Creating a Social Media Strategy That Fits: One Small Nonprofit's Journey
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Presentation made with Mae O'Brien at Association of Fundraising Professionals - Greater Philadelphia Chapter's Franklin Forum conference May 10, 2013
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Creating a Social Media Strategy That Fits: One Small Nonprofit's Journey
- 1. Creating a Social Media Strategy that Fits: One Small Nonprofit’s Journey Mae O’Brien, CFRE & Raquel Braemer HealthLink Medical Center AFP-GPC Franklin Forum May 10, 2013
- 2. Self-Introductions Mae O’Brien, CFRE Executive Director mobrien@healthlinkmedical.org Raquel Braemer Director of Institutional Advancement rbraemer@healthlinkmedical.org
- 3. Presentation Overview • Snapshot of Organization • Previous Social Media Use • Social Media Strategy (June 2012+) – Experience with each platform – How we promote – What We’ve Learned
- 4. Snapshot of Organization HealthLink Medical Center, Inc. 2013 Budget: $777,323 (Fundraising Activities Account for 86% of Income) Full-time Employees: 7 Part-time Employees: 4 Fundraising Employees: 1.5
- 5. Snapshot of Organization • 1 of 4 free clinics in Bucks County • Serve low-income working adults in Bucks and Montgomery Counties • Provide primary medical & dental care • Opened doors in May 2001 • In 2012 provided over 6,000 visits to 1,500 patients
- 6. Social Media Pre-June 2012 • Only “social” media prior to June 2012 was a website. • In March 2012, HealthLink launched a new website that allows in-house updates. • It incorporates clinic branding and allows online donations. • We also began to send out a quarterly email newsletter.
- 8. Type of Updates Posted to LinkedIn LinkedIn for Nonprofits nonprofits.linkedin.com For More Info: boardconnect@linkedin.com
- 11. Email Marketing & Email List Management www.mailchimp.com
- 13. Our More Successful Facebook Posts
- 14. How We Promote “Social” Cards Email Signatures eNewsletters Website
- 15. What We’ve Learned INTEGRATE Whenever possible, as much as possible.
- 16. What We’ve Learned BRIBERY not an effective method
- 17. What We’ve Learned EXPERT TIPS ARE NOT “ONE SIZE FITS ALL”
- 18. What We’ve Learned USE WHAT WORKS FOR YOU HOW IT WORKS FOR YOU
- 19. Contact Us Mae O’Brien, CFRE Executive Director mobrien@healthlinkmedical.org Raquel Braemer Director of Institutional Advancement rbraemer@healthlinkmedical.org