The document discusses the future direction of an industry towards becoming an integrated, consumer-led manufacturing and service supply chain focused on customer satisfaction and profits. It envisions products that are integrated, customized, and manufactured on demand. Design would focus on products and their functionality within a system. Information standards would allow for open, parametric asset information across the supply chain throughout the lifecycle of building projects and facilities.

1. 10/02/2013

2. Purpose
To share our view of where our industry may be
going and why products are essential to its success.

3. Navigation
• Purpose
• Direction
• Product based design
• Purpose based BiM

4. One possible direction
An industry as an integrated consumer led
manufacturing and service supply-chain, that makes
money from the satisfaction of its customers.

5. One possible direction
An industry as an integrated consumer led
manufacturing and service supply-chain, that makes
money from the satisfaction of its customers.

6. One possible direction
An industry as an integrated consumer led
manufacturing and service supply-chain, that makes
money from the satisfaction of its customers.
• integrated products will interface and be
cross-functional and mass customisable.
• consumer led investment in products will be driven by
the supply-chain and the identification of
need.
• manufacturing a dramatic increase in the use of
manufactured on demand products.

7. One possible direction
An industry as an integrated consumer led
manufacturing and service supply-chain, that makes
money from the satisfaction of its customers.
• service products defined by functionality offered
through SLA's.
• supply-chain evolution of products towards functionality
will form identifiable barony supply-chains.
• satisfaction an increase in profits, but only associated
with value delivered to the customer.

8. One possible direction
An industry as an integrated consumer led
manufacturing and service supply-chain, that makes
money from the satisfaction of its customers.

9. Product based design
A design focus on placing known products into the
context of a development where the product has a
dominant standing in the hierarchy of design.

10. Product based design
A design focus on placing known products into the
context of a development where the product has a
dominant standing in the hierarchy of design.

11. Product based design
A design focus on placing known products into the
context of a development where the product has a
dominant standing in the hierarchy of design.

12. Product based design
A design focus on placing known products into the
context of a development where the product has a
dominant standing in the hierarchy of design.

13. Product based design
A design focus on placing known products into the
context of a development where the product has a
dominant standing in the hierarchy of design.

14. Designers get worried

15. Designers get worried
On project
Customisation
Integration
In supply
chain
On project

16. Purpose based BiM
• multiple formats
• parametric Open sharable asset information.
• attribute rich
• BS 1192
• uniclass
In use In design
• on demand
• ghost models In accept In procure
• variable LoD
In field
• separate geometry /
attributes

17. 10/02/2013

18. Barony supply chain
01
03
02
C
C
C
S-
S-
S-
Partner
Framework
Transactional
back