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TITLE OF THE PRESENTATION
Business terminology and communication in English 1 Academic year
2022/2023
Harinarayan Dhasaputhran
FRANCHISING
INTRODUCTION
Franchising is an arrangement in which the franchisor
gives the franchisee the right to distribute and sell the
franchisor’s goods or services and use its business name
and business model for a specified period, and possibly
covering a geographical area.
History of Franchising
4
• The earliest signs of franchising in the united states date
back to 1850’sjust after Isaac Singer invested Sewing
machine.
• The problem was lack of capital for manufacturing the
machine.
• Singers idea got noticed and over the next several
decades many other companies began to copy and
enhance the business model franchising.
• Later Companies such as McDonald’s andBurger king
took franchising to a whole new level.
History of Franchising
5
• Franchisor is the entity or person owning to the rights or
license of the business.
• Authorization granted by a manufacture to a distributor
or dealer to sell hisproducts.
Definition of Franchisee
6
• An individual or a company who purchases and runs a
franchise.
• Franchisee is the party in franchising agreement that is
purchasing the rights to use business trademarks,
associated marks &other proprietary knowledge in order
to open branch.
• An individual or a company owning rights or license of
business.
• Franchisor is a person who grants the license or
permission to various franchisees
Definition of Franchisor
A franchisor is a person or company that grants a
license to a franchisee to operate a business using
its brand name, products, services, and operational
methods in exchange for a fee and ongoing royalties.
The franchisor provides the franchisee with training,
support, and access to the franchisor's established
business model, marketing materials, and intellectual
property. The franchisor typically retains significant
control over how the franchisee operates the
business to ensure consistency with the franchisor's
brand and standards.
Types of Franchise
8
• Business format
• Product or trade name
• Dealership
• Master Franchise
• Unit Franchise
• Regional Franchise
Business Format Franchise
9
• Business Format Franchise is the most popular form of
Franchising.
• Agreements under this Franchisor offerare:
• Use trademark
• Advertising
Product or trade name Franchise
10
• Product Franchise or Trade Franchise0nlyinvolves
product.
• Agreements under this Franchisoroffer are:
• Allows Using trademark
• The manufacture grants a Franchise the authority to
distribute goods
Dealership or Distributorship ,Licenses,
Agencies
11
• Dealership and distribution ship Format Franchise is the
also most popular form ofFranchising.
• Allow to sell Franchiser product under their own
trademark.
• Agencies Format Franchise Own the rights to sell
products on behalf of asupplier.
Manufacturing &Unit Franchise
12
• Manufacturing Franchise provide an organizationwith
the right to manufacture
• Examples include Coca Cola.
• Unit Franchise is granted the right to operate one unit.
Master Franchisee
AMaster Franchisee is granted the rights to a substantial
territory, usually a whole country.
• This a structure adoptedby many Franchisee.
Franchisor
Unit Franchise
Unit Franchise
Master
Franchisee
13
Regional Franchisee
In a Geographically large area Master Franchisee may
decide to appoint RegionalFranchisee
Franchisor
Unit
Franchise
Unit
Franchise
Regional
Franchisee
Regional
Franchisee
Unit
Franchise
Unit
Franchise
14
Multiple Franchisee
15
Some Franchisees operates not just one unit but several.
•
Franchisor
Unit Franchise
Developers
Large corporations sometimes prefer toexploit their
territory by opening outlets themselves.
•
Franchisor
Developers
16
Advantage of Franchise
17
• Increase number of outlet with minimum capital
• Name recognition
• Running small business under Franchise name is very
beneficial
Advantage of Franchise
18
• Big Business help in corporate marketing.
• Proper &effective marketing tactic.
• Training &Management facilities
Disadvantage of Franchise
19
• It has to control and coordinate a network of semi
independent businessmen.
• Indulgence of big business into smallbusiness.
• Safe guarding the interest of both the parties are
complex.
Disadvantage of Franchise
20
• Much time is required while selecting a Franchise
• Complex procedure
CONCLUSION
To be summarise, franchising is a
business model in which a franchisor
grants a franchisee the right to use its
trademark, business processes, and
operating system to sell a product or
service. The franchisee is required to
follow the franchisor's rules and
procedures in exchange for support and
assistance in starting and operating the
business. Franchising can offer many
benefits to both the franchisor and
franchisee, including a proven business
model, brand recognition, and
economies of scale.
REFERENCES
https://tcfranchising.ph/what-is-franchising/
https://www.slideshare.net/MAC_V/franchising-14459489
https://franchisealpha.com/do-you-want-to-know-how-do-i-start-
franchising/

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HARI'S FRANCHISING PRESENTATION 3.pptx

  • 1. TITLE OF THE PRESENTATION Business terminology and communication in English 1 Academic year 2022/2023 Harinarayan Dhasaputhran
  • 3. INTRODUCTION Franchising is an arrangement in which the franchisor gives the franchisee the right to distribute and sell the franchisor’s goods or services and use its business name and business model for a specified period, and possibly covering a geographical area.
  • 4. History of Franchising 4 • The earliest signs of franchising in the united states date back to 1850’sjust after Isaac Singer invested Sewing machine. • The problem was lack of capital for manufacturing the machine. • Singers idea got noticed and over the next several decades many other companies began to copy and enhance the business model franchising. • Later Companies such as McDonald’s andBurger king took franchising to a whole new level.
  • 5. History of Franchising 5 • Franchisor is the entity or person owning to the rights or license of the business. • Authorization granted by a manufacture to a distributor or dealer to sell hisproducts.
  • 6. Definition of Franchisee 6 • An individual or a company who purchases and runs a franchise. • Franchisee is the party in franchising agreement that is purchasing the rights to use business trademarks, associated marks &other proprietary knowledge in order to open branch. • An individual or a company owning rights or license of business. • Franchisor is a person who grants the license or permission to various franchisees
  • 7. Definition of Franchisor A franchisor is a person or company that grants a license to a franchisee to operate a business using its brand name, products, services, and operational methods in exchange for a fee and ongoing royalties. The franchisor provides the franchisee with training, support, and access to the franchisor's established business model, marketing materials, and intellectual property. The franchisor typically retains significant control over how the franchisee operates the business to ensure consistency with the franchisor's brand and standards.
  • 8. Types of Franchise 8 • Business format • Product or trade name • Dealership • Master Franchise • Unit Franchise • Regional Franchise
  • 9. Business Format Franchise 9 • Business Format Franchise is the most popular form of Franchising. • Agreements under this Franchisor offerare: • Use trademark • Advertising
  • 10. Product or trade name Franchise 10 • Product Franchise or Trade Franchise0nlyinvolves product. • Agreements under this Franchisoroffer are: • Allows Using trademark • The manufacture grants a Franchise the authority to distribute goods
  • 11. Dealership or Distributorship ,Licenses, Agencies 11 • Dealership and distribution ship Format Franchise is the also most popular form ofFranchising. • Allow to sell Franchiser product under their own trademark. • Agencies Format Franchise Own the rights to sell products on behalf of asupplier.
  • 12. Manufacturing &Unit Franchise 12 • Manufacturing Franchise provide an organizationwith the right to manufacture • Examples include Coca Cola. • Unit Franchise is granted the right to operate one unit.
  • 13. Master Franchisee AMaster Franchisee is granted the rights to a substantial territory, usually a whole country. • This a structure adoptedby many Franchisee. Franchisor Unit Franchise Unit Franchise Master Franchisee 13
  • 14. Regional Franchisee In a Geographically large area Master Franchisee may decide to appoint RegionalFranchisee Franchisor Unit Franchise Unit Franchise Regional Franchisee Regional Franchisee Unit Franchise Unit Franchise 14
  • 15. Multiple Franchisee 15 Some Franchisees operates not just one unit but several. • Franchisor Unit Franchise
  • 16. Developers Large corporations sometimes prefer toexploit their territory by opening outlets themselves. • Franchisor Developers 16
  • 17. Advantage of Franchise 17 • Increase number of outlet with minimum capital • Name recognition • Running small business under Franchise name is very beneficial
  • 18. Advantage of Franchise 18 • Big Business help in corporate marketing. • Proper &effective marketing tactic. • Training &Management facilities
  • 19. Disadvantage of Franchise 19 • It has to control and coordinate a network of semi independent businessmen. • Indulgence of big business into smallbusiness. • Safe guarding the interest of both the parties are complex.
  • 20. Disadvantage of Franchise 20 • Much time is required while selecting a Franchise • Complex procedure
  • 21. CONCLUSION To be summarise, franchising is a business model in which a franchisor grants a franchisee the right to use its trademark, business processes, and operating system to sell a product or service. The franchisee is required to follow the franchisor's rules and procedures in exchange for support and assistance in starting and operating the business. Franchising can offer many benefits to both the franchisor and franchisee, including a proven business model, brand recognition, and economies of scale.