Together, we will lift our voices, assert our power, claim our future, and explore a vision of our world where we all live with dignity, freedom and hope.

1. JANUARY 18, 19, 20, 21 • WASHINGTON, DC
INTO ACTION!
Together, we will lift our voices, assert our power, claim our future, and explore
a vision of our world where we all live with dignity, freedom and hope.

2. There is no time for despair,
no place for self-pity, no need for
silence. No room for fear. We speak,
we write, we do language. That is
how civilizations heal.”
“This is precisely the time when artists go to work.
- Toni Morrison

3. a large-scale pop-up art exhibition, cultural
convening, and community organizing action hub installed in
Washington, DC, during the Inauguration of Donald J. Trump,
45th President of the United States.
This Experience is designed to unabashedly declare and define
our shared values, to celebrate the diversity that makes our
communities strong, to stand up against hate and inequity and
to demand a government that works for all people living in the
united states.
INTO ACTION! will be
…and this is just the start.

4. Creativity is the touchstone
for innovation and change.
ART transcends boundaries and makes an impact without relying solely on language.
artists give voice to millions with the stoke of a brush, the strum of a guitar or the click of
a shutter. They distill complex issues and emotions, helping us make sense of the world
around us. They speak truth to power, inspire radical hope and challenge us to get to work.
when artists and activists come together, when creativity is engaged as an organizing tool,
hearts and minds ignite and real solutions emerge.

5. we will create a space where diverse voices
of reason can be heard amongst the pomp
and circumstance. into Action! will be the
launch of a new cultural resistance.
We cannot and will not stand idly by as
a parade marches on values we hold dear.
together, artists and creatives will
unite in solidarity with communities
nationwide fighting for their rights.
INTO
ACTION!

6. INTO ACTION!
John Legend and his team will be curating the music for “No Sleep Til
Justice,” the opening night celebration, and throughout the show.
Famed street artist and creator of the “HOPE” posters for Obama,
Shepard Fairey (Obey Giant) will co-curate the Into Action! art gallery.
Confirmed Content Partners

7. EDUCATE
through panels,
dialogues &
installations
MOBILIZE
communities
nationwide
DEFINE
our shared values
INSPIRE
hope into action
ENGAGE
the most potent and
talented artists
BUILD
A Creative community
invested in justice

8. We Demand
Racial Justice
an End to Mass Incarceration
Immigration Reform
Climate Justice
Affordable Higher Education
We will defend
workers rights
lgbtq equality
affordable healthcare
Reproductive rights
religious diversity
THE PEOPLE UNITED!
Following sweeping loses from
state houses to the white house,
we must clearly articulate who
we are and what we believe in. we
must draw the line and stand
together to defend the progress
we have made towards a more just
and inclusive society.

9. 4 days of programming:
Past participants include:Over the course of the four days, INTO ACTION! will
partner with high profile social justice, political
and community organizations to activate important
conversations with political leaders, youth
activists, artists and performers.
additionally, WE WILL PRODUCE COMPELLING video and
graphic CONTENT designed TO BUILD UNDERSTANDING,
EMPATHY and momentum towards a more just
society.
Panel Discussions • Hosted Conversations •
organizer trainings • artist performances •
activist resource center • Poetry Slams
• Ty Dolla $ign
• Rosie Perez
• Rosario Dawson
• Josh Fox
• Tony Goldwyn
• Adam Foss
• Linda Sarsour
• Melissa Harris Perry
• Sybrina Fulton
• Kim Foxx
and beyond
• Van Jones
• Ben Jealous
• Alicia Garza
• Sen. Cory Booker
• The Black Eyed Peas
• Danny Glover
• Kid Warrior
• Rep. Karen Bass
• Aloe Blacc
• Andra Day
• Rep. Wendy Davis

10. POTENTIAL SPEAKERS & PERFORMERS

11. confirmed PERFORMERS
John Legend The national Alicia Keys

12. POTENTIAL PERFORMERS

13. the gallery: over 200 artists
INTO ACTION! will transform a 10,000 sq.ft. raw space into an inviting world class gallery featuring hundreds
of America’s most high profile and prolific artists. We have had upward of 20,000 attendees at our past events,
leaving lasting impressions that change community narrative.

17. THE INSTALLATIONS
INTO ACTION! will include commissioned art
installations designed to deliver important
messages that illustrate our themes and our
collective values. These artistic, 3-D renderings
of infographics, are designed to be social media
drivers and memorable keystones to the
experience.

20. POTENTIAL ART

21. INTO ACTION! will host an opening night celebration for
artists, young connected political staff and inspired
activists in a casual environment. our team has
unprecedented access to the most influential change
makers from DC and those in town for the
inauguration.
Previous performers have included: De La Soul,
Black Eyed, Peas, Andra Day, Santigold, Moby, Death Cab
For Cutie, Wolf Parade, Clap Your Hands Say Yeah,
Gaslamp Killer, Fools Gold, Z-Trip, and The Roots.
NO SLEEP TIL JUSTICE!

24. and then some…
Into action! at the inauguration is the first
stop of a multi year touring festival of art
and ideas designed to encourage community
engagement, build momentum for local
non-profits, deepen creative organizing and
explore radical listening.

25. INTO ACTION!
in partnership with

26. this team:
past events include:
2008 Democratic National Convention - Manifest: Hope 25,000 attendees
2008 Inauguration of President Barack Obama - Manifest: Hope DC 30,000 attendees
2016 Democratic National Convention - Truth To Power 30,000 attendees
our events earn unprecedented top tier media, tens of millions of social media
engagements and hundreds of millions of impressions. We create environments where the
voices of the artists and participants reach directly to their representation in government.
We skillfully balance youth & pop culture while understanding the sensitivities that allow
for the participation of elected officials and their staff.
produces high-profile events that fuse arts,
culture, and social and civic engagement.

27. POTENTIAL PARTNERS
• EMILY’S LIST
• COMPLEX
• ROCK THE VOTE
• #FORFREEDOM
• MTV
• GOOD
• tumblr
• facebook/instagram
• spotify
• nextgen
• participant
• define america
• VotoLatino
• Color of change
• Black Lives Matter
• apple
• attn:
• viceland

28. is a Los Angeles based independent agency that builds capacity and
community for the most influential not-for-profits, brands and people who are taking on some of the most
pressing challenges facing our state, our nation and our world. We understand the role that creative culture
plays in shaping public opinion and policy and invest heavily in creating lasting relationships with the
communities and partners we engage in.
We work primarily at the intersection of Arts/Culture and Social Change and our work has resulted in some of
the most highly acclaimed and influential public campaigns on behalf of clients that include the United Nations
Foundation, the White House, The Nature Conservancy, The MacArthur Foundation, Rock The Vote and Amnesty
International. TaskForce understand how to not only reach audiences, but to help them understand complex
challenges, to get them to care about outcomes, and to inspire them to get involved and take action.
People call us: Change makers, Producers, Community Organizers, Communication Specialists, Civic Engagement
Pros, Movement Builders, Artists, Creatives, Activists, Strategists, Social Entrepreneurs and Cultural Sleuths.
Others call us: Trouble Makers, Rebel Rousers and "The Problem." We like to say, we are in the "Give A Sh*t"
business – building the case and the momentum needed to achieve real, sustainable change.
TASKFORCE

29. www.taskforce.pr
Yosi Sergant | 310.876.1130 | yosi@taskforce.pr