social group of indie alternative males and females aged 16-24. I show this through the language, imagery, and visuals in my magazine that feature models and music appealing to this group. The magazine caters to their interests in grunge, hardcore, art, fashion, and wide range of music styles. It aims to help them express their individuality and stand out from mainstream groups by following stereotypes of what indie alternatives typically like through mood boards and content in the magazine.
Top Bay Area Arts & Culture Nonprofits
Philanthropedia’s mission is to improve nonprofit effectiveness by directing money to and facilitating discussion about expert recommended high-impact nonprofits.
S+S x The Well x Freehand Hotel- Art Basel 2015
The document announces back-to-back daytime pool parties at the Well x Freehand Hotel Miami on December 4th featuring artists, musicians, and brands. It will expose sponsors' brands to thousands of art Basel attendees and culturally connect creative communities in Miami. Sponsors receive various promotional benefits and opportunities for brand activation depending on the sponsorship level.
Off Brand Catalog
This document provides context and analysis for an exhibition featuring works that represent and critique mass culture. It includes an overview of the exhibition layout, a statement of intent explaining the curator's goals in selecting works that push boundaries and prompt discussion, and analyses of individual works by artists such as Martin Parr, Carrie Mae Weems, Katherine Sullivan, and Liu Bolin. The works use humor, irony and aesthetics to comment on topics like leisure activities, racial stereotypes, religious politics, and media influence in ways that encourage social examination rather than personal offense.
La Nueva Ola:English version
Ana Pescador presents on "La Nueva Ola" and the changing cultural landscape in America. She discusses how Latinos are an influential minority that shapes popular culture through hybridization. While gains have been made, Latinos remain marginalized economically and culturally. Pescador advocates for preserving Latino cultural patrimony and ensuring Latino youth complete their education to understand their cultural identity and potential. The Latino Museum of History, Art & Culture focuses on the community to promote multiculturalism and cultural equity through accessible programs that reflect LA's diversity.
Evaluation – question 2
The target demographic for the Vinyl Magazine are young professionals aged 18-40 living in urban areas. They are well-educated, creative individuals with an interest in both classic soul/Motown music from the 1960s-1980s as well as the latest 21st century artists. The magazine represents these readers as socially active, adventurous people who are stylish yet casual in their appearance. Images in the magazine show musicians achieving success, reflecting readers' aspirations, as well as everyday people still enjoying normal lives. Events listed and diverse photos portray readers as social and engaged with music, travel, and spending time with friends.
Evaluation – question 2
The target demographic for the Vinyl Magazine are young professionals aged 18-40 living in urban areas. They are well-educated, creative individuals with an interest in both classic soul/Motown music from the 1960s-1980s as well as the latest 21st century artists. The magazine represents these readers as socially active, adventurous people who are stylish yet casual in their appearance. Images in the magazine show musicians achieving success, reflecting readers' aspirations, as well as everyday people still enjoying normal lives. Events listed and diverse photos portray readers as social and engaged with music, travel, and spending time with friends.
Peachy WoManifesto
Peachy 'n' Keen started as a blog in 2013 by two art students to showcase female artists in a male-dominated industry. It evolved into an art collective that organized exhibitions across the UK and internationally, featuring artists, photographers, and writers exploring themes like motherhood and the female form. Their most recent exhibition featured a feminist pin-up calendar funded by a Kickstarter campaign. After taking a hiatus in 2015 to pursue other opportunities, the collective wants to relaunch Peachy to incite discussion on gender inequality and other social issues through art and social media. Peachy now aims to be an intersectional feminist platform that challenges social constructs working against inclusivity and equality through commentary, collaboration, and change
RenoPhilPlanBook-Final
The document summarizes research conducted by an agency on expanding the audience of the Reno Philharmonic. Key findings include:
1) The current audience is older retirees aged 55-65, and expanding to ages 45-65 could attract more subscribers.
2) Stakeholders and sponsors value the quality performances and prestige of the Philharmonic.
3) Research on peer orchestras found similar demographics and strategies like community involvement were effective.
4) The recommended brand positioning is "The community's most prestigious cultural organization" to highlight the Philharmonic's leadership and excellence.
Exhibition Catalogue
Resilience in Nature: We Are the Roses that Grew from the Concrete is an exhibition at Franklin Park Conservatory and Botanical Gardens.
TalkingBacktoIndustry.docx
This study analyzes how college-aged women of color perceive and reflect on the representation of prominent female artists of color (Beyoncé, Jennifer Lopez, Shakira, Rihanna) in popular music videos. Through interviews and a content analysis of 3 music videos, the study examines how the women construct their own identities in relation to these artists, and how they see the media as an avenue for empowerment or misrepresentation. The study is situated within the historical context of the sexualization and objectification of women of color in American culture and media.
Similar to FREENATION General Overview (20)
Skullcandy: Converting Universal Emotions Into Valuable Connections
Skullcandy: Converting Universal Emotions Into Valuable Connections
FREENATION General Overview
- 1. General Brand Kit & Overview
- 2. Freenation is an alternative music collective, that promotes creative thought, without accepting narrow views & ideologies imposed by social prejudice, cultural cannibalism & creative bipartisan.
- 3. Our Brand Freenation has obtained its identity from an organic blending of artist, hailing from different cities around the United States. Every artist brings an alternative element, representing the sub-cultures of his hometown & upbringing - creating a collage of sub-cultural authenticity. From Chicago to Philadelphia, Freenation endorses an eclectic perception of truth & creative genius.
- 4. Our Mission Freenation's mission is to deliver a comprehensive message of creative renaissance & freedoms, to a generation of creative millennial thinkers. Our goal is to "awaken" our audience from their creative "slumber" & explore the truths often hidden to self-realization. We aim to "free" our nation of people from the shackles of creative convention & miseducation - while promoting a culture of expressive truth & authenticity.
- 5. Our Artist
- 6. Our Audience Analysis Freenation's core audience is an eclectic conglomerate of urban youth & young adult, between the ages of 17-30, with values in style, art & alternative-rap music - embracing artist with a messages of truth & substance. With an audience of both male & female consumers, Freenation's core following promotes lifestyles of anti-convention, with an adoration of contemporary art & visual creativity. This millennial audience rebels against falsity & propaganda, while embracing new ways of exploring truth.
- 7. Our Comprehensive Social Reach
- 8. Our Press