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RONALD VAN DEN HOFF
23 SEPTEMBER 2008:


       “ZORG-ICT SPLIJT
         OVERHEID EN
           ARTSEN”
“RIJK HOUDT GELD IN                  “Voor echte toegang tot
BIJ FOUTE SPLITSING                  deze informatie kan de
                                     patiënt, volgens Nictiz-
  ENERGIE SECTOR”
                                     directeur Gert-Jan van
      “VERTROUWEN IN                 Boven, nog wel even tien
          OV-KAART                   jaar wachten.
         OPGEZEGD”
“VERBOD OP SHORT
 GAAN IS SYMBOOL
    POLITIEK”
                            “Het is alsof er een
                            hogesnelheidstrein
                            beschikbaar is en de
                            overheid het gebruik van
                            de paardentram verplicht
                            stelt.”
HIGH




                                           *




LOW
       RECENT YEARS   * Edelman Trust Barometer
* Ronald Coase, 1937 “The nature of the firm”.
INTERNET HISTORY…

1. STATIC.

2. VOLUME GROWTH.

3. VOLUME EXPLOTION:

  SEARCH / ALGORITHMS

  APPLICATIONS

  550.000.000.000 PEOPLE ON LINE

  

4. PEOPLE/CONNECTING

  SOCIAL NETWORKS/MEDIA
* Data from Forrester Research Technographics® surveys, 2007
* “Here comes everybody”, Clay Shirky, 2008
VIRTUAL SOCIAL NETWORKS:
“WEBTRIBES…”
SOCIAL                 :     HYVES
BUSINESS               :     LINKEDIN
SOCIO-BUSINESS: MINDZ.COM


SERIOUS GAME:                WORLD OF
                             WARCRAFT
(MMORPG:
Massively Multiplayer Online Role Playing
Game)
FREE
                                                AGENT
  FREE AGENT


                                                          FREE
                                                         AGENT


                  FREE AGENT

                                                          FREE
                                                         AGENT


                                                 FREE
                                                  FREE
                                                 AGENT
                                                AGENT
                                  FREE AGENTS




                                                                    EMPLOYEE




                   ENTERPRISING
                     EMPLOYEE
                                                                    EMPLOYEE




                                                             FREE
                                                            AGENT
           TEMPORARY
               EMPLOYEE




STANDARD
EMPLOYEE
E-MOTIVE
BUZZ…                     BUZZ…
        BUZZ…    BUZZ…
                         BUZZ…
         BUZZ…  BUZZ…
                 BUZZ…
   BUZZ…    BUZZ…         BUZZ…
PROXIMITY MARKETING

   R.F.I.D. TECHNOLOGY
    RADIO FREQUENCY IDENTIFICATION


                               &

              BLUE TOOTH
PERSONAL CONTACT                 40%   WHAT IS REALLY GOING ON?   100%

CO-CREATION (MEEPRATEN)          65%         INFO AS EMPLOYER      26%
*UNIVERSITEIT VAN TWENTE, 2007
The coach 2020
The coach 2020
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The coach 2020

  • 1.
  • 3.
  • 4.
  • 5. 23 SEPTEMBER 2008: “ZORG-ICT SPLIJT OVERHEID EN ARTSEN” “RIJK HOUDT GELD IN “Voor echte toegang tot BIJ FOUTE SPLITSING deze informatie kan de patiënt, volgens Nictiz- ENERGIE SECTOR” directeur Gert-Jan van “VERTROUWEN IN Boven, nog wel even tien OV-KAART jaar wachten. OPGEZEGD” “VERBOD OP SHORT GAAN IS SYMBOOL POLITIEK” “Het is alsof er een hogesnelheidstrein beschikbaar is en de overheid het gebruik van de paardentram verplicht stelt.”
  • 6. HIGH * LOW RECENT YEARS * Edelman Trust Barometer
  • 7. * Ronald Coase, 1937 “The nature of the firm”.
  • 8. INTERNET HISTORY… 1. STATIC. 2. VOLUME GROWTH. 3. VOLUME EXPLOTION: SEARCH / ALGORITHMS APPLICATIONS 550.000.000.000 PEOPLE ON LINE  4. PEOPLE/CONNECTING SOCIAL NETWORKS/MEDIA
  • 9. * Data from Forrester Research Technographics® surveys, 2007
  • 10. * “Here comes everybody”, Clay Shirky, 2008
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. VIRTUAL SOCIAL NETWORKS: “WEBTRIBES…” SOCIAL : HYVES BUSINESS : LINKEDIN SOCIO-BUSINESS: MINDZ.COM SERIOUS GAME: WORLD OF WARCRAFT (MMORPG: Massively Multiplayer Online Role Playing Game)
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. FREE AGENT FREE AGENT FREE AGENT FREE AGENT FREE AGENT FREE FREE AGENT AGENT FREE AGENTS EMPLOYEE ENTERPRISING EMPLOYEE EMPLOYEE FREE AGENT TEMPORARY EMPLOYEE STANDARD EMPLOYEE
  • 25.
  • 26.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37. BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ… BUZZ…
  • 38.
  • 39.
  • 40.
  • 41. PROXIMITY MARKETING R.F.I.D. TECHNOLOGY RADIO FREQUENCY IDENTIFICATION & BLUE TOOTH
  • 42. PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100% CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26% *UNIVERSITEIT VAN TWENTE, 2007