STDP is a 4 step marketing framework that includes segmentation, targeting, differentiation, and positioning. Segmentation involves dividing the market into subgroups. Targeting identifies groups likely to purchase goods. Differentiation distinguishes a product or service from others to appeal to a target market. Positioning creates an identity for a brand within a customer's mind. Examples provided show how companies apply STDP, such as Nike targeting young athletes and Netflix continuously adapting to its audience.