Before looking for affiliate programs, ask yourself four questions: 1. Do you understand your website visitors' demographics and interests? Knowing who visits your site will help choose relevant affiliate offers. 2. Is your website optimized to drive traffic and conversions? Check links, page speed, and ad placement to ensure your site puts visitors in a "buying mindset." 3. Do potential affiliate programs align with what motivates your audience? Test different offers in similar spaces to see which ones perform best. 4. Can you promote affiliate programs consistently? Building affiliate relationships requires ongoing promotion effort to maximize earnings.