The radio commercial uses different tones of voice and styles to communicate the risks of cannabis use to its target audience of 11-20 year olds. It begins in a humorous way discussing "giggles" but then shifts to a scared tone highlighting "panic attacks." This contrast emphasizes that while cannabis may seem fun, it can also have dangerous side effects. At the end, the commercial provides contact information for "Talk to Frank" to offer support to those using drugs. While effective at warning of risks, some may not take the full message seriously due to the initial laughing and joking. However, the commercial is legal according to advertising standards since it cites a government-approved organization and valid health effects of cannabis.