Freedom Under Construction is a citizens' movement to celebrate independence through acts of nation building.

2. 1947
Ended 437 years of colonial rule

4. 2010
and we’re still learning
the meaning of freedom

6. August 15th
Ended 437 years of colonial rule

8. Rasoolpura Government School
as it was in 2006
700 students
studied here

9. Freedom Under Construction started
midnight, August 15th 2006
150 young Indians
put up their hands

10. Built 3 new classrooms
Built India

11. And the journey began

12. The next 3 years
14 classrooms, 8 bathrooms, 2300 plants

13. 2010
PROJECT
D.E.S.H

14. Would you go to the bathroom here?
Thousands of
school
children have
to.

15. She won’t.
She’d rather not go to school.

16. PROJECT D.E.S.H.
Unsanitary toilets contribute to
discontinuity of education.
2010

17. PROJECT D.E.S.H
An undertaking to
Repair, renovate and rebuild
Dignity 100 Government School Toilets
Education Manage Sanitation
Sanitation
Hygiene Educate children
on better hygiene
2010

18. PROJECT D.E.S.H
IMPACT OF 100 TOILETS
23000 children every academic year
70000+ children over 20 years
2010

19. PLEDGE

20. CITIZEN PLEDGE
India is my love. Just like I was born
to my mother, I was born of the soil
of my country.
Every time I act I create India's
destiny. I am powerful and free. I
pledge to use my freedom to build
the India of my dreams.
2010

21. 2010
CITIZEN CELEBRATION
EVENTS

22. CLEAN-UP
DRIVE
2010

23. CANDLE LIGHT VIGIL
2010

24. TOILET CONSTRUCTION
2010

25. 2010
CITIZEN MOBILISATION
DRIVE

26. 5 LAKH SIGNATURE DRIVE
2010

27. 2010
CITIZEN FUNDRAISING
INITIATIVE

28. BUY A
BRICK
2010

29. BUY A
BRICK
30 schools. 50 companies.
Rs. 10 per brick
2010

30. 2010
WE NEED YOUR CSR
FUNDS

31. 2010
an initiative by

32. About Bhumi
The facts
5 year old non-profit
Citizen Leadership Development
Organisation
Works out of Rasoolpura, Hyderabad

33. About Bhumi
How we build India
Give a man a fish, you feed him for a day
Teach a man to fish, you feed him for life.

34. Bhumi’s Impact
Health - Leadership Fellow: Shaik Nayeem
9 women from Rasoolpura are being trained as
Community Health Leaders.
Identified 166 babies with developmental delays
and facilitated early intervention through National
Institute of Mental Health.
2000 families are receiving preventive health
services and healthy cost effective nutrition advice
for Rs. 48 per person per year.

35. Bhumi’s Impact
Education - Youth Leadership Fellows
1500 government school children have been
supported with tutoring and mentoring services.
10th class pass percentage at adopted government
schools increased from 13% in 2006 to 34% in 2007,
46% in 2008 and 48% in 2009.
100% of these students are continuing education in
comparison to 0% in 2006.
For the first time in Rasoolpura, 6 students have
been admitted to Engineering colleges last year.

36. Bhumi’s Impact
Livelihood - Leadership Fellow - Razia
460 women from the community have been
mobilized into Self Help Group cooperative.
Rs. 340,000/- have been collected in annual
savings by SHG women of Rasoolpura.
Rs. 750,000/- have been received as loans by
SHG women from Rasoolpura through
cooperative and bank linkages.

37. Bhumi’s Impact
Governance - Leadership Fellow - Sandhya
Trained more than 3000 people to use the RTI Act
effectively
Coordinated Election Watch 2009 in partnership
with association of Democratic Reforms and 15
NGOs across Andhra Pradesh.
22 children have been inducted into a Children’s
Parliament to discuss community challenges and
learn how to seek solutions from the government.

38. CSR Funds
will be used accountably for
Creating usable toilets in 100
Government schools in Hyderabad
district under Project D.E.S.H.
Mobilising citizens to celebrate
Independence day through acts of nation
building.

39. 2010
BRANDING
OPPORTUNITIES

40. Brand Associations
Brand India
2010

41. Brand Associations
The Freedom Movement
2010

42. Brand Associations
Patriotism
2010

43. Brand Associations
Youth
2010

44. Brand Visibility
10 Lakh Flyers 20,000 Posters
2010

45. Brand Visibility
Billboards
4 prominent
locations
2010

46. Brand Visibility
FM Radio
Prime time
coverage
for 2 weeks
2010

47. Brand Visibility
30,000 T-Shirts
BUILDING OUR
DREAM NATION
2010

48. Brand Visibility
5 Lakh Signature Campaign
City-wide drive
10 days
300 volunteers
2010

49. Brand Visibility
Buy A Brick Campaign
Citizen contributions
20000
In partnership with
BRICKS schools & companies
2010

50. Brand Visibility
@Prasads IMAX
1 week drive
40x3 Drop down
Kiosk
Signature Drive
Buy A Brick Campaign
2010

51. Brand Visibility
Hospital Sanitation
In partnership
with
Gandhi Hospital
2010

52. Brand Visibility
Candlelight Vigil
15000+ citizens
take the pledge
at 00:00 hours
August 15th, 2010
2010

53. Brand Visibility
Construction Activity
5000+ citizens
take part in
Project D.E.S.H.
and build dignity
for school children.
2010

54. Brand Visibility
Internet & Social Media
1 Million Indians
on the Internet
2010

55. Brand Visibility
News Coverage
Coverage on 10 local
and 1 national news
channel
Already covered on
CNN IBN, TV9, ETV,
MAA TV and more
2010

56. 2010
CONTACT
team@bhumi.in
FREEDOMUNDERCONSTRUCTION.COM
FACEBOOK.COM/FREEDOMUNDERCONSTRUCTION
TWITTER.COM/WEBUILDINDIA